Milestones
Sep 2018 | Awarded "Germany's best online shop 2017" in the category of optometry by the German Institute for Customer Service Quality | |
Jul 2018 | Opening of store in Münster | |
May 2018 | Opening of store in Essen | |
Apr 2018 | Opening of stores at the Main Taunus shopping center in Sulzbach near Frankfurt and in Erfurt | |
Apr 2018 | 10th anniversary of the go-live of the German online shop | |
Mar 2018 | Launch of Mister Spex partnership programme for opticians in Sweden | |
Feb 2018 | Start of the contact lenses subscription model in Sweden | |
Dec 2017 | 10th anniversary of the company founding of Mister Spex | |
Sep 2017 | Awarded "Germany's best online shop 2017" in the category of optometry by the German Institute for Customer Service Quality | |
Aug 2017 | Opening of stores in Bochum and Dortmund | |
Jul 2017 | Received Silver Indian in the category "Visual Merchandising, Retail Design, Store Design, Shop in Shop Systems and Flagship Store" at the POPAI D-A-CH Award | |
Apr 2017 | Opening of store in Bremen | |
Mar 2017 | Launch of own contact lenses brand TrueLens | |
Mar 2017 | Opening of store in CentrO Oberhausen | |
Mar 2017 | Mister Spex wins iF Design Award for offline store concept | |
Feb 2017 | Opening of the second store in Berlin | |
Jan 2017 | Lensstore is now called Mister Spex | |
Sep 2016 | Awarded "Germany's best online shop 2016" in the category of optometry by the German Institute for Customer Service Quality | |
August 2016 | Mister Spex wins 2016 Red Dot Award | |
June 2016 | Receiving the award for „Most Creative Data-Driven Webtrekk User” from Webtrekk | |
May 2016 | Launch of Mister Spex partnership programme for opticians in the Netherlands | |
May 2016 | Finalist at the Swiss E-Commerce Award | |
Feb 2016 | Opening of the first store in Berlin | |
Oct 2015 | Launch of Mister Spex partnership programme for opticians in Switzerland | |
Sep 2015 | Awarded "Germany's best online shop 2015" in the category of optometry by the German Institute for Customer Service Quality | |
Sep 2015 | Mister Spex is named National Champion for European Business Awards 2015/16 | |
Jul 2015 | Go-live of Mister Spex in the Netherlands | |
Jun 2015 | Mister Spex wins 2015 ECMOD Direct Commerce Award | |
Mar 2015 | Go-live of Mister Spex in Switzerland | |
Jan 2015 | Acquisition of Norwegian online shop lensit.no | |
Jan 2015 | Another round of financing through the investor Goldman Sachs | |
Dec 2014 | Judged by Stiftung Warentest as one of the best tested opticians surveyed (test 1/2015, p. 86 ff.) | |
Aug 2014 | Best online optician according to a survey by the EHI Retail Institute | |
Jun 2014 | Launch of Mister Spex partnership programme for opticians in Austria | |
Feb 2014 | Awarded "Germany's best online shop 2014" in the category of optometry by the German Institute for Customer Service Quality | |
Dec 2013 | Peter Williams becomes chair of advisory board | |
Jul 2013 | Acquisition of Swedish eyewear shops Lensstore and Loveyewear | |
May 2013 | Another round of financing through the investor SEP | |
Sep 2012 | Named Online Shop of the Year 2012 | |
Sep 2012 | Overall winner of 2012 Shop Usability Award | |
Apr 2012 | Go-live of Mister Spex in Sweden | |
Nov 2011 | Receives Award “Milestone in German Mail Order Business” | |
Aug 2011 | Launch of Mister Spex partnership programme for high street opticians in Germany | |
Jun 2011 | Rollout of 3D virtual try-on tool | |
May 2011 | Ranked number 4 in 2011 Media Momentum Awards in fastest growing company category | |
Mar 2011 | Go-live of Mister Spex in Spain | |
Feb 2011 | Number 27 in 2010 rankings of Europe’s 500 | |
Oct 2010 | Wins 2010 German Entrepreneur Award in startup category | |
Sep 2010 | Second round of financing through the investors DN Capital and XAnge | |
Aug 2010 | Go-live of Mister Spex in the UK | |
Aug 2010 | Mister Spex among Top 100 online shops | |
Jun 2010 | Wins Red Herring 100 Europe | |
May 2010 | Go-live of Mister Spex in France | |
Jan 2009 | First TV commercial aired | |
Dec 2008 | First round of financing through the investors High-Tech Gründerfonds (HTGF) and Grazia Equity | |
Apr 2008 | Go-live of first online shop in Germany | |
Dec 2007 | Founding of company, supported by angel investors Lukasz Gadowski (Team Europe), Oliver Beste and Karsten Schneider |