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31. May. 2016

Mister Spex starts successful partner programme with local opticians in the Netherlands

Europe’s  leading  online  optician Mister Spex, which  already  supplies  customers  in  Germany, Austria and Switzerland, will now be offering various offline services in cooperation with Dutch partner opticians.

This puts Mister Spex on course for further expansion in Europe. The launch of the online shop in the Netherlands means that the Berlin-based company is now cooperating with more than twenty local partner opticians, who offer additional free-of-charge services such as eyesight tests and fitting adjustments for Mister Spex customers. The €9.90 charged for eyesight testing is deducted in full from any subsequent order submitted via the Mister Spex online shop.

When choosing a suitable pair of glasses, customers can initially ask for up to four models to be shipped to their home address free of charge.  A  filter function and virtual try-on service are provided to help them make the right selection. Customers buying bifocal/progressive-lens glasses in particular are recommended to take the trial frames to a partner optician. Customers can use the Mister Spex  website  to  find their nearest partner optician, request eyesight test vouchers and directly arrange an appointment. The results of the corresponding eye test are then returned, along with the tried-on frames, to Mister Spex for the prescription lenses to be fitted in the company’s optical workshop in Berlin. The customer of each finished pair of glasses then receives a voucher entitling him or her to a free fitting by a partner optician.

The launch of the partner optician programme in the Netherlands is a consequence of the multichannel expansion strategy of the Berlin-based online optical specialist.

“Customers simply want great glasses with a price-to-performance ratio to match, with local service when they need it. And that is exactly what we intend to offer them, including –  as of now –  in the Netherlands”, explains Mirko Caspar, CEO of Mister Spex.

The over-arching reason for shop-based opticians to join the partner network is clear:

“Anyone who prefers to get their glasses from Mister Spex and therefore requires an eye test or  subsequent fitting is an extra customer who would otherwise have been unlikely to visit his or her local optician. The opticians concerned can therefore take advantage of less-busy periods and make more efficient use of the their shop floorspace to generate additional revenue”, says Markus Stammberger, General Manager of Brillen Mosqua of Ludwigsburg in Germany, a satisfied, longterm partner optician of Mister Spex.

The partner programme, which was initially launched in Germany in 2011, has now been successfully expanded to include Austria (2014) and Switzerland (2015). This expansion into the Netherlands marks the next step in the continuous growth of the network, as part of the comprehensive,
international multichannel approach of Mister Spex.

Read More          Download

26. Feb. 2016

Mister Spex opens its first store in Berlin

Europe’s number one online optician expands its multi-channel approach.

Mister Spex, Europe’s leading online optician, has opened its in-house operation at its first store in the Alexa shopping centre in Berlin, thus expanding its successful multi-channel concept with an additional sales channel. The company’s three executive directors, Dirk Graber, Mirko Caspar and Robert Motzek began the morning by giving their invited guests an insight into the future offline world of Mister Spex and by welcoming their first customers. Also on-site was Dr Christian Hanke, borough mayor of Berlin’s central Mitte district, who congratulated the online retailers on their decision to expand the successful business model to bricks and mortar retail trading. Dr Christian Hanke emphasised during his welcoming speech: “Mister Spex has been an innovative employer for the city since its inception in 2007. As borough mayor of Berlin’s central Mitte district, I am all the more pleased that the company is expanding its operations further in this location and opening its first store here in Alexa.”

Since 2011 the Berlin company, together with over 550 partners in Germany, Austria and Switzerland, has been offering its customers a wide range of free services at local high-street opticians. “Opening our own Mister Spex store was the next logical step for us. With Alexa we have found an attractive and much visited location”, explains Dirk Graber, founder and Managing Director of Mister Spex. The lessons learned from the retail store operation should also become part of an expanded partner programme which Mister Spex is currently working on. Co-Managing Director Mirko Caspar adds: “By cooperating with our opticians there is still plenty of potential for both sides, which we would like to explore together. We will strengthen our skills and test new ideas in our store, which we can then roll out online as well as with our partner opticians. The core business of Mister Spex, however, remains E-Commerce.”

