Mister Spex continues to build on its successful omnichannel strategy and aims to be present across Europe with 200 stores in the coming years
Europe’s leading digitally driven omnichannel optician is opening its 48th store in Ulm’s Sedelhöfe on 1 December. This means that Mister Spex has opened 14 new stores in Germany, Austria and Sweden in 2021 alone, with up to 50 more stores to follow each year in the medium term. The plan is to also expand into countries where there is currently only an online offering. In the medium term, Mister Spex would like to present its range of products locally in more than 200 stores across Europe.