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20. July 2022

Mister Spex strengthens its presence in North Rhine-Westphalia with a new store in Bonn

Mister Spex, Europe’s leading digitally-driven omnichannel optician, is expanding its retail business in North Rhine-Westphalia with its store opening in Bonn. The Berlin-based company can thus further complete its network of stores locally and round off the range of products already available in Dortmund, Essen, Düsseldorf and Cologne, among others. Stores were recently opened in Regensburg, Düren and Duisburg.

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30. June 2022

Store number 60: Mister Spex reaches the next milestone with a new branch in Trier

Mister Spex, Europe’s leading digitally-driven omnichannel optician, is opening a new store in Trier on 30 June. The Berlin-based company is thus expanding its store network to 60 stores in Germany, Austria and Sweden. Of the 20 store openings planned for this year, Mister Spex has already opened twelve in the first half of the year and is continuing its successful expansion strategy.  

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15. June 2022

CFO Sebastian Dehnen leaves Mister Spex

Dr Sebastian Dehnen, Chief Financial Officer and Member of the Management Board, is leaving Mister Spex at his own request at the end of August 2022 by mutual agreement with the omnichannel optician and will then take up a new professional position outside the company. The supervisory board is already looking for a successor.

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20. July 2022

Mister Spex strengthens its presence in North Rhine-Westphalia with a new store in Bonn

Mister Spex, Europe’s leading digitally-driven omnichannel optician, is expanding its retail business in North Rhine-Westphalia with its store opening in Bonn. The Berlin-based company can thus further complete its network of stores locally and round off the range of products already available in Dortmund, Essen, Düsseldorf and Cologne, among others. Stores were recently opened in Regensburg, Düren and Duisburg.

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30. June 2022

Store number 60: Mister Spex reaches the next milestone with a new branch in Trier

Mister Spex, Europe’s leading digitally-driven omnichannel optician, is opening a new store in Trier on 30 June. The Berlin-based company is thus expanding its store network to 60 stores in Germany, Austria and Sweden. Of the 20 store openings planned for this year, Mister Spex has already opened twelve in the first half of the year and is continuing its successful expansion strategy.  

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15. June 2022

CFO Sebastian Dehnen leaves Mister Spex

Dr Sebastian Dehnen, Chief Financial Officer and Member of the Management Board, is leaving Mister Spex at his own request at the end of August 2022 by mutual agreement with the omnichannel optician and will then take up a new professional position outside the company. The supervisory board is already looking for a successor.

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10. June 2022

Mister Spex wins three German Brand Awards

At this year’s German Brand Awards ceremony on 9 June in Berlin, Europe’s leading digitally-driven omnichannel optician Mister Spex was able to convince in several ways and received awards in a total of three categories. In the discipline “Excellence in Brand Strategy and Creation”, which evaluates the quality of individual components of brand work, the company was awarded twice for its digital employee experience around the IPO with the project name “Fast Forward Together”, which was realised together with the agency partner GO-Event! agency. On the other hand, Mister Spex received the award for the employer branding campaign “SEE YOU! at #teamspex” in cooperation with the dan pearlman Group with the creative team of spring brand ideas GmbH and strategic support from dan pearlman Markenarchitektur GmbH.

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25. May 2022

Premiere in Malmö: Mister Spex opens third store in Sweden

Mister Spex, Europe’s leading digitally-driven omnichannel optician, is driving the international expansion of its store network with the opening of the third store in Sweden. Following two store openings in Stockholm approximately a year ago, the store premiere in Malmö is taking place today. This means that the Berlin-based company now runs a total of 59 stores in Germany, Austria, and Sweden.