In the future, Mister Spex customers will not only be able to choose online from the biggest directly available range of over 7,000 models of brand name glasses, but they will also be able to try on around 1,400 pairs of glasses and sunglasses on display in the Mister Spex store in Berlin-Mitte. They can buy them in store, or whilst there, they can access the whole product range online together with the team of trained opticians. Located on the ground floor of the Alexa in a store area of 150 square metres, the Mister Spex team offers, in addition to extensive advice, a wide range of free services for prescription glasses, sunglasses and contact lenses, such as eye tests and adjustments.

You will find the first Mister Spex store here:

Alexa Shoppingcenter
Grunerstraße 20
D-10179 Berlin
Ground floor I Store number 0.53
Opening times: Monday to Saturday – 10 am until 9 pm

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08. Sep. 2015

Mister Spex strengthens its management team

Robert Motzek becomes managing director of Europe’s leading online optician

Robert Motzek complements the management team at Mister Spex. As the third managing director, Motzek will from the first of October take on the lead of the Scandinavian business consisting of daughter companies Lensstore, Loveyewear and Lensit as well as continue to be responsible for extension of the partner optician network and the departments business intelligence and M&A. The 34-year-old has been part of the Mister Spex team with Dirk Graber and Mirko Caspar since 2013. He worked continuously on expanding the business into additional European markets such as recently the Netherlands and Switzerland.

Mister_Spex_Geschaeftsfuehrer_Robert_Graber

Mister Spex managing director Robert Motzek.
Copyright: misterspex.co.uk

Motzek’s appointment adds a key figure to the management of Europe’s leading online optician. Before his career at Mister Spex, he worked several years for the private equity company Apax partners and was engaged in a plethora of transactions in the areas of retail & consumer and business services. Motzek: “I see an enormous growth potential for Mister Spex in Europe. In many countries the online business for glasses, sunglasses and contact lenses is still in its infancy”.

Founder Dirk Graber will continue to be responsible for the departments business development, IT, finance & controlling, operations and HR. Mirko Caspar will continue to lead the marketing, CRM, category management, public relations and product management teams. In future he will also focus on growing the international markets from Berlin.

Read More          Download

31. May. 2016

Mister Spex starts successful partner programme with local opticians in the Netherlands

Europe’s  leading  online  optician Mister Spex, which  already  supplies  customers  in  Germany, Austria and Switzerland, will now be offering various offline services in cooperation with Dutch partner opticians.

This puts Mister Spex on course for further expansion in Europe. The launch of the online shop in the Netherlands means that the Berlin-based company is now cooperating with more than twenty local partner opticians, who offer additional free-of-charge services such as eyesight tests and fitting adjustments for Mister Spex customers. The €9.90 charged for eyesight testing is deducted in full from any subsequent order submitted via the Mister Spex online shop.

When choosing a suitable pair of glasses, customers can initially ask for up to four models to be shipped to their home address free of charge.  A  filter function and virtual try-on service are provided to help them make the right selection. Customers buying bifocal/progressive-lens glasses in particular are recommended to take the trial frames to a partner optician. Customers can use the Mister Spex  website  to  find their nearest partner optician, request eyesight test vouchers and directly arrange an appointment. The results of the corresponding eye test are then returned, along with the tried-on frames, to Mister Spex for the prescription lenses to be fitted in the company’s optical workshop in Berlin. The customer of each finished pair of glasses then receives a voucher entitling him or her to a free fitting by a partner optician.

The launch of the partner optician programme in the Netherlands is a consequence of the multichannel expansion strategy of the Berlin-based online optical specialist.

“Customers simply want great glasses with a price-to-performance ratio to match, with local service when they need it. And that is exactly what we intend to offer them, including –  as of now –  in the Netherlands”, explains Mirko Caspar, CEO of Mister Spex.

The over-arching reason for shop-based opticians to join the partner network is clear:

“Anyone who prefers to get their glasses from Mister Spex and therefore requires an eye test or  subsequent fitting is an extra customer who would otherwise have been unlikely to visit his or her local optician. The opticians concerned can therefore take advantage of less-busy periods and make more efficient use of the their shop floorspace to generate additional revenue”, says Markus Stammberger, General Manager of Brillen Mosqua of Ludwigsburg in Germany, a satisfied, longterm partner optician of Mister Spex.

