Mister Spex, one of Germany’s leading opticial retailers, continues the selective expansion of its store network as a key driver of profitable growth and opens a new store in Hamburg-Bergedorf on April 1, 2026. With this new location, Mister Spex increases its store network to 67 locations nationwide, including four in Hamburg.
Mister Spex, one of Germany’s leading opticial retailers, continues the selective expansion of its store network as a key driver of profitable growth and opens a new store in Hamburg-Bergedorf on April 1, 2026. With this new location, Mister Spex increases its store network to 67 locations nationwide, including four in Hamburg.
Mister Spex, one of Germany’s leading optical retailers, has chosen Salesforce to realign its technological infrastructure. By moving from highly customized legacy systems to Salesforce’s integrated platform, Mister Spex is reducing complexity, accelerating innovation, and laying the foundation for further growth. As a first step, Mister Spex is introducing Salesforce Commerce Cloud, including Order Management, for its online shop in the DACH region, as well as Salesforce Retail Cloud for its store network, which currently number 66 in Germany. Further expansion stages covering marketing, customer service, and AI-powered capabilities are already in preparation.
Mister Spex, one of Germany’s leading opticians, announces the opening of a new premium store on Berlin’s Kurfürstendamm, one of the city’s most prominent shopping streets, on February 26, 2026. The company now operates seven stores in Berlin and 66 stores across Germany.
Mister Spex, one of Germany’s leading optical retailers, delivered a solid performance during its Black Friday 2025 campaign period. Store revenue increased by 16% compared to the Black Friday campaign period in 2024, underscoring the continued importance of the company’s store business within its omnichannel model. The Mister Spex online website registered more than 1.2 million visits during the campaign period, reflecting the strong traffic on its online platform and the reach generated by the comprehensive and precisely targeted marketing campaign. The campaign was executed across the full marketing funnel, including Performance Marketing (Paid Social, Native, Affiliate), CRM, onsite activities, retail touchpoints, and owned social media channels.
Mister Spex SE today announced the appointment of Benjamin v. Schenck as Chief Financial Officer and member of the Management Board, effective 1 November 2025.
Mister Spex SE today announced that Stephan Schulz-Gohritz, Chief Financial Officer and member of the Management Board, will leave the company by mutual agreement , effective October 31, 2025.
Mister Spex SE, one of Germany’s leading optical retailers, is expanding its lens portfolio with the introduction of a new line of premium branded lenses, marking an important step in the company’s ongoing transformation program “SpexFocus.” With this launch, Mister Spex further strengthens its optical expertise, broadens its product offering with high-quality premium solutions, and enhances profitability by increasing the share of higher-margin prescription lenses. The new premium lenses are introduced in collaboration with HOYA, one of the world’s leading manufacturers of prescription lenses. This partnership reflects the highest standards in quality, innovative technologies, and tailored vision solutions – particularly in the prescription lenses segment.
Mister Spex, one of Germany’s leading optical retailers, has launched its subscription service “Mister Spex Switch”, for prescription glasses and sunglasses online. This makes Mister Spex the first optical retailer in Germany to offer a subscription-based eyewear rental model online.
On August 1, 2025, a new cohort of young professionals will begin their apprenticeships at Mister Spex – one of Germany’s leading optical retailers. This year, a total of 47 apprentices are starting their careers with the company, including 45 in the field of optometry. With this, Mister Spex continues its long-term investment in developing skilled professionals for the optical industry.
Mister Spex SE, one of Germany’s leading optical retailers, today announced an adjustment to its revenue guidance for the 2025 financial year, following a weaker-than-expected sales performance during the second quarter to date. The guidance for EBIT and the expected year-end cash position remains unchanged.
Mister Spex, one of Germany’s leading optical retailers, is expanding its in-store service offering with the introduction of a preventive eye health check. The new service is already available in 38* Mister Spex stores across the country and will be rolled out to all 65 stores by the end of June. It is aimed at all customers interested in preventative eye care – particularly those aged 40 and above, for whom regular eye health checks are especially important.
