What drives us



We stand for a new, contemporary way of buying eyewear because we combine the advantages of e-commerce with extensive on-site services. Thanks to the consistent and innovative integration of online and offline options, we have become Europe’s leading omnichannel optician with web shops in ten countries, over 30 company-owned stores in Germany, and a network of partner opticians across German-speaking Europe.

We are convinced that eyewear can be fun to buy. Thanks to a variety of simple, intuitive filters and tools, everyone can find their new pair of glasses, sunglasses, or the right contact lenses in our extensive, immediately available range and all at transparent, fair prices. Our customers buy when they want, where they want, and only order the services they really want. Because that’s how you buy eyewear today.

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