The partner programme, which was initially launched in Germany in 2011, has now been successfully expanded to include Austria (2014) and Switzerland (2015). This expansion into the Netherlands marks the next step in the continuous growth of the network, as part of the comprehensive,
international multichannel approach of Mister Spex.

Read More          Download

26. Feb. 2016

Mister Spex opens its first store in Berlin

Europe’s number one online optician expands its multi-channel approach.

Mister Spex, Europe’s leading online optician, has opened its in-house operation at its first store in the Alexa shopping centre in Berlin, thus expanding its successful multi-channel concept with an additional sales channel. The company’s three executive directors, Dirk Graber, Mirko Caspar and Robert Motzek began the morning by giving their invited guests an insight into the future offline world of Mister Spex and by welcoming their first customers. Also on-site was Dr Christian Hanke, borough mayor of Berlin’s central Mitte district, who congratulated the online retailers on their decision to expand the successful business model to bricks and mortar retail trading. Dr Christian Hanke emphasised during his welcoming speech: “Mister Spex has been an innovative employer for the city since its inception in 2007. As borough mayor of Berlin’s central Mitte district, I am all the more pleased that the company is expanding its operations further in this location and opening its first store here in Alexa.”

Since 2011 the Berlin company, together with over 550 partners in Germany, Austria and Switzerland, has been offering its customers a wide range of free services at local high-street opticians. “Opening our own Mister Spex store was the next logical step for us. With Alexa we have found an attractive and much visited location”, explains Dirk Graber, founder and Managing Director of Mister Spex. The lessons learned from the retail store operation should also become part of an expanded partner programme which Mister Spex is currently working on. Co-Managing Director Mirko Caspar adds: “By cooperating with our opticians there is still plenty of potential for both sides, which we would like to explore together. We will strengthen our skills and test new ideas in our store, which we can then roll out online as well as with our partner opticians. The core business of Mister Spex, however, remains E-Commerce.”

In the future, Mister Spex customers will not only be able to choose online from the biggest directly available range of over 7,000 models of brand name glasses, but they will also be able to try on around 1,400 pairs of glasses and sunglasses on display in the Mister Spex store in Berlin-Mitte. They can buy them in store, or whilst there, they can access the whole product range online together with the team of trained opticians. Located on the ground floor of the Alexa in a store area of 150 square metres, the Mister Spex team offers, in addition to extensive advice, a wide range of free services for prescription glasses, sunglasses and contact lenses, such as eye tests and adjustments.

You will find the first Mister Spex store here:

Alexa Shoppingcenter
Grunerstraße 20
D-10179 Berlin
Ground floor I Store number 0.53
Opening times: Monday to Saturday – 10 am until 9 pm

Read More          Download

08. Sep. 2015

Mister Spex strengthens its management team

Robert Motzek becomes managing director of Europe’s leading online optician

Robert Motzek complements the management team at Mister Spex. As the third managing director, Motzek will from the first of October take on the lead of the Scandinavian business consisting of daughter companies Lensstore, Loveyewear and Lensit as well as continue to be responsible for extension of the partner optician network and the departments business intelligence and M&A. The 34-year-old has been part of the Mister Spex team with Dirk Graber and Mirko Caspar since 2013. He worked continuously on expanding the business into additional European markets such as recently the Netherlands and Switzerland.

Mister_Spex_Geschaeftsfuehrer_Robert_Graber

Mister Spex managing director Robert Motzek.
Copyright: misterspex.co.uk

Motzek’s appointment adds a key figure to the management of Europe’s leading online optician. Before his career at Mister Spex, he worked several years for the private equity company Apax partners and was engaged in a plethora of transactions in the areas of retail & consumer and business services. Motzek: “I see an enormous growth potential for Mister Spex in Europe. In many countries the online business for glasses, sunglasses and contact lenses is still in its infancy”.

