Four reasons why omnichannel is the business model of the future
Our hearts beat digitally, but we live omnichannel. Mister Spex started selling glasses online 14 years ago. In 2016, we added the first local store in Berlin. And now we have opened our 50th store in Europe! In the following, we provide an overview of why omnichannel is the logical extension of a digitally-driven strategy for Mister Spex and why the combination of online and offline business is truly sustainable for companies.
By Mirko Caspar, Co-CEO Mister Spex