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12. May 2022

Mister Spex makes a successful start to the 2022 financial year with a 6% increase in revenue in the first quarter

  • Revenues increased to 47 million euros
  • On a two-year stack, Mister Spex grew strongly by 35%
  • With five store openings in May, the expansion of the store network remains in focus
  • Mister Spex invests into the development of technical solutions and acquires the deep-tech company Tribe

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04. May 2022

Mister Spex opens several additional stores in Germany in May

Mister Spex, Europe’s leading digitally driven omnichannel optician, is continuing its successful growth strategy by opening four new stores in Lower Saxony, North Rhine-Westphalia and Baden-Wuerttemberg in May. The Berlin-based company is thus expanding its store network to a total of 58 stores in Germany, Austria and Sweden. The opening series starts on 4 May 2022 in Braunschweig, followed by openings in Duisburg and Oldenburg on 11 May 2022. From 18 May 2022, the Mister Spex team will welcome and advise customers in Freiburg. In all stores, the staff will provide on-site type and trend advice, as well as eye tests and spectacle fittings.

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02. May 2022

Mister Spex SE aims to continuously make the eyewear market more sustainable and presents initial successes in corporate responsibility from the past year as well as goals for 2022 and beyond

Just one year after setting up its own Corporate Responsibility team, Mister Spex, Europe’s leading digitally driven omnichannel optician, presents its second sustainability report and continues to expand its initiatives in the areas of environment, employees and community. Various key initiatives have been launched to bring corporate responsibility in the eyewear industry into focus. As a retailer that consistently focuses on its customers and all their needs, Mister Spex is committed to meeting the growing demand for sustainable materials and production processes as well as responsible social action. In this way, consumers can act according to their values.

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06. April 2022

Expansion continues: Mister Spex opens more stores in Germany this spring

This spring, Mister Spex, Europe’s leading digitally-driven omnichannel optician, opens four more stores in Germany. The store network will be expanded in Bavaria, North Rhine-Westphalia, and Schleswig-Holstein. The company now operates 54 stores in Germany, Austria, and Sweden. Since the 30th of March 2022, the employees in Düren and Regensburg have been advising customers to purchase their new glasses or sunglasses. Today, on the 6th of April 2022, Mister Spex is opening another store in Nuremberg, followed by the opening in Kiel on the 21st of April 2022. The company aims to expand its store network by at least 20 new stores in 2022.

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30. March 2022

Mister Spex SE continues its omnichannel success story and achieves 18% revenue growth in 2021

  • Revenues increased to 194 million euros
  • Compared to the full year 2019, Mister Spex grew strongly by 39%
  • Number of active customers increased by 12% to 1.7 million, reflecting high customer satisfaction
  • Retail expansion continues to be a strategic focus, with already 4 new openings in 2022 including Düren and Regensburg today

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16. March 2022

50 stores in Europe: Mister Spex reaches another milestone with two new openings in Austria and continues its omnichannel success story

Mister Spex, Europe’s leading digitally driven omnichannel optician, is expanding its store network and opening two new stores in Austria on the 16th of March in Vienna and on the 23rd of March in Linz. Only one year after the European store premiere, Mister Spex has reached the mark of 50 stores in Germany, Austria and Sweden. Since 2016, Mister Spex has been focusing on a fully digitally integrated omnichannel offering of online services and on-site advice, and is also gradually expanding its retail business internationally. Only last April, the company launched the international roll-out of its omnichannel offering in Vienna with the first shop opening outside Germany. The two Austrian store openings are the kick-off for a large number of further openings that will follow in 2022.

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13. December 2021

Successful market launch of the online eye test: Mister Spex now offers the web-based check of prescription values in five countries

A year and a half after the launch of Germany’s first online eye test at Mister Spex, Europe’s leading digitally driven omnichannel optician is now also offering the service in Austria, Switzerland, the Netherlands and Sweden. Using the online application, more and more customers have the opportunity to check their own individual prescription values free of charge from the comfort of their own home. Spectacle and contact lens wearers between the ages of 18 and 45 with visual impairments in the single vision range between -10 and +10 dioptres can use the service, which was developed by the TÜV1 and CE2-certified software company easee from the Netherlands and tested3 at the Utrecht Medical Centre.

