Milestones



May 2018

Opening of store in Essen

Apr 2018

Opening of stores at the Main Taunus shopping center in Sulzbach near Frankfurt and in Erfurt

Apr 2018

10th anniversary of the go-live of the German online shop

Mar 2018

Launch of Mister Spex partnership programme for opticians in Sweden

Feb 2018

Start of the contact lenses subscription model in Sweden

Dec 2017

10th anniversary of the company founding of Mister Spex

Sep 2017

Awarded "Germany's best online shop 2017" in the category of optometry by the German Institute for Customer Service Quality

Aug 2017

Opening of stores in Bochum and Dortmund

Jul 2017

Received Silver Indian in the category "Visual Merchandising, Retail Design, Store Design, Shop in Shop Systems and Flagship Store" at the POPAI D-A-CH Award

Apr 2017

Opening of store in Bremen

Mar 2017

Launch of own contact lenses brand TrueLens

Mar 2017

Opening of store in CentrO Oberhausen

Mar 2017

Mister Spex wins iF Design Award for offline store concept

Feb 2017

Opening of the second store in Berlin

Jan 2017

Lensstore is now called Mister Spex

Sep 2016

Awarded "Germany's best online shop 2016" in the category of optometry by the German Institute for Customer Service Quality

August 2016

Mister Spex wins 2016 Red Dot Award

June 2016

Receiving the award for „Most Creative Data-Driven Webtrekk User” from Webtrekk

May 2016

Launch of Mister Spex partnership programme for opticians in the Netherlands

May 2016

Finalist at the Swiss E-Commerce Award

Feb 2016

Opening of the first store in Berlin

Oct 2015

Launch of Mister Spex partnership programme for opticians in Switzerland

Sep 2015

Awarded "Germany's best online shop 2015" in the category of optometry by the German Institute for Customer Service Quality

Sep 2015

Mister Spex is named National Champion for European Business Awards 2015/16

Jul 2015

Go-live of Mister Spex in the Netherlands

Jun 2015

Mister Spex wins 2015 ECMOD Direct Commerce Award

Mar 2015

Go-live of Mister Spex in Switzerland

Jan 2015

Acquisition of Norwegian online shop lensit.no

Jan 2015

Another round of financing through the investor Goldman Sachs

Dec 2014

Judged by Stiftung Warentest as one of the best tested opticians surveyed (test 1/2015, p. 86 ff.)

Aug 2014

Best online optician according to a survey by the EHI Retail Institute

Jun 2014

Launch of Mister Spex partnership programme for opticians in Austria

Feb 2014

Awarded "Germany's best online shop 2014" in the category of optometry by the German Institute for Customer Service Quality

Dec 2013

Peter Williams becomes chair of advisory board

Jul 2013

Acquisition of Swedish eyewear shops Lensstore and Loveyewear

May 2013

Another round of financing through the investor SEP

Sep 2012

Named Online Shop of the Year 2012

Sep 2012

Overall winner of 2012 Shop Usability Award

Apr 2012

Go-live of Mister Spex in Sweden

Nov 2011

Receives Award “Milestone in German Mail Order Business”

Aug 2011

Launch of Mister Spex partnership programme for high street opticians in Germany

Jun 2011

Rollout of 3D virtual try-on tool

May 2011

Ranked number 4 in 2011 Media Momentum Awards in fastest growing company category

Mar 2011

Go-live of Mister Spex in Spain

Feb 2011

Number 27 in 2010 rankings of Europe’s 500

Oct 2010

Wins 2010 German Entrepreneur Award in startup category

Sep 2010

Second round of financing through the investors DN Capital and XAnge

Aug 2010

Go-live of Mister Spex in the UK

Aug 2010

Mister Spex among Top 100 online shops

Jun 2010

Wins Red Herring 100 Europe

May 2010

Go-live of Mister Spex in France

Jan 2009

First TV commercial aired

Dec 2008

First round of financing through the investors High-Tech Gründerfonds (HTGF) and Grazia Equity

Apr 2008

Go-live of first online shop in Germany

Dec 2007

Founding of company, supported by angel investors Lukasz Gadowski (Team Europe), Oliver Beste and Karsten Schneider

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