We want to inspire our customers with unique spectacle and sunglass styles and encourage them to wear eyeglasses proudly and confidently. Buying glasses can be fun! From category management to performance marketing, CRM and on-site management, to brand and influencer campaigns, PR, and corporate communications, the different marketing teams at Mister Spex work hand-in-hand with the common goal of inspiring our customers. In every channel, in every European target market. The marketing teams decisively shape the image and perception of Mister Spex and thus contribute significantly to our success.
Customer-orientated, data-driven, agile
At Mister Spex, individual customer needs are at the centre of every strategic consideration. To optimally serve their needs, category management carefully selects and optimises the entire product range together with the purchasing department. Quantitative analyses and reports on the performance of eyewear collections are used to design marketing measures that play an important role in the work of all our direct-to-consumer teams. In addition to the close exchange among the operational marking teams, this data-driven and agile method also requires interfacing with IT, product management, and business intelligence. That's why there are dedicated marketing tech teams at Mister Spex as well as the Fusion team, which controls processes across disciplines and projects.
Storytelling and brand building in ten countries
We use creative campaigns and digital content strategies to address potential customers emotionally on all relevant channels. The content is developed and produced in-house by the brand and influencer marketing team together with the graphics department and then effectively implemented by the on-site and retail marketing teams. The international business development team works on the further expansion of our strong market position in the ten European core markets, implementing the campaigns internationally, and identifying further expansion opportunities.
The voice of Mister Spex
In close cooperation with the management, corporate communications defines and develops the Mister Spex storyline and its concrete core messages. The team creates compelling stories that are integrated across channels by various internal and external stakeholders, including employees, media, B2B and B2C customers, as well as investors, regulatory authorities and NGOs.