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07. December 2021

Mister Spex strengthens its sustainable commitment and presents the first social eyewear collection together with share

Europe’s leading digitally driven omnichannel optician is expanding its product range with the first social eyewear collection in partnership with the social lifestyle brand share. From 7 December, the 26-piece unisex eyewear collection will be available exclusively in the German and Austrian online shops of Mister Spex as well as in the stores in Berlin’s Alexa, Hamburg Ottensen, Munich’s OEZ, the Köln Arcaden and Vienna’s Donauzentrum. The social approach: Under the motto #iwearsocial, share makes it possible for every pair of glasses sold to be donated to someone in need. This commitment is realised in cooperation with the globally active organisation OneDollarGlasses.

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01. December 2021

Mister Spex continues to build on its successful omnichannel strategy and aims to be present across Europe with 200 stores in the coming years

Europe’s leading digitally driven omnichannel optician is opening its 48th store in Ulm’s Sedelhöfe on 1 December. This means that Mister Spex has opened 14 new stores in Germany, Austria and Sweden in 2021 alone, with up to 50 more stores to follow each year in the medium term. The plan is to also expand into countries where there is currently only an online offering. In the medium term, Mister Spex would like to present its range of products locally in more than 200 stores across Europe.

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24. November 2021

Mister Spex SE continues double-digit growth in third quarter of 2021

  • Growth in the sunglasses and contact lenses product categories leads to overall 11% revenue increase in the third quarter 2021
  • With 35% growth compared to the third quarter of 2019, Mister Spex is outperforming the market
  • Number of active customers increased by 14% to 1.7 million, reflecting the high customer satisfaction

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19. October 2021

Pontus Lindbom is the new Managing Director of Mister Spex in Sweden, Norway and Finland

As of 1 October 2021, Pontus Lindbom will be the new Managing Director of Nordic Eyewear AB in Stockholm, a Scandinavian subsidiary of Mister Spex SE that is active in the Swedish, Norwegian and Finnish markets. In addition to his position as Managing Director, Pontus Lindbom will also be taking on the management of the retail area in the three countries and will be responsible for the store P&L there. He will be reporting to Carsten Hennig, Vice President, International, at Mister Spex.

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22. September 2021

Mister Spex SE grows strongly by 25 percent in the first half of 2021

  • Revenue growth of 25% to 101 million euros driven by solid growth in both segments the German market +26% and International Markets +24%
  • Revenues with prescription glasses increased 32% in line with the strategic focus
  • Adjusted EBITDA1 increased slightly by 1% to EUR 2.3 million reflecting focus on growth
  • Number of active customers increased by 15% to 1.7 million

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15. September 2021

Mister Spex opens its 40th German store in Erlangen

Today, Europe’s leading digitally-driven omnichannel optician is opening a new store in the Erlangen Arcaden shopping centre – its 40th brick-and-mortar store in Germany. A week later, on September 22nd, the continued expansion will also be driven forward internationally with a second store in Vienna.

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08. June 2021

Mister Spex expands Management Board

  • Europe’s leading digitally driven omnichannel optician Mister Spex adds Maren Kroll (CHRO) and Dr Sebastian Dehnen (CFO) to the Management Board
  • New legal form as a European Company (SE)

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06. May 2021

Mister Spex expands market leadership: Sales increase of 18 percent in 2020

  • Sales increased by 18 percent to 164 million euros
  • Positive adjusted EBITDA* increased by 56% to 7 million euros
  • Omnichannel approach ensures strong growth even during the Corona pandemic
  • Introduction of new technological innovations such as the online eye exam reinforces pioneering role

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21. April 2021

Premiere of Europe’s leading omnichannel optician in Sweden: Mister Spex opens first stores in Stockholm

Today, Mister Spex opens its first store in Sweden in the popular shopping street known as “Drottninggatan” in Stockholm. On 28 April, a second new store will open in the Mall of Scandinavia, Stockholm’s most famous shopping centre.

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31. March 2021

Mister Spex on course for expansion: First international stores in Austria and Sweden

Europe’s leading omnichannel optician Mister Spex is bringing its successful store concept to the international level and opening stores outside the German home market for the first time with three new locations in Austria and Sweden.

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07. December 2020

Mister Spex acquires deep-tech company Tribe

Europe’s leading omnichannel optician Mister Spex has acquired the Berlin-based deep-tech company Tribe to develop together AI-based solutions in the optician and eyewear industry. With this step, Mister Spex underlines its commitment to continuously optimize the customer experience in a technology-driven manner.