Founder Dirk Graber will continue to be responsible for the departments business development, IT, finance & controlling, operations and HR. Mirko Caspar will continue to lead the marketing, CRM, category management, public relations and product management teams. In future he will also focus on growing the international markets from Berlin.

Read More          Download

07. Sep. 2015

Mister Spex is national champion at the European Business Awards 2015-16

Europe’s leading online optician is representing Germany in the Category “The RSM Entrepreneur of the Year Award“

On September 1st, the national champions from 33 European countries were nominated in the first phase of the European Business Awards 2015-16, and the Berlin-based e-commerce company will be representing Germany in the category “The RSM Entrepreneur of the Year Award”. In total, more than 32,000 companies entered in the contest of which 678 made it to the 2nd round. In Germany, 44 companies are represented as national champions.

The European Business Awards are taking place for the 9th time. The cross-industry contest forms Europe’s biggest and most important programme of its kind. In the next round the contestants are required to make a video that documents the history and business success of their company. An independent jury will pick the finalists from the transmittals, some of which will proceed to be the winners of the European Business Awards in June 2016. Furthermore, the companies’ transmitted videos will also be published on the website of the competition and will be publicly accessible and appraisable.

 

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30. Jun. 2015

Mister Spex launches online eyewear shop in the Netherlands

As of today customers in the Netherlands and Flanders can reach Europe’s leading online optician at misterspex.nl

The Berlin-based company Mister Spex further increases its international activities and strengthens its position as Europe’s leading online eyewear retailer. After expanding to Switzerland in March its e-commerce service is now also available in the Netherlands. At misterspex.nl customers can find – as on all Mister Spex websites – the most comprehensive range of directly available designer glasses and sunglasses in Europe. To provide high quality customer service in the Netherlands, a specialized team offers support via a free hotline in the local language. Mister Spex provides Flanders, the northern Dutch-speaking part of Belgium with the same service and product range as the Netherlands; all orders are directly delivered from Berlin.

Mirko Caspar, co-managing director of Mister Spex, expects strong growth for the Netherlands: „The market structure of our neighboring country is comparable to the one in Germany. We therefore feel comfortable, that our extensive experience in Germany will help us succeed in the Netherlands.” A strong marketing campaign, which includes TV-commercials starts with the launch of the new website.

Shipping for all sunglasses, contact lenses and custom-made glasses is free of charge. Furthermore customers of Mister Spex in the Netherlands and Flanders can order up to four frames at the same time to try on at home. The assembly and quality control of the glasses takes place at the company’s own optician workshop in Berlin, where professional opticians and optometrists work at the highest industrial standards. Only advanced, modern equipment is used as well as frames from original brand manufacturers.

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05. Jun. 2015

Mister Spex wins ECMOD Direct Commerce Award 2015

Along with the software-provider Intershop, Europe’s leading online optician Mister Spex has been awarded for their successful shop relaunch in Great Britain

Last night, Mister Spex was awarded with the ECMOD Direct Commerce Award 2015 in the category “Health & Beauty” during a ceremony in London. Mister Spex has been active in the UK with its online shop since 2010 and received the award for the successful migration from their former IT-infrastructure to the commerce platform “Intershop Commerce-Suite”. The collaboration with Intershop started in January 2014 and focussed on the complex transition to the new UK shop platform; this migration was successfully completed in September.

Robert Motzek, Chief International & Multichannel Officer at Mister Spex, accepted the ECMOD Direct Commerce Award on behalf of Mister Spex at the Hurlingham Club in London: “The migration of our British online shop to Intershop was an important step for the successive and successful expansion of our international websites. We are very pleased to be honoured by the ECMOD Direct Commerce Award for that efficient collaboration and the positive outcome.”

Following UK, the relaunch of the French and Spanish shops were realised in early 2015. New websites, such as the Mister Spex shop in Switzerland three months ago, were set up with Intershop solutions from the start. The migration of the company’s main shop in Germany is planned in the near future as well. ”Overall, Mister Spex now feels well-prepared for expanding into additional international markets”, Motzek underlines. Jochen Moll, CEO of Intershop, adds: “Mister Spex presents a perfect example for understanding and leveraging the chances in today´s market. The strengths of our platform in internationalization, scalability and high performance helps Mister Spex to realize their ambitious plans.”