Mister Spex, one of Germany’s leading optical retailers, today launched “Mister Spex Switch” – a new subscription-based rental model for prescription glasses and sunglasses, now available across all 65 stores nationwide. Starting at a monthly fee of € 9, customers gain access to two to three eyewear models simultaneously, with full flexibility to choose from both prescription and sunglasses. After twelve months, one pair can be exchanged for a new design as part of the subscription – a defining feature that gives the concept its name: Switch.
Good vision is a key factor in maintaining quality of life, but eyesight often changes without notice. For this reason, Mister Spex SE, Europe’s leading omnichannel optician, recommends regular eye exams, at least every one to two years. Children and older adults should have their vision tested more frequently to detect eye diseases early and ensure the best possible vision.
Mister Spex, Europe’s leading omnichannel optician, achieved strong results during its Black Friday 2024 campaign, with like-for-like sales in its German stores growing by over 30% compared to the Black Friday Campaign period in 2023. This strong performance was driven by increased foot traffic and precisely targeted marketing efforts, underscoring the importance of the company’s brick-and-mortar network within its omnichannel strategy.
Eye health is essential for maintaining quality of life, safely managing everyday tasks, and detecting and treating eye diseases early. Mister Spex SE, Europe’s leading omnichannel optician, provides a comprehensive eye health guide, offering valuable information to both consumers and professionals on preserving healthy eyes.
Poor visibility conditions such as twilight, rain, or glaring sunlight pose a significant challenge for many drivers. Glasses wearers often struggle with intense irritations caused by reflections. Since poor vision is one of the most common causes of accidents on German roads, it is more important for drivers to be equipped with the right glasses. Mister Spex SE, Europe’s leading omnichannel optician, offers a wide range of customised glasses specifically designed for driving.
In an increasingly digitised world, protecting eye health is becoming more and more important. Various studies indicate that a growing number of people are suffering from the effects of extensive screen time. Symptoms such as dry eyes, headaches, and sleep disturbances are widespread. Mister Spex SE, Europe’s leading omnichannel optician, has made it its mission to provide customers not only with stylish eyewear but also with effective solutions to safeguard their eyes. For this reason, Mister Spex offers bue light filter lenses for nearly every pair of glasses.
Mister Spex SE continues to expand its team with the appointment of Eileen Preuss as the new Head of Optical Expertise. This newly created, strategically important role highlights Mister Spex’s ongoing commitment to reinforcing its position as a leader in the optical field. Effective October 1, 2024, Preuss will be responsible for overseeing the quality assurance of Mister Spex’s optical services and will play a key role in setting and implementing quality standards, as well as selecting optical systems. She will report directly to Chief Commercial Officer Francesco Liut.
More clarity, sharpness, and comfort: With the new premium lenses “SpexPro”, Mister Spex SE, Europe’s leading omnichannel optician, is elevating its product portfolio to a new level. These lenses are a strategic expansion of Mister Spex’s premium private label segment. They meet high standards for visual comfort, protection, and durability.
This launch is also aimed at significantly increasing revenue share within the prescription eyewear segment while expanding the company’s premium product portfolio, further supporting Mister Spex’s overarching growth strategy and enhancing profitability targets.
Modern design and high quality: The Jacquemus sunglasses collection is now part of the assortment at Mister Spex SE, Europe’s leading omnichannel optician. Available both online and in select stores, this new collection represents the next step in the strategic expansion of Mister Spex’s premium portfolio. At the same time, it strengthens the company’s position in the premium segment and supports the achievement of its profitability goals.
Mister Spex SE, Europe’s leading omnichannel optician, expands its portfolio of private labels with the launch of “Mister Spex MOOVE”. With the launch of the new collection, which includes both sunglasses and prescription glasses, Mister Spex is entering the rapidly growing category of sports eyewear, a segment that is witnessing substantial growth both locally and globally. Europe, including Germany, currently holds the largest market share for sports eyewear, accounting for around 32 % of the global market. Within this market, Germany plays a pivotal role, significantly contributing to the region’s overall market share [1]. The launch reinforces the company’s strategic objective of successfully positioning Mister Spex in growth segments and thereby further enhancing its profitability.