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29. April 2020

Mister Spex: Andreas Eriksson becomes new Managing Director Nordic Operations

On April 20, Andreas Eriksson (47) started as the new Managing Director Nordic Operations at Mister Spex in Stockholm. He is responsible for the markets in Sweden, Norway and Finland. The strategic focus of Eriksson and his team is to further expand all logistics processes in order to achieve Mister Spex’s growth targets across all countries. Eriksson will report directly to Chief Operations Officer (COO) Stefanie Budesheim-Wels.

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28. August 2019

Mister Spex raises EUR 65 million to accelerate international growth and retail network expansion

Mister Spex, Europe’s leading online optician, has raised over EUR 65 million to drive further business expansion. The Büll Family Office led the equity round with participation from existing investors (Grazia Equity, Stephan Schambach and Ehssan Dariani among others) while Global Growth Capital has provided a senior debt facility. 2018 as a financial year marked a further milestone for the business, with Mister Spex maintaining strong top-line growth while also achieving profitability. This investment will enable the company to accelerate this strong momentum via further development of its retail store portfolio and acceleration of its international expansion plans.

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20. January 2017

Lensstore is now called Mister Spex. As of today, Europe’s most successful online optician will be operating under a common brand identity in Sweden as well.

The Berlin-based European market leader in the online optician sector acquired, back in 2012, a majority stake in Swedish market leader Lensstore. We have now jointly decided, after four years of successful cooperation, to go for a uniform corporate identity under the umbrella of the “Mister Spex” brand. The thinking behind this has stemmed, along with other factors, from the idea that the latest price-to-performance standards applying to glasses should now be associated with a single, consistent brand identity present throughout Europe. Our Scandinavian business operation will continue to develop on this basis.

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31. May 2016

Mister Spex starts successful partner programme with local opticians in the Netherlands

Europe’s  leading  online  optician Mister Spex, which  already  supplies  customers  in  Germany, Austria and Switzerland, will now be offering various offline services in cooperation with Dutch partner opticians.

This puts Mister Spex on course for further expansion in Europe. The launch of the online shop in the Netherlands means that the Berlin-based company is now cooperating with more than twenty local partner opticians, who offer additional free-of-charge services such as eyesight tests and fitting adjustments for Mister Spex customers. The €9.90 charged for eyesight testing is deducted in full from any subsequent order submitted via the Mister Spex online shop.

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26. February 2016

Mister Spex opens its first store in Berlin

Europe’s number one online optician expands its multi-channel approach.

Mister Spex, Europe’s leading online optician, has opened its in-house operation at its first store in the Alexa shopping centre in Berlin, thus expanding its successful multi-channel concept with an additional sales channel. The company’s three executive directors, Dirk Graber, Mirko Caspar and Robert Motzek began the morning by giving their invited guests an insight into the future offline world of Mister Spex and by welcoming their first customers. Also on-site was Dr Christian Hanke, borough mayor of Berlin’s central Mitte district, who congratulated the online retailers on their decision to expand the successful business model to bricks and mortar retail trading. Dr Christian Hanke emphasised during his welcoming speech: “Mister Spex has been an innovative employer for the city since its inception in 2007. As borough mayor of Berlin’s central Mitte district, I am all the more pleased that the company is expanding its operations further in this location and opening its first store here in Alexa.”

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08. September 2015

Mister Spex strengthens its management team

Robert Motzek becomes managing director of Europe’s leading online optician.

Robert Motzek complements the management team at Mister Spex. As the third managing director, Motzek will from the first of October take on the lead of the Scandinavian business consisting of daughter companies Lensstore, Loveyewear and Lensit as well as continue to be responsible for extension of the partner optician network and the departments business intelligence and M&A. The 34-year-old has been part of the Mister Spex team with Dirk Graber and Mirko Caspar since 2013. He worked continuously on expanding the business into additional European markets such as recently the Netherlands and Switzerland.

