Milestones
| June 2020 | Opening of stores in Düsseldorf, Bielefeld, Heidelberg and Saarbrücken | |
| May 2020 | Opening of store in the Munich shopping center pep, Gießen, Reutlingen and Mönchengladbach | |
| Mar 2020 | Opening of stores in Berlin Spandau Arcaden and Mall of Berlin | |
| Feb 2020 | Opening of store in Leipzig | |
| Feb 2020 | Opening of store in Nuremberg | |
| Dec 2019 | Opening of store in Karlsruhe | |
| Dec 2019 | Opening of store in Stuttgart | |
| Nov 2019 | Opening of store in Munich | |
| Nov 2019 | Opening of store in Magdeburg | |
| Oct 2019 | Opening of store in Hannover | |
| Oct 2019 | Opening of store in Cologne | |
| Sep 2019 | Opening of store in Hamburg | |
| Aug 2019 | Another round of financing through the investor Büll Family Office and Global Growth Capital (senior debt) | |
| Aug 2019 | Opening of store in Frankfurt | |
| Jul 2019 | Opening of training center for optician apprentices in Münster | |
| Mar 2019 | Reviewed best online eyewear retailer by German Consumer Guidance Institute DtGV - Deutsche Gesellschaft für Verbraucherstudien mbH | |
| Sep 2018 | Awarded "Germany's best online shop 2017" in the category of optometry by the German Institute for Customer Service Quality | |
| Jul 2018 | Opening of store in Münster | |
| May 2018 | Opening of store in Essen | |
| Apr 2018 | Opening of stores at the Main Taunus shopping center in Sulzbach near Frankfurt and in Erfurt | |
| Apr 2018 | 10th anniversary of the go-live of the German online shop | |
| Mar 2018 | Launch of Mister Spex partnership programme for opticians in Sweden | |
| Feb 2018 | Start of the contact lenses subscription model in Sweden | |
| Dec 2017 | 10th anniversary of the company founding of Mister Spex | |
| Sep 2017 | Awarded "Germany's best online shop 2017" in the category of optometry by the German Institute for Customer Service Quality | |
| Aug 2017 | Opening of stores in Bochum and Dortmund | |
| Jul 2017 | Received Silver Indian in the category "Visual Merchandising, Retail Design, Store Design, Shop in Shop Systems and Flagship Store" at the POPAI D-A-CH Award | |
| Apr 2017 | Opening of store in Bremen | |
| Mar 2017 | Launch of own contact lenses brand TrueLens | |
| Mar 2017 | Opening of store in CentrO Oberhausen | |
| Mar 2017 | Mister Spex wins iF Design Award for offline store concept | |
| Feb 2017 | Opening of the second store in Berlin | |
| Jan 2017 | Lensstore is now called Mister Spex | |
| Sep 2016 | Awarded "Germany's best online shop 2016" in the category of optometry by the German Institute for Customer Service Quality | |
| August 2016 | Mister Spex wins 2016 Red Dot Award | |
| June 2016 | Receiving the award for „Most Creative Data-Driven Webtrekk User” from Webtrekk | |
| May 2016 | Launch of Mister Spex partnership programme for opticians in the Netherlands | |
| May 2016 | Finalist at the Swiss E-Commerce Award | |
| Feb 2016 | Opening of the first store in Berlin | |
| Oct 2015 | Launch of Mister Spex partnership programme for opticians in Switzerland | |
| Sep 2015 | Awarded "Germany's best online shop 2015" in the category of optometry by the German Institute for Customer Service Quality | |
| Sep 2015 | Mister Spex is named National Champion for European Business Awards 2015/16 | |
| Jul 2015 | Go-live of Mister Spex in the Netherlands | |
| Jun 2015 | Mister Spex wins 2015 ECMOD Direct Commerce Award | |
| Mar 2015 | Go-live of Mister Spex in Switzerland | |
| Jan 2015 | Acquisition of Norwegian online shop lensit.no | |
| Jan 2015 | Another round of financing through the investor Goldman Sachs | |
| Dec 2014 | Judged by Stiftung Warentest as one of the best tested opticians surveyed (test 1/2015, p. 86 ff.) | |
| Aug 2014 | Best online optician according to a survey by the EHI Retail Institute | |
| Jun 2014 | Launch of Mister Spex partnership programme for opticians in Austria | |
| Feb 2014 | Awarded "Germany's best online shop 2014" in the category of optometry by the German Institute for Customer Service Quality | |
| Dec 2013 | Peter Williams becomes chair of advisory board | |
| Jul 2013 | Acquisition of Swedish eyewear shops Lensstore and Loveyewear | |
| May 2013 | Another round of financing through the investor SEP | |
| Sep 2012 | Named Online Shop of the Year 2012 | |
| Sep 2012 | Overall winner of 2012 Shop Usability Award | |
| Apr 2012 | Go-live of Mister Spex in Sweden | |
| Nov 2011 | Receives Award “Milestone in German Mail Order Business” | |
| Aug 2011 | Launch of Mister Spex partnership programme for high street opticians in Germany | |
| Jun 2011 | Rollout of 3D virtual try-on tool | |
| May 2011 | Ranked number 4 in 2011 Media Momentum Awards in fastest growing company category | |
| Mar 2011 | Go-live of Mister Spex in Spain | |
| Feb 2011 | Number 27 in 2010 rankings of Europe’s 500 | |
| Oct 2010 | Wins 2010 German Entrepreneur Award in startup category | |
| Sep 2010 | Second round of financing through the investors DN Capital and XAnge | |
| Aug 2010 | Go-live of Mister Spex in the UK | |
| Aug 2010 | Mister Spex among Top 100 online shops | |
| Jun 2010 | Wins Red Herring 100 Europe | |
| May 2010 | Go-live of Mister Spex in France | |
| Jan 2009 | First TV commercial aired | |
| Dec 2008 | First round of financing through the investors High-Tech Gründerfonds (HTGF) and Grazia Equity | |
| Apr 2008 | Go-live of first online shop in Germany | |
| Dec 2007 | Founding of company, supported by angel investors Lukasz Gadowski (Team Europe), Oliver Beste and Karsten Schneider |