Four reasons why omnichannel is the business model of the future

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Four reasons why omnichannel is the business model of the future

Our hearts beat digitally, but we live omnichannel. Mister Spex started selling glasses online 14 years ago. In 2016, we added the first local store in Berlin. And now we have opened our 50th store in Europe! In the following, we provide an overview of why omnichannel is the logical extension of a digitally-driven strategy for Mister Spex and why the combination of online and offline business is truly sustainable for companies.

By Mirko Caspar, Co-CEO Mister Spex
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Mister Spex is one of the 20 most innovative in SMBs Germany

More than 4,000 German companies with an annual turnover between 10 million and 1 billion euros, were examined by the management consultancy Munich Strategy for the study “Innovations-Champions 2021” commissioned by WirtschaftsWoche. 100 “Innovation Champions 2021” were determined from 400 finalists that distinguish themselves as industry leaders and through current innovations. The result: 16th place […]

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