About the company

At Mister Spex, customers have access to an extensive range of over 100 attractive premium and luxury brands, trendy independent labels and high-quality private label brands, as well as selected designer and influencer collaborations. Thanks to the seamless and systematic omnichannel interlinking of online and offline offers, we create an individual shopping experience and, at the same time, give our customers the freedom to decide for themselves when, where and how they shop. Innovative technologies and smart, data-supported features play a central role in this.

As a driver of digital transformation, we have played a key role in shaping the optical industry since the day we were founded. Today, Mister Spex is the leading digitally-driven omnichannel optical brand in Europe with over 7.1 million customers. We operate online shops in ten countries, over 70 stores in Germany, Austria, Sweden and Switzerland, and a nationwide network of over 300 partner opticians. Since the first year, we have been growing consistently and were able to increase sales by 6 percent to 224 million euros in the 2023 financial year. Mister Spex is thus once again proving the sustainable success of its omnichannel strategy, even in a difficult market environment.

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