Mister Spex SE has announced the appointment of Christopher Douglas as Chief Restructuring Officer, a newly established role that will be pivotal in executing the recently unveiled transformation and restructuring program, “SpexFocus.” The program aims to enhance profitability and ensure sustainable cash generation for the company in the medium term. Beginning September 1st, Douglas will oversee the management of restructuring projects, review the cost base, and optimize operational processes.
The Supervisory Board and Management Board of Mister Spex SE have approved the “SpexFocus” transformation and restructuring programme for the years 2024 and 2025. The aim is to significantly increase profitability and ensure sustainable cash generation for the company in the medium term. SpexFocus is expected to increase EBITDA (incl. rent) by more than € 20 million, predominantly impacting 2025 and 2026. Implementation of the programme will start immediately, with measures being phased in over 2024 and 2025. Based on current planning, the overall cash outflow for the program is expected to total around € 9 million, with majority recognized in H2 2024.
Mister Spex SE, Europe’s leading omnichannel optician, has launched its new brand campaign under the slogan “The Optician of Your Life.” This marks a milestone in the company’s development. The repositioning of the brand and business model towards optician expertise is a key part of the current transformation process, aimed at strengthening key business areas such as premium single vision and progressive lenses.
The Management Board and Supervisory Board of Mister Spex SE have announced their decision to propose a reduction in the size of the Supervisory Board from 7 to 5 members. Shareholders will be asked to vote on this proposal at an Extraordinary General Meeting scheduled for September 19, 2024. This initiative is intended to streamline corporate governance and enhance the efficiency of decision-making processes.
Mister Spex SE is pleased to announce the appointment of Francesco Liut as the new Chief Commercial Officer (CCO). Effective August 1, 2024, Francesco Liut will be responsible for both the online and retail businesses, overseeing Marketing, Category Management, Product, and Data. Since joining Mister Spex on June 1, 2024, Francesco has already successfully contributed his expertise in marketing, online business, and supply chain.
After sixteen years of service, Dirk Graber, the founder of Mister Spex, has asked the Supervisory Board to relieve him of his duties as CEO. The Supervisory Board has accepted his resignation, effective July 31, 2024. On August 1, 2024, Stephan Schulz-Gohritz who is currently CFO of Mister Spex, will take over the overall responsibility of Mister Spex on an interim basis, in addition to his current responsibilities. The Supervisory Board of Mister Spex SE will evaluate the future Management Board structure and provide information in due course. Dirk will support the company to ensure a proper handover and will remain in an advisory capacity to the company.
The Supervisory Board of Mister Spex SE unanimously elected Tobias Krauss as its new Chairman on Thursday, 4 July 2024. With his appointment, an experienced manager and investor assumes leadership of the board, having been a member since 2020. Over the past few years, he has served on both the Strategy and Audit Committees of Mister Spex SE. Additionally, Tobias Krauss is the CEO of Abacon Capital, the family office of the Büll family.
Claus-Dietrich Lahrs (60), an accomplished executive with an international career in luxury and fashion groups, is running for the Supervisory Board of Mister Spex SE. His nomination is endorsed by the current Supervisory Board. It is intended that, if elected, he will serve as Chairman of the Supervisory Board. With a background in business administration Lahrs held senior management positions at Cartier and Louis Vuitton in Northern Europe before he became President and CEO with Louis Vuitton in North America. At Christian Dior Couture he was Managing Director for the global business. As CEO and Chairman of Hugo Boss AG Lahrs steered the global expansion of the brand from 2008 till 2016 before he moved to Bottega Veneta as CEO where he successfully managed to bring new growth momentum to the brand, a member of Kering group. As Chairman of the Management Board at s.Oliver Group from 2019 till 2022 Lahrs orchestrated a restructuring program in a challenging moment for the fashion industry. With his long-term membership in the supervisory boards of Hellmann Worldwide Logistics SE and Ravensburger AG Lahrs brings a rich experience in corporate governance.
The Co-CEO of Mister Spex SE, Dr. Mirko Caspar, has asked to step down from the Management Board on 31st December 2023. He will support the company to ensure a proper handover.