Established in 1998, the ECMOD award was created by the Direct Commerce Magazine to celebrate excellence across direct commerce and multichannel businesses. All entries were judged by a panel of independent experts.

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31. Mar. 2015

Mister Spex pushes ahead with European expansion, launching its own online shop in Switzerland

Attractive offers are now available to Swiss customers at misterspex.ch

Mister Spex, Europe’s leading online eyewear retailer, is expanding into Switzerland. The new shop at misterspex.ch is now active on the Swiss market and offers customers the entire Mister Spex range of over 7,000 different designer glasses, sunglasses and contact lenses. The company’s own service team with qualified opticians is on hand to assist customers requiring individual advice. Mister Spex is already successful in Germany, Austria, France, Spain and Great Britain thanks to its websites in these countries, and has recently expanded its European business in Scandinavia by acquiring online shops Lensstore, Loveyewear and Lensit. The company’s launch in Switzerland is now another step in the expansion of its European operations.

“The Swiss market is challenging, but very attractive to us, as no local service has been provided so far to equal ours”, explained founder and CEO of Mister Spex, Dirk Graber. “Affinity with online services and online user behaviour in Switzerland are generally comparable with Germany, however, so far, there have been hardly any relevant activities by online eyewear shops on the Swiss market. We are confident that we will soon become successful here due to the wide range of products and the excellent value for money that we offer. Our aim is to become the market leader in online optics in Switzerland too.”

Shipping for all sunglasses, contact lenses and custom-made glasses is free of charge. The assembly and quality control of the glasses takes place at the company’s own optician’s workshop. Furthermore customers of Mister Spex in Switzerland can order up to four frames at the same time to try on at home. After selecting the frames that suit them best, customers enter their prescription information at misterspex.ch and then their new glasses are dispatched to them right away. In order to fulfil Swiss customs regulations, the company has established its own logistics infrastructure so that its customers are not negatively affected by the special import and export regulations. In addition, the Swiss webshop will be launched with software provided by its new IT partner Intershop. The English language Mister Spex website has already recently been changed over from the original in-house production to Intershop and France and Spain will follow suit in the near future.

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09. Feb. 2015

Mister Spex increases sales in 2014 to 65 million euros and is in the black

Europe’s leading online optician strengthens market leadership and expands with acquisition in Norway

In 2014 Mister Spex was once again able to grow further, increasing on a 47 million revenue in 2013 to 65 million euros this year. This represents an increase of 38 percent. In addition, the online glasses shop finished up last year for the first time in the black. For further European expansion Mister Spex has a total investment of 32 million euros. The money largely comes from the US investment bank Goldman Sachs, which invested earlier in the year at Mister Spex. A portion of these funds have now been used for expansion in Scandinavia: Norway’s contact lens online shop Lensit.no now belongs also to the Mister Spex group.

Mister Spex Geschäftsführung Dirk Graber (links) und Mirko Caspar (Bildnachweis Mister Spex)_print

The Mister Spex Management Dirk Graber and Mirko Caspar (right) is still on the road to success.
Copyright: Mister Spex

“We are pleased that we continued our course for growth in 2014 and could expand our position as the European leader in online optics now with 1.5 million customers,” said Mister Spex-founder and CEO Dirk Graber. “By achieving the profitability and stabilization of our position in Scandinavia with the purchase of Lensit, we are prepared to expand in existing and new European markets.” By mid-2013 Mister Spex already had acquired the Swedish online eyewear stores Lensstore and Loveyewear. Together with the newly acquired contact lens distributor Lensit in Norway Mister Spex becomes the second largest online optician in Scandinavia. In 2015 Mister Spex aims, in addition to international expansion plans, to also develop the internal logistics of the company as well as the network of opticians with whom they work locally. Currently, the online eyewear shop is already working in Germany and Austria with 500 partners.

