Welcome to
Mister Spex

We empower & inspire people to wear glasses with joy and confidence

The way to find the right glasses should be an easy, intuitive and innovative process for our customers. That is why we offer them smart solutions, information and services that enable a unique shopping experience and provide inspiration at the same time – both on- and offline. Because purchasing a pair of glasses should do one thing above all else: easy. We want our customers to wear their new glasses or sunglasses with joy and confidence.


 

About the company

At Mister Spex, customers have access to an extensive range of over 100 attractive premium and luxury brands, trendy independent labels and high-quality private label brands, as well as selected designer and influencer collaborations. Thanks to the seamless and systematic omnichannel interlinking of online and offline offers, we create an individual shopping experience and, at the same time, give our customers the freedom to decide for themselves when, where and how they shop. Innovative technologies and smart, data-supported features play a central role in this.

As a driver of digital transformation, we have played a key role in shaping the optical industry since the day we were founded. Today, Mister Spex is the leading digitally-driven omnichannel optical brand in Europe with over five million customers. We operate online shops in ten countries, over 50 stores in Germany, Austria and Sweden, and a nationwide network of over 400 partner opticians. Since the first year, we have been growing consistently in the double-digit percentage range and were able to increase sales by 18 percent to 194 million euros in the 2021 financial year, with an adjusted Ebitda of 4.1 million euros. Mister Spex is thus once again proving the sustainable success of its omnichannel strategy, even in a difficult market environment.

Key Facts

194 million euros in sales
in 2021

4.1 million Euro adjusted EBITDA
in 2021

More than 5 million
customers

More than 20,000 orders
a day

More than 1,000 employees
from 58 countries

Our Strategy

Our Strategy

Mister Spex impresses with its multi-award-winning, digitally anchored omnichannel concept with seamless linking of online and offline offers. The advantage of our approach lies in the mutual strengthening of both channels, which creates valuable synergies.

An essential foundation for Mister Spex’s omnichannel success is its high level of brand awareness of over 70 percent.1) Thanks to the data- and technology-driven core of our business model, we are also continuously gathering valuable insights into the needs of our customers, thus developing a deep understanding of the market, which, in turn, forms the basis for our further expansion. This results in two crucial advantages: firstly, we know how and where to best get loyalty from our customers online and in our stores, and, secondly, the brand is already well established locally when we open a new store.

We are also expanding our target groups with our offline offers. By a digitally anchored purchase process, with a high proportion of educational formats, new customers in the stores are introduced to the online purchase process step by step, resulting in a very high repurchase rate via the online shop. At the same time, the share of online-only purchases without prior contact with the stores in regions where we are represented offline grows by more than 20 percent on average within three years after opening. The online and offline businesses stimulate each other, create valuable synergies and thus contribute significantly to the success of Mister Spex.

(1) 72% aided brand awareness, Q4 2020 Germany; online shoppers aged 18–59 years

  • Management Board
  • Supervisory Board
Mister Spex  Dirk Graber
Dirk Graber
Mister Spex  Dr. Mirko Caspar
Dr. Mirko Caspar
Mister Spex  Maren Kroll
Maren Kroll
Mister Spex  Dr. Sebastian Dehnen
Dr. Sebastian Dehnen
Mister Spex  Dirk Graber
Dirk Graber

Dirk Graber studied business administration in Marburg, Hong Kong, Moscow, and Leipzig. He received his degree in business administration from the Leipzig University of Applied Sciences (HHL). Before founding Mister Spex, Graber worked as a consultant for the Boston Consulting Group for several years.

He gained his first e-commerce experience while still at university thanks to internships at eBay and Jamba. He also worked at KPMG and Commerzbank. As founder, Co-CEO and part of the Mister Spex Management Board, he is responsible in particular for the areas of business development, IT, data analytics, operations and purchasing.

Mister Spex  Dr. Mirko Caspar
Dr. Mirko Caspar

Dr. Mirko Caspar studied business administration at the Westphalian Wilhelms-University of Münster. In addition, he gained his PhD in brand strategies with Professor Heribert Meffert.

Dr. Caspar worked as a management consultant with a focus on strategy, marketing and brand management at McKinsey before he took on a leadership role at Universal Music Germany. In 2006 he co-founded the virtual world company Metaversum and acted as one of the managing directors. He has also co-founded the agencies Userlutions GmbH and Caspar-Feld Marketing-Performance GmbH. Since 2011 he has been Co-CEO at Mister Spex. Today he is part of the Management Board and in charge of marketing, category management, product management, as well as the retail stores and international markets.

Mister Spex  Maren Kroll
Maren Kroll

As Chief Human Resources Officer and part of the Managment Board at Mister Spex, Maren Kroll manages the company’s human resources as well as the topics of ESG and corporate communications. She studied psychology with a focus on organisational psychology and business administration at the Technical University of Berlin and then completed a course of study in HR management at the SGD Business School. Important professional positions before Mister Spex included Vice President for HR at Harry’s Inc. and Head of Business Partnering Technology and People Development and Employer Branding at Zalando. Before that, she lived in Australia for seven years and held various HR management positions at EnergyAustralia.