The Cologne flagship store of Mister Spex, Europe’s leading digitally driven omnichannel optician, received the prestigious “Store of the Year 2023” award from the German Retail Association (Handelsverband Deutschland e.V. – HDE) at the Retail Real Estate Congress 2023 in Berlin last night. For the concept and design, Mister Spex once again worked with the dan pearlman Group, which also successfully designed the first Mister Spex store, which opened in Berlin’s Alexa shopping centre in 2016. Every year, the Handelsverband Deutschland e.V. (HDE) awards prizes for the most innovative and creative shop concepts. The award-winning companies are selected by a jury of experts from retail companies and institutions.
Mister Spex, the leading European omnichannel optician, announced today that Davide Croci will be joining the team as the new Chief Marketing Officer, starting on April 1st. He comes with over 15 years of experience in marketing and sales leadership, having previously served as the VP of Marketing, Sales and Commercial Development at FlixBus. During his tenure, he oversaw the successful growth of FlixBus across more than 30 markets, steering demand for all group’s verticals and brands including the rail carrier FlixTrain and the historic US coach brand Greyhound.
Mister Spex, the leading European omnichannel optician, announces the opening of its new brick-and-mortar store in Wiesbaden, Germany, on March 15th, 2023. The new store is located at Kirchgasse 56, in the centre of Wiesbaden, and is the 71st store for the company, which has been expanding its presence throughout Germany and Europe.
Mister Spex, the leading European omnichannel optician, has announced the opening of a new store in Dresden, marking its latest expansion in Germany.
Mister Spex, Europe’s leading digitally-driven omnichannel optician, is further expanding its German retail business and opening three more stores. The store network is being expanded in Baden-Württemberg and North Rhine-Westphalia and comprises a total of 64 stores in Germany, Austria and Sweden. As of today, 17 August 2022, employees are welcoming customers to the new store in Tübingen. On 31 August 2022, the Berlin-based company will open a new store in Konstanz, followed by the new opening in Gütersloh on 7 September 2022.
Mister Spex, Europe’s leading digitally-driven omnichannel optician, is expanding its retail business in North Rhine-Westphalia with its store opening in Bonn. The Berlin-based company can thus further complete its network of stores locally and round off the range of products already available in Dortmund, Essen, Düsseldorf and Cologne, among others. Stores were recently opened in Regensburg, Düren and Duisburg.
Mister Spex, Europe’s leading digitally-driven omnichannel optician, is opening a new store in Trier on 30 June. The Berlin-based company is thus expanding its store network to 60 stores in Germany, Austria and Sweden. Of the 20 store openings planned for this year, Mister Spex has already opened twelve in the first half of the year and is continuing its successful expansion strategy.
Dr Sebastian Dehnen, Chief Financial Officer and Member of the Management Board, is leaving Mister Spex at his own request at the end of August 2022 by mutual agreement with the omnichannel optician and will then take up a new professional position outside the company. The supervisory board is already looking for a successor.
At this year’s German Brand Awards ceremony on 9 June in Berlin, Europe’s leading digitally-driven omnichannel optician Mister Spex was able to convince in several ways and received awards in a total of three categories. In the discipline “Excellence in Brand Strategy and Creation”, which evaluates the quality of individual components of brand work, the company was awarded twice for its digital employee experience around the IPO with the project name “Fast Forward Together”, which was realised together with the agency partner GO-Event! agency. On the other hand, Mister Spex received the award for the employer branding campaign “SEE YOU! at #teamspex” in cooperation with the dan pearlman Group with the creative team of spring brand ideas GmbH and strategic support from dan pearlman Markenarchitektur GmbH.
Mister Spex, Europe’s leading digitally-driven omnichannel optician, is driving the international expansion of its store network with the opening of the third store in Sweden. Following two store openings in Stockholm approximately a year ago, the store premiere in Malmö is taking place today. This means that the Berlin-based company now runs a total of 59 stores in Germany, Austria, and Sweden.