“Customers ofMister Spex receive the all-round service they need when buying a pair of glasses.” said Mirko Caspar, co-managing director of Mister Spex. “Firstly our partner opticians offer free eye tests and adjustments to glasses. Secondly there is the largest assortment of immediately available designer eyewear at fair prices in our shop. We are therefore well placed to continue to grow this year and see the online glasses purchasing in Europe effectively strengthen.“ For 2015 Mister Spex aims to achieve an average double-digit growth.

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08. Jan. 2015

Mister Spex receives 40 Million USD

US bank Goldman Sachs leads financing round

Europe’s leading online optician Mister Spex concludes its largest financing to date raising 40 Million USD in a round led by US investment bank Goldman Sachs with participation from existing investors including Scottish Equity Partners (SEP), XAnge and DN Capital. Funds will be used to support the Company’s domestic and international growth plans.

“The current round of financing is the best confirmation of our consistent and successful pioneering work in a highly attractive market,” says Dirk Graber, CEO and founder of Mister Spex. “With Goldman Sachs, we have found a world class investor who shares our vision for the Company and is the ideal partner to further advance our domestic and international expansion.”

“We have been impressed by the achievements of Mister Spex. The Company’s innovative business model, strong organic growth, and high-quality management team position it well for future success. We hope to assist the company to achieve its ambitions and create value for its customers and shareholders,” says Andrew Wolff, Managing Director and Head of Goldman Sachs Merchant Banking Division (“MBD”) for Europe, Middle East, Africa and co-Head of Asia. As part of the funding round, David Reis, Executive Director and Head of Technology Investments at Goldman Sachs MBD in Europe, will join the Advisory Board of Mister Spex.

The funds will be invested to further cement the market leadership of Mister Spex in Europe. “We also want to use the money to strengthen our logistics proposition and broaden our stationary opticians partner network,” said Dirk Graber.

Mister Spex has grown rapidly since its founding  in 2007 and has established itself as the European online eyewear market leader. Dr. Mirko Caspar, co-managing director of Mister Spex stated: “The combination of Europe’s largest range of immediately available eyewear at fair prices, an appealing online shop, and an exceptional all-round service package define the success of Mister Spex. We will now build on our proven business model to further advance the online shopping experience for eyewear internationally.“

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30. Jan. 2014

Mister Spex closes 2013 with revenues of 47 million Euro and 1 million customers

Berlin-based e-commerce company strengthens leading position in European online optics

During the last year, the online eyewear shop Mister Spex has extended its leading position in the German and European online optics industry. The Berlin-based e-commerce company achieved revenues of 47 million Euro in 2013 in Europe (2012: 26 million Euro), meaning a growth of 80 percent compared to the previous year. The number of customers increased from 500,000 to more than one million across Europe. Mister Spex has also grown its network of local partner opticians in Germany to 400 (2012: 300). “In addition to the organic growth in our core German market, the purchase of the Swedish online eyewear shops Lensstore and Loveyewear in the middle of 2013 also contributed to the successful development of our business”, says Mister Spex founder and CEO Dirk Graber.

It remains Mister Spex’s objective to continue strong growth in 2014 and to further strengthen its market leadership. To achieve these goals the company will focus on the further development of the prescription glasses market. Managing Director Mirko Caspar explains: “We still see the greatest potential within prescription glasses. It is the biggest market, and initial consumer reservations about purchasing glasses online are diminishing. We have the largest available assortment of branded eyewear and our local service through our partner opticians means we are well positioned for growth.”

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02. Dec. 2013

Mister Spex appoints retail expert Peter Williams as chairman of board

Mister Spex, Europe’s largest online retailer for branded eyewear, has appointed former Selfridges CEO Peter Williams as non-executive chairman of the board.