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07. September 2015

Mister Spex is national champion at the European Business Awards 2015-16

On September 1st, the national champions from 33 European countries were nominated in the first phase of the European Business Awards 2015-16, and the Berlin-based e-commerce company will be representing Germany in the category “The RSM Entrepreneur of the Year Award”. In total, more than 32,000 companies entered in the contest of which 678 made it to the 2nd round. In Germany, 44 companies are represented as national champions.

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30. June 2015

Mister Spex launches online eyewear shop in the Netherlands

As of today customers in the Netherlands and Flanders can reach Europe’s leading online optician at misterspex.nl.

The Berlin-based company Mister Spex further increases its international activities and strengthens its position as Europe’s leading online eyewear retailer. After expanding to Switzerland in March its e-commerce service is now also available in the Netherlands. At misterspex.nl customers can find – as on all Mister Spex websites – the most comprehensive range of directly available designer glasses and sunglasses in Europe. To provide high quality customer service in the Netherlands, a specialized team offers support via a free hotline in the local language. Mister Spex provides Flanders, the northern Dutch-speaking part of Belgium with the same service and product range as the Netherlands; all orders are directly delivered from Berlin.

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05. June 2015

Mister Spex wins ECMOD Direct Commerce Award 2015

Along with the software-provider Intershop, Europe’s leading online optician Mister Spex has been awarded for their successful shop relaunch in Great Britain.

Last night, Mister Spex was awarded with the ECMOD Direct Commerce Award 2015 in the category “Health & Beauty” during a ceremony in London. Mister Spex has been active in the UK with its online shop since 2010 and received the award for the successful migration from their former IT-infrastructure to the commerce platform “Intershop Commerce-Suite”. The collaboration with Intershop started in January 2014 and focussed on the complex transition to the new UK shop platform; this migration was successfully completed in September.

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31. March 2015

Mister Spex pushes ahead with European expansion, launching its own online shop in Switzerland

Mister Spex, Europe’s leading online eyewear retailer, is expanding into Switzerland. The new shop at misterspex.ch is now active on the Swiss market and offers customers the entire Mister Spex range of over 7,000 different designer glasses, sunglasses and contact lenses. The company’s own service team with qualified opticians is on hand to assist customers requiring individual advice. Mister Spex is already successful in Germany, Austria, France, Spain and Great Britain thanks to its websites in these countries, and has recently expanded its European business in Scandinavia by acquiring online shops Lensstore, Loveyewear and Lensit. The company’s launch in Switzerland is now another step in the expansion of its European operations.

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09. February 2015

Mister Spex increases sales in 2014 to 65 million euros and is in the black

In 2014 Mister Spex was once again able to grow further, increasing on a 47 million revenue in 2013 to 65 million euros this year. This represents an increase of 38 percent. In addition, the online glasses shop finished up last year for the first time in the black. For further European expansion Mister Spex has a total investment of 32 million euros. The money largely comes from the US investment bank Goldman Sachs, which invested earlier in the year at Mister Spex. A portion of these funds have now been used for expansion in Scandinavia: Norway’s contact lens online shop Lensit.no now belongs also to the Mister Spex group.

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08. January 2015

Mister Spex receives 40 Million USD

Europe’s leading online optician Mister Spex concludes its largest financing to date raising 40 Million USD in a round led by US investment bank Goldman Sachs with participation from existing investors including Scottish Equity Partners (SEP), XAnge and DN Capital. Funds will be used to support the Company’s domestic and international growth plans.

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30. January 2014

Mister Spex closes 2013 with revenues of 47 million Euro and 1 million customers

During the last year, the online eyewear shop Mister Spex has extended its leading position in the German and European online optics industry. The Berlin-based e-commerce company achieved revenues of 47 million Euro in 2013 in Europe (2012: 26 million Euro), meaning a growth of 80 percent compared to the previous year. The number of customers increased from 500,000 to more than one million across Europe. Mister Spex has also grown its network of local partner opticians in Germany to 400 (2012: 300). “In addition to the organic growth in our core German market, the purchase of the Swedish online eyewear shops Lensstore and Loveyewear in the middle of 2013 also contributed to the successful development of our business”, says Mister Spex founder and CEO Dirk Graber.