Mister Spex, Europe’s leading digitally driven omnichannel optician, is continuing its successful growth strategy by opening four new stores in Lower Saxony, North Rhine-Westphalia and Baden-Wuerttemberg in May. The Berlin-based company is thus expanding its store network to a total of 58 stores in Germany, Austria and Sweden. The opening series starts on 4 May 2022 in Braunschweig, followed by openings in Duisburg and Oldenburg on 11 May 2022. From 18 May 2022, the Mister Spex team will welcome and advise customers in Freiburg. In all stores, the staff will provide on-site type and trend advice, as well as eye tests and spectacle fittings.
Just one year after setting up its own Corporate Responsibility team, Mister Spex, Europe’s leading digitally driven omnichannel optician, presents its second sustainability report and continues to expand its initiatives in the areas of environment, employees and community. Various key initiatives have been launched to bring corporate responsibility in the eyewear industry into focus. As a retailer that consistently focuses on its customers and all their needs, Mister Spex is committed to meeting the growing demand for sustainable materials and production processes as well as responsible social action. In this way, consumers can act according to their values.
This spring, Mister Spex, Europe’s leading digitally-driven omnichannel optician, opens four more stores in Germany. The store network will be expanded in Bavaria, North Rhine-Westphalia, and Schleswig-Holstein. The company now operates 54 stores in Germany, Austria, and Sweden. Since the 30th of March 2022, the employees in Düren and Regensburg have been advising customers to purchase their new glasses or sunglasses. Today, on the 6th of April 2022, Mister Spex is opening another store in Nuremberg, followed by the opening in Kiel on the 21st of April 2022. The company aims to expand its store network by at least 20 new stores in 2022.
Mister Spex, Europe’s leading digitally driven omnichannel optician, is expanding its store network and opening two new stores in Austria on the 16th of March in Vienna and on the 23rd of March in Linz. Only one year after the European store premiere, Mister Spex has reached the mark of 50 stores in Germany, Austria and Sweden. Since 2016, Mister Spex has been focusing on a fully digitally integrated omnichannel offering of online services and on-site advice, and is also gradually expanding its retail business internationally. Only last April, the company launched the international roll-out of its omnichannel offering in Vienna with the first shop opening outside Germany. The two Austrian store openings are the kick-off for a large number of further openings that will follow in 2022.
A year and a half after the launch of Germany’s first online eye test at Mister Spex, Europe’s leading digitally driven omnichannel optician is now also offering the service in Austria, Switzerland, the Netherlands and Sweden. Using the online application, more and more customers have the opportunity to check their own individual prescription values free of charge from the comfort of their own home. Spectacle and contact lens wearers between the ages of 18 and 45 with visual impairments in the single vision range between -10 and +10 dioptres can use the service, which was developed by the TÜV1 and CE2-certified software company easee from the Netherlands and tested3 at the Utrecht Medical Centre.
Europe’s leading digitally driven omnichannel optician is expanding its product range with the first social eyewear collection in partnership with the social lifestyle brand share. From 7 December, the 26-piece unisex eyewear collection will be available exclusively in the German and Austrian online shops of Mister Spex as well as in the stores in Berlin’s Alexa, Hamburg Ottensen, Munich’s OEZ, the Köln Arcaden and Vienna’s Donauzentrum. The social approach: Under the motto #iwearsocial, share makes it possible for every pair of glasses sold to be donated to someone in need. This commitment is realised in cooperation with the globally active organisation OneDollarGlasses.
Europe’s leading digitally driven omnichannel optician is opening its 48th store in Ulm’s Sedelhöfe on 1 December. This means that Mister Spex has opened 14 new stores in Germany, Austria and Sweden in 2021 alone, with up to 50 more stores to follow each year in the medium term. The plan is to also expand into countries where there is currently only an online offering. In the medium term, Mister Spex would like to present its range of products locally in more than 200 stores across Europe.
As of 1 October 2021, Pontus Lindbom will be the new Managing Director of Nordic Eyewear AB in Stockholm, a Scandinavian subsidiary of Mister Spex SE that is active in the Swedish, Norwegian and Finnish markets. In addition to his position as Managing Director, Pontus Lindbom will also be taking on the management of the retail area in the three countries and will be responsible for the store P&L there. He will be reporting to Carsten Hennig, Vice President, International, at Mister Spex.