Mister Spex  Dr. Sebastian Dehnen
Dr. Sebastian Dehnen

Sebastian Dehnen studied economics with a focus on strategy and international management at the Bergische Universität Wuppertal. Subsequently, he earned his doctorate while working part-time with a focus on internationalization strategies in emerging markets. Sebastian Dehnen has more than ten years of professional experience in strategic and operational financial management in an international environment, including as CFO at AutoGravity Corp. in California and as CFO and COO at the car2go Group. At Mister Spex he is part of the Management Board and responsible for the global management of the Finance and Legal departments. 

Peter Williams

Chairman of the Supervisory Board Mister Spex SE

Place of residence: London, United Kingdom │ Nationality: British

Peter Williams was born in England in 1953. He studied mathematics at the University of Bristol in England from 1972 to 1975. For over 30 years, Mr Williams has held various management and supervisory roles in consumer-related companies in the retail, leisure, media and consumer goods sectors. For 13 years, he served on the Selfridges department store chain’s board, first as Chief Financial Officer (CFO) and then as Chief Executive Officer (CEO). After Selfridges, he was CEO of Alpha Airports Group plc. In addition, Mr Williams held supervisory roles at ASOS plc for eight years and, following its IPO, at BooHoo Group plc for five years, among others. In addition to his supervisory board role at Mister Spex SE, Peter Williams is currently a member of the supervisory bodies of DP Eurasia N.V., Miinto A/S and World Homes Limited.

Peter Williams has been a member of the Supervisory Board and Chairman of the Supervisory Board at Mister Spex SE since 11 December 2020. He has been appointed until 2024. Peter Williams is Chairman of the Nomination and Remuneration Committee, a member of the Audit Committee and a member of the Strategy and ESG Committee.

Memberships in statutory domestic supervisory boards:

Memberships in comparable domestic and foreign supervisory bodies of business enterprises:

DP Eurasia N.V (Member of the Board of Directors, Chairman).

Miinto A/S (Member of the Board of Directors, Vice-Chairman)

World Homes Limited (Member of the Board of Directors)

Nicola Brandolese

Deputy Chairman of the Supervisory Board Mister Spex SE

Place of residence: Rome, Italy │ Nationality: Italian

Nicola Brandolese was born in Milan in 1971. The Italian studied at the Politecnico di Milano and holds a Master’s degree in Management, Economics and Industrial Engineering. He started his career at Oy Erikstone Ab Ltd. in Finland before working as a management consultant at The Boston Consulting Group Inc. and Sapient Corp. In his subsequent positions at Sky Italia S.r.l., his focus was on marketing and sales. After nine years, Mr Brandolese joined Luxottica Group S.p.A. as Chief Digital Officer before becoming President Retail at Luxottica Group S.p.A. in 2014. Follwoing further professional occupations at LVMH and the NET-A-PORTER Group, he has been CEO of Doctolib S.r.l. since October 2021. Doctolib is a French technology company that enables the online booking of appointments with doctors. Here, Mr Brandolese is responsible for Italy.

Nicola Brandolese has been a member of the Supervisory Board of Mister Spex SE since 15 June 2021 and Deputy Chairman since 1 July 2021. He has been appointed until 2024. Mr Brandolese is Chairman of the Strategy and ESG Committee.

Memberships in domestic supervisory boards to be formed by law:

Memberships in comparable domestic and foreign supervisory bodies of business enterprises:

Tobias Krauss

Member of the Supervisory Board Mister Spex SE

Place of residence: Icking, Germany │ Nationality: German

Tobias Krauss was born in Germany in 1976. He studied business administration in Mannheim and Konstanz from 1999 to 2003. His career began at Porsche Consulting GmbH. After several subsequent positions in the consulting industry and a Chief Restructuring Officer mandate at DAW SE, Germany’s largest paint manufacturer, Tobias Krauss worked as CEO at Possehl Mittelstandsbeteiligungen GmbH, an industrial holding company specialising in the acquisition and development of German medium-sized companies. He is currently Head of the Büll Family Office and Managing Director of ABACON CAPITAL GmbH, the primary investment vehicle of the Family Office.

Tobias Krauss has been a member of the Supervisory Board of Mister Spex SE since 11 December 2020 and has been appointed until 2026. He is a member of the Audit Committee, the Nomination and Remuneration Committee and the Strategy and ESG Committee.

