Milestones



Dec 2007

Founding of company, supported by angel investors Lukasz Gadowski (Team Europe), Oliver Beste and Karsten Schneider

Apr 2008

Go-live of first online shop in Germany

Dec 2008

First round of financing through the investors High-Tech Gründerfonds (HTGF) and Grazia Equity

Jan 2009

First TV commercial aired

May 2010

Go-live of Mister Spex in France

Jun 2010

Wins Red Herring 100 Europe

Aug 2010

Mister Spex in Top 100 online shops

Aug 2010

Go-live of Mister Spex in the UK

Sep 2010

Second round of financing through the investors DN Capital and XAnge

Oct 2010

Wins 2010 German Entrepreneur Award in startup category

Feb 2011

Number 27 in 2010 rankings of Europe’s 500

Mar 2011

Go-live of Mister Spex in Spain

May 2011

Ranked 4 in 2011 Media Momentum Awards in fastest growing company category

Jun 2011

Rollout of 3D virtual try-on tool

Aug 2011

Launch of Mister Spex partnership programme for high street opticians in Germany

Nov 2011

Award of “Milestone in German Mail Order Business”

Apr 2012

Go-live of Mister Spex in Sweden

Sep 2012

Overall winner of 2012 Shop Usability Award

Sep 2012

Named Online Shop of the Year 2012

May 2013

Another round of financing through the investor SEP

Jul 2013

Takeover of Swedish eyewear shops Lensstore and Loveyewear

Dec 2013

Peter Williams becomes chair of advisory board

Feb 2014

Winner in survey “Online Eyewear Shops 2014” by the German Institute for Customer Service Quality

Jun 2014

Launch of Mister Spex partnership programme for opticians in Austria

Aug 2014

Best online optician according to a survey by the EHI Retail Institute

Dec 2014

Judged by Stiftung Warentest as one of the best tested opticians surveyed (test 1/2015, p. 86 ff.)

Jan 2015

Another round of financing through the investor Goldman Sachs

Jan 2015

Takeover of Norwegian online shop lensit.no

Mar 2015

Go-live of Mister Spex in Switzerland

Jun 2015

Mister Spex wins 2015 ECMOD Direct Commerce Award

Jul 2015

Go-live of Mister Spex in the Netherlands

Sep 2015

Mister Spex is named as National Champion for European Business Awards 2015/16

Sep 2015

Winner in survey “Germany's best Online-Shop” within the category "Eyewear" by the German Institute for Customer Service Quality

Oct 2015

Launch of Mister Spex partnership programme for opticians in Switzerland

Feb 2016

Opening of the first store in Berlin

May 2016

Finalist at the Swiss E-Commerce Award

May 2016

Launch of Mister Spex partnership programme for opticians in the Netherlands

June 2016

Receiving the award for „Most Creative Data-Driven Webtrekk User” from Webtrekk

August 2016

Mister Spex wins 2016 Red Dot Award

09/2015

Announced as "Deutschlands Bester Onlineshop 2016" in the category of optometry by the German Institute for Customer Service Quality

Jan 2017

Lensstore is now called Mister Spex

Feb 2017

Opening of the second store in Berlin

03/2017

Mister Spex wins iF Design Award for offline store concept