Today, Europe’s leading digitally-driven omnichannel optician is opening a new store in the Erlangen Arcaden shopping centre – its 40th brick-and-mortar store in Germany. A week later, on September 22nd, the continued expansion will also be driven forward internationally with a second store in Vienna.
Today, Mister Spex opens its first store in Sweden in the popular shopping street known as “Drottninggatan” in Stockholm. On 28 April, a second new store will open in the Mall of Scandinavia, Stockholm’s most famous shopping centre.
Europe’s leading omnichannel optician Mister Spex is bringing its successful store concept to the international level and opening stores outside the German home market for the first time with three new locations in Austria and Sweden.
Europe’s leading omnichannel optician Mister Spex has acquired the Berlin-based deep-tech company Tribe to develop together AI-based solutions in the optician and eyewear industry. With this step, Mister Spex underlines its commitment to continuously optimize the customer experience in a technology-driven manner.
On April 20, Andreas Eriksson (47) started as the new Managing Director Nordic Operations at Mister Spex in Stockholm. He is responsible for the markets in Sweden, Norway and Finland. The strategic focus of Eriksson and his team is to further expand all logistics processes in order to achieve Mister Spex’s growth targets across all countries. Eriksson will report directly to Chief Operations Officer (COO) Stefanie Budesheim-Wels.
Mister Spex, Europe’s leading online optician, has raised over EUR 65 million to drive further business expansion. The Büll Family Office led the equity round with participation from existing investors (Grazia Equity, Stephan Schambach and Ehssan Dariani among others) while Global Growth Capital has provided a senior debt facility. 2018 as a financial year marked a further milestone for the business, with Mister Spex maintaining strong top-line growth while also achieving profitability. This investment will enable the company to accelerate this strong momentum via further development of its retail store portfolio and acceleration of its international expansion plans.
The Berlin-based European market leader in the online optician sector acquired, back in 2012, a majority stake in Swedish market leader Lensstore. We have now jointly decided, after four years of successful cooperation, to go for a uniform corporate identity under the umbrella of the “Mister Spex” brand. The thinking behind this has stemmed, along with other factors, from the idea that the latest price-to-performance standards applying to glasses should now be associated with a single, consistent brand identity present throughout Europe. Our Scandinavian business operation will continue to develop on this basis.
Europe’s leading online optician Mister Spex, which already supplies customers in Germany, Austria and Switzerland, will now be offering various offline services in cooperation with Dutch partner opticians.
This puts Mister Spex on course for further expansion in Europe. The launch of the online shop in the Netherlands means that the Berlin-based company is now cooperating with more than twenty local partner opticians, who offer additional free-of-charge services such as eyesight tests and fitting adjustments for Mister Spex customers. The €9.90 charged for eyesight testing is deducted in full from any subsequent order submitted via the Mister Spex online shop.
Europe’s number one online optician expands its multi-channel approach.
Mister Spex, Europe’s leading online optician, has opened its in-house operation at its first store in the Alexa shopping centre in Berlin, thus expanding its successful multi-channel concept with an additional sales channel. The company’s three executive directors, Dirk Graber, Mirko Caspar and Robert Motzek began the morning by giving their invited guests an insight into the future offline world of Mister Spex and by welcoming their first customers. Also on-site was Dr Christian Hanke, borough mayor of Berlin’s central Mitte district, who congratulated the online retailers on their decision to expand the successful business model to bricks and mortar retail trading. Dr Christian Hanke emphasised during his welcoming speech: “Mister Spex has been an innovative employer for the city since its inception in 2007. As borough mayor of Berlin’s central Mitte district, I am all the more pleased that the company is expanding its operations further in this location and opening its first store here in Alexa.”
Robert Motzek becomes managing director of Europe’s leading online optician.
Robert Motzek complements the management team at Mister Spex. As the third managing director, Motzek will from the first of October take on the lead of the Scandinavian business consisting of daughter companies Lensstore, Loveyewear and Lensit as well as continue to be responsible for extension of the partner optician network and the departments business intelligence and M&A. The 34-year-old has been part of the Mister Spex team with Dirk Graber and Mirko Caspar since 2013. He worked continuously on expanding the business into additional European markets such as recently the Netherlands and Switzerland.