Peter Williams - Beiratsvorsitzender Mister Spex_Web

Williams has significant experience as board member and chairman and currently also holds non-executive roles at fashion online retailer Asos, gaming company Sportech and cinema chain Cineworld. He has spent over 30 years in a variety of both executive and non-executive positions in consumer-facing businesses spanning retail, leisure, media and consumer products. In his executive career he worked at Selfridges as CFO and CEO during its renaissance to become one of the world’s leading department stores. “Peter Williams brings in a lot of retail expertise as well as fashion and e-commerce knowledge from leading online businesses like Asos”, says Mister Spex CEO Dirk Graber. “With his profile Peter perfectly completes our board. Together we strive for our vision of becoming Europe’s favorite way and place to buy eyewear”, adds Managing Director Mirko Caspar.

Peter Williams comments: “Having played a part in the successful development of Asos I was looking for a new challenge to contribute to an innovative online business. It is Mister Spex’s clear ambition to be the number one online eyewear retailer in Europe and I can help the company to strengthen its position as a market leader.”

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17. Jul. 2013

Leading German online optician Mister Spex acquires Swedish online shops

Germany’s largest online optician Mister Spex further develops its position as market leader in Europe by acquiring the eyewear online shops Lensstore and Loveyewear from Sweden. “With this step we demonstrate our leading position in Europe and accelerate our international expansion”, says Dirk Graber, founder and CEO of Mister Spex. “We merge the business activities of the three fastest growing online eyewear companies in Europe. As early as 2013 we will jointly generate revenues of 48 million Euro.”

Lensstore sells contact lenses with a geographic focus on Sweden, Norway and Finland. Loveyewear offers premium brand prescription glasses and sunglasses in Sweden. The current management team led by Fredrik Malm and Patrik Hamilton as well as all employees will remain with the company. Mister Spex Managing Director Mirko Caspar states: “With Lensstore and Loveyewear we have found the best partners for Mister Spex in the Nordics. We were convinced by their strong customer focus, the resulting high growth rates and the excellent management team. We share a passion for digitizing the eyewear industry and will combine Mister Spex’s expertise in the sale of prescription glasses and sunglasses with the excellent market position of Lensstore and Loveyewear in contact lenses and premium eyewear in the Nordics.”

Lensstore’s and Loveyewear’s founder Fredrik Malm adds: “The cooperation with Mister Spex is ideal for us in order to continue our successful development in Sweden and beyond. It allows us to offer our customers the complete range of optical products online and to accelerate the growth of our business.”

According to Mirko Caspar the eyewear market in the Nordic countries is especially attractive. “The share of the population wearing contact lenses in the Nordics is four times higher than in Germany. In addition, Scandinavians are much attuned to the Internet and online-shopping. This provides an ideal foundation for our international strategy, meaning that Mister Spex will be present in the most relevant e-commerce markets in Europe.”

The acquisition was financed by the existing venture capital investors of Mister Spex.

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14. May. 2013

Leading German online optician Mister Spex secures 16 million Euro investment

Mister Spex, Germany’s largest online optician, has successfully closed an investment of 16 million Euro. New investor Scottish Equity Partners (SEP) led the financing round in the Berlin-based e-commerce company. Existing investors including XAnge and DN Capital also participated in the round.

Mister Spex will use the new capital to increase its partnerships with independent opticians and to support international expansion. Dirk Graber, founder and CEO of Mister Spex, says: “We will use this funding to concentrate on the acceleration of our already successful multi-channel programme with local opticians in Germany. We plan to grow the service network for our customers from our current base of 300 to a target of 400 to 500 partner opticians in the medium term. Additionally we plan to develop our international online shops for France, Spain and Sweden. Our new investor has international e-commerce expertise and this funding round will enable us to expand upon our position as the largest online optician in Germany.”

Jochen Klüppel of Mister Spex’s first venture capital investor Grazia Equity says: “Mister Spex has already succeeded in becoming market leader in one of the most exciting e-commerce markets in Europe. The company has a strong management team and has achieved sales growth of more than 50 percent in the last year. We believe this founding round will enable Mister Spex to take a significant share of the 20 billion Euro European eyewear market.”