Memberships in domestic supervisory boards to be formed by law:

Memberships in comparable domestic and foreign supervisory bodies of business enterprises:

AXXUM GmbH (Member of the Advisory Board, Deputy Chairman)

Bruss Sealing System GmbH (Member of the Advisory Board)

Earlybird Growth Opportunities Fund I GmbH & Co. KG (Member of the Investor Advisory Board)

Meron 2 LP (Member of the Limited Partners Committee)

Noventic GmbH (Member of the Advisory Board)

perma-tec GmbH & Co. KG (Member of the Advisory Board, Vice Chairman)

Think Bigger Fund 1 FCRE (Member of the Limited Partners Committee)

Vsquared Ventures 1 GmbH & Co. KG (Member of the Limited Partners Committee)

 

Birgit Kretschmer

Member of the Supervisory Board Mister Spex SE

Place of residence: Fürth, Germany │ Nationality: German

Birgit Kretschmer was born in Germany in 1970. She graduated in International Business Administration from the University of Nuremberg in 1994. With a degree in business administration, she has gained global experience in finance and retailing and started her career with the sporting goods manufacturer adidas. Here, Ms Kretschmer was, inter alia, Head of the Project Management Office Global eCommerce and Senior Vice President for Finance at adidas AG in Western Europe. She has been Chief Financial Officer (CFO) at C&A Europe since January 2021.

Birgit Kretschmer has been a member of the Supervisory Board of Mister Spex SE since 15 June 2021 and is appointed until 2024. She is Chairwoman of the Audit Committee and a member of the Strategy and ESG Committee.

Memberships in domestic supervisory boards to be formed by law:

Memberships in comparable domestic and foreign supervisory bodies of business enterprises:

Pietro Luigi Longo

Member of the Supervisory Board Mister Spex SE

Place of residence: Milan, Italy │ Nationality: Italian

Pietro Luigi Longo was born in Italy in 1972. He studied at the Università Commerciale L. Bocconi Milano in Italy from 1991 to 1997 and holds a degree in Economics. Mr Longo spent eight years at Credit Suisse, including as Head of the Corporate Advisory Group Italy, before becoming Managing Director of Banca IMI S.p.A., a subsidiary of Intesa Sanpaolo S.p.A. In 2014, Mr Longo joined Luxottica Group as Director of M&A and Business Development. Since 2019, he has been Head of M&A and Chief Integration Officer at EssilorLuxottica S.A.

Pietro Luigi Longo has been a member of the Supervisory Board of Mister Spex SE since 20 May 2021 and is appointed until 2022.

Memberships in domestic supervisory boards to be formed by law:

Memberships in comparable domestic and foreign supervisory bodies of business enterprises:

Shamir Optical Industry Ltd. (Member of the Board of Directors)

Stuart Paterson

Member of the Supervisory Board Mister Spex SE

Place of residence: Glasgow, United Kingdom │ Nationality: British

Stuart Paterson was born in England in 1970. He studied Accounting and Computer Science at Heriot-Watt University in Edinburgh from 1988 to 1991. He started his career in Audit & Corporate Finance at Ernst & Young. Stuart Paterson is a founder and partner of Scottish Equity Partners LLP. The UK-based firm has focused on investing institutional capital in high-growth technology companies across Europe for over 20 years. Mr Paterson is a member of the Institute of Chartered Accountants of Scotland.

Stuart Paterson has been a member of the Supervisory Board of Mister Spex SE since 11 December 2020 and is appointed until 2022. He is a member of the Audit Committee, the Nomination and Remuneration Committee and the Strategy and ESG Committee.

Memberships in domestic supervisory boards to be formed by law:

Memberships in comparable domestic and foreign supervisory bodies of business enterprises:

Dohop ehf (Member of the Board of Directors)

European Assets Trust plc (Non-Executive Director)

LoveCrafts Group Ltd (Member of the Board of Directors)

Alice Charlotte Capital Ltd (Director)

Scott-Weir Estates Ltd (Director)

Nicole Srock.Stanley

Member of the Supervisory Board Mister Spex SE

Place of residence: Berlin, Germany │ Nationality: German

Nicole Srock.Stanley was born in Germany and studied design, art and interior architecture in Hanover and London from 1992 to 1996. With a degree in interior design, in addition to her expertise in the creative industry she has experience in retail strategy, scenography, design management, concept development and art direction. Ms Srock.Stanley founded the dan pearlman Group, a group of owner-managed, strategic creative agencies based in Berlin, in 1999. She leads the group as CEO and is responsible for brand and corporate strategies. In addition to her work at dan pearlman Group, Ms Srock.Stanley is the founder of Climate Education GmbH, which is committed to climate protection. She is also involved, among other things, as Chair of the Advisory Board of the Berlin Life Foundation and is Vice President of the German Design Council.

Nicole Srock.Stanley has been a member of the Supervisory Board of Mister Spex SE since 1 July 2021 and has been appointed until 2024. Nicole Srock.Stanley is a member of the Strategy and ESG Committee.

Memberships in domestic supervisory boards to be formed by law:

Memberships in comparable domestic and foreign supervisory bodies of business enterprises:

Buckley Destinations Limited (Director)

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