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02. December 2013

Mister Spex appoints retail expert Peter Williams as chairman of board

Mister Spex, Europe’s largest online retailer for branded eyewear, has appointed former Selfridges CEO Peter Williams as non-executive chairman of the board.

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17. July 2013

Leading German online optician Mister Spex acquires Swedish online shops

Germany’s largest online optician Mister Spex further develops its position as market leader in Europe by acquiring the eyewear online shops Lensstore and Loveyewear from Sweden. “With this step we demonstrate our leading position in Europe and accelerate our international expansion”, says Dirk Graber, founder and CEO of Mister Spex. “We merge the business activities of the three fastest growing online eyewear companies in Europe. As early as 2013 we will jointly generate revenues of 48 million Euro.”

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14. May 2013

Leading German online optician Mister Spex secures 16 million Euro investment

Mister Spex, Germany’s largest online optician, has successfully closed an investment of 16 million Euro. New investor Scottish Equity Partners (SEP) led the financing round in the Berlin-based e-commerce company. Existing investors including XAnge and DN Capital also participated in the round.

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Media contact

Foto Judith Schwarzer

Judith Schwarzer

Head of Corporate Communications

Tel.: +49 (0)171 286 42 14
press@misterspex.com

Media Contact

Corporate Communications / Press Officer
Judith Schwarzer - Head of Corporate Communications | Mister Spex
Judith Schwarzer
Head of Corporate Communications

Tel.: +49 (0) 171 286 42 14
E-Mail: judith.schwarzer@misterspex.com

Social Media & Influencer Relations

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    Dirk Graber in the logistics department
    Dirk Graber in the logistics department
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    Mister Spex Store Bonn
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    Mister Spex Store Oldenburg
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    Mister Spex Store Braunschweig
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    Mister Spex Store Kiel
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    Mister Spex Store Düren
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    Mister Spex Store Regensburg
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    Mister Spex Store Linz (AT)
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    Inside View Mister Spex Store Vienna Mariahilferstraße (AT)
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    Inside View Mister Spex Store Ulm
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    Inside View Mister Spex Store Düsseldorf
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    Mister Spex Store Hamburg Ottensen
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    Mister Spex Store Lübeck
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    Mister Spex Store Heidelberg
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    Mister Spex Store Gießen
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    Mister Spex Store Berlin / Mall of Berlin
    Mister Spex Store Berlin / Mall of Berlin
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    Mister Spex Store Berlin Steglitz
    Mister Spex Store Berlin Steglitz
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    Mister Spex Store Dortmund
    Mister Spex Store Dortmund
    715.76 KB | 2560 x 1596 Pixel | jpg

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    Mister Spex Store Bremen
    Mister Spex Store Bremen
    666.31 KB | 2560 x 1707 Pixel | jpg

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    Mister Spex Store Bochum / Ruhr Park
    Mister Spex Store Bochum / Ruhr Park
    614.55 KB | 2560 x 1921 Pixel | jpg

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    Dirk Graber, Founder and Management Board
    Dirk Graber, Founder and Management Board
    47.37 KB | 924 x 607 Pixel | jpg

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    Dr. Mirko Caspar, Management Board
    Dr. Mirko Caspar, Management Board
    25.05 KB | 924 x 607 Pixel | jpg

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    Dr. Mirko Caspar and Dirk Graber, Mister Spex Management Board
    Dr. Mirko Caspar and Dirk Graber, Mister Spex Management Board
    422.36 KB | 2560 x 1724 Pixel | jpg

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    Dr. Sebastian Dehnen, CFO
    Dr. Sebastian Dehnen, CFO
    190.82 KB | 600 x 600 Pixel | jpg

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    Maren Kroll, CHRO
    Maren Kroll, CHRO
    238.57 KB | 600 x 600 Pixel | jpg

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    Mister Spex Managment Board
    Mister Spex Managment Board
    240.93 KB | 1920 x 1281 Pixel | jpg

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    Mister Spex Logo
    Mister Spex Logo
    734.64 KB | 2345 x 449 Pixel | jpg

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    Media Kit
    2.80 MB | pdf

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