Since its formation in December 2007, Mister Spex has grown rapidly and achieved turnover of 26 million Euro in 2012. The company has more than 500,000 customers purchasing from an extensive range of more than 5.000 models of high quality fashion and well-known brand prescription glasses, sunglasses and sports glasses as well as contact lenses. Mirko Caspar, Co-Managing Director at Mister Spex, continues: “With our huge product portfolio, excellent quality and attractive prices we have been able to establish Mister Spex as the primary online retailer in the German eyewear market within a short period of time. Our aim is now to replicate that model within Europe.”

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Media Contact

Head of Corporate Communication / Press Officer
Katharina Jacobs - Head of Public Relations | Mister Spex
Katharina Jacobs
Head of Public Relations

Tel.: +49 (0)30 4431 23 206
Fax: +49 (0)30 4431 230 252 06
E-Mail: katharina.jacobs@misterspex.de

Corporate PR
Judith Schwarzer - Business and Special Interest Media Relations | Mister Spex
Judith Schwarzer
Business and Special Interest Media Relations

Tel.: +49 (0)30 4431 230-141
Fax: +49 (0)30 4431 230 25 141
E-Mail: judith.schwarzer@misterspex.de

Consumer PR
Anne Minnich - Fashion, Lifestyle and Service Journalism, Social Media | Mister Spex
Anne Minnich
Fashion, Lifestyle and Service Journalism, Social Media

Tel.: +49 (0)30 4431 230-218
Fax: +49 (0)30 4431 230 25 218
E-Mail: anne.minnich@misterspex.de

Blogger Relations
Marlen Bahn - Blogger Relations | Mister Spex
Marlen Bahn
Blogger Relations

Tel.: +49 (0)30 4431 230-226
Fax: +49 (0)30 4431 230 25 226
E-Mail: blogger@misterspex.de

PR Trainee
Carolin Mertens - PR Trainee | Mister Spex
Carolin Mertens
PR Trainee

Tel.: +49 (0)30 4431 2300-429
Fax: +49 (0)30 4431 2301 429
E-Mail: carolin.mertens@misterspex.de

Special offer for journalists

Are you a journalist and want to order a new pair of glasses/sunglasses? Then go ahead and take advantage of our special offer for journalists, giving you a once-yearly 20% discount when you buy glasses.

Redeem your discount now

Leave your contact details and a scanned version of your press card and we will get in touch with you.






Press card (max. 5MB):

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  • Logo
Mister Spex Try at Home
Mister Spex Try at Home
301.28 kB |1348 x 899 Pixel | jpg

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Glasses by Mister Spex
Glasses by Mister Spex
2.42 MB |2681 x 1838 Pixel | jpg

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Mister Spex Management
Mister Spex Management
1.79 MB |2808 x 2193 Pixel | jpg

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Eye exam and adjustment for free
Eye exam and adjustment for free
384.38 kB |1348 x 899 Pixel | jpg

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Mister Spex workshop
Mister Spex workshop
350.09 kB |1348 x 899 Pixel | jpg

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The logistics department of Mister Spex
The logistics department of Mister Spex
388.84 kB |1348 x 899 Pixel | jpg

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In dialogue with Mister Spex
In dialogue with Mister Spex
280.74 kB |961 x 679 Pixel | jpg

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Mister Spex customer service
Mister Spex customer service
248.54 kB |986 x 719 Pixel | jpg

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Buying glasses online
Buying glasses online
1.58 MB |1772 x 1181 Pixel | jpg

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Choosing glasses online
Choosing glasses online
2.30 MB |1772 x 1181 Pixel | jpg

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CEO Dirk Graber in the logistics department
CEO Dirk Graber in the logistics department
1.38 MB |2362 x 1772 Pixel | jpg

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Mister Spex store in the Alexa Mall Berlin
Mister Spex store in the Alexa Mall Berlin
930.29 kB |3571 x 2381 Pixel | jpg

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Education Terminal in our Berlin store
Education Terminal in our Berlin store
1.01 MB |3226 x 2381 Pixel | jpg

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Glasses in the Mister Spex store Berlin
Glasses in the Mister Spex store Berlin
1.68 MB |2679 x 1829 Pixel | jpg

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Mister Spex Logo
Mister Spex Logo
734.64 kB |2345 x 449 Pixel | jpg

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