On September 1st, the national champions from 33 European countries were nominated in the first phase of the European Business Awards 2015-16, and the Berlin-based e-commerce company will be representing Germany in the category “The RSM Entrepreneur of the Year Award”. In total, more than 32,000 companies entered in the contest of which 678 made it to the 2nd round. In Germany, 44 companies are represented as national champions.
As of today customers in the Netherlands and Flanders can reach Europe’s leading online optician at misterspex.nl.
The Berlin-based company Mister Spex further increases its international activities and strengthens its position as Europe’s leading online eyewear retailer. After expanding to Switzerland in March its e-commerce service is now also available in the Netherlands. At misterspex.nl customers can find – as on all Mister Spex websites – the most comprehensive range of directly available designer glasses and sunglasses in Europe. To provide high quality customer service in the Netherlands, a specialized team offers support via a free hotline in the local language. Mister Spex provides Flanders, the northern Dutch-speaking part of Belgium with the same service and product range as the Netherlands; all orders are directly delivered from Berlin.
Along with the software-provider Intershop, Europe’s leading online optician Mister Spex has been awarded for their successful shop relaunch in Great Britain.
Last night, Mister Spex was awarded with the ECMOD Direct Commerce Award 2015 in the category “Health & Beauty” during a ceremony in London. Mister Spex has been active in the UK with its online shop since 2010 and received the award for the successful migration from their former IT-infrastructure to the commerce platform “Intershop Commerce-Suite”. The collaboration with Intershop started in January 2014 and focussed on the complex transition to the new UK shop platform; this migration was successfully completed in September.
Mister Spex, Europe’s leading online eyewear retailer, is expanding into Switzerland. The new shop at misterspex.ch is now active on the Swiss market and offers customers the entire Mister Spex range of over 7,000 different designer glasses, sunglasses and contact lenses. The company’s own service team with qualified opticians is on hand to assist customers requiring individual advice. Mister Spex is already successful in Germany, Austria, France, Spain and Great Britain thanks to its websites in these countries, and has recently expanded its European business in Scandinavia by acquiring online shops Lensstore, Loveyewear and Lensit. The company’s launch in Switzerland is now another step in the expansion of its European operations.
In 2014 Mister Spex was once again able to grow further, increasing on a 47 million revenue in 2013 to 65 million euros this year. This represents an increase of 38 percent. In addition, the online glasses shop finished up last year for the first time in the black. For further European expansion Mister Spex has a total investment of 32 million euros. The money largely comes from the US investment bank Goldman Sachs, which invested earlier in the year at Mister Spex. A portion of these funds have now been used for expansion in Scandinavia: Norway’s contact lens online shop Lensit.no now belongs also to the Mister Spex group.
Europe’s leading online optician Mister Spex concludes its largest financing to date raising 40 Million USD in a round led by US investment bank Goldman Sachs with participation from existing investors including Scottish Equity Partners (SEP), XAnge and DN Capital. Funds will be used to support the Company’s domestic and international growth plans.
During the last year, the online eyewear shop Mister Spex has extended its leading position in the German and European online optics industry. The Berlin-based e-commerce company achieved revenues of 47 million Euro in 2013 in Europe (2012: 26 million Euro), meaning a growth of 80 percent compared to the previous year. The number of customers increased from 500,000 to more than one million across Europe. Mister Spex has also grown its network of local partner opticians in Germany to 400 (2012: 300). “In addition to the organic growth in our core German market, the purchase of the Swedish online eyewear shops Lensstore and Loveyewear in the middle of 2013 also contributed to the successful development of our business”, says Mister Spex founder and CEO Dirk Graber.
Mister Spex, Europe’s largest online retailer for branded eyewear, has appointed former Selfridges CEO Peter Williams as non-executive chairman of the board.
Germany’s largest online optician Mister Spex further develops its position as market leader in Europe by acquiring the eyewear online shops Lensstore and Loveyewear from Sweden. “With this step we demonstrate our leading position in Europe and accelerate our international expansion”, says Dirk Graber, founder and CEO of Mister Spex. “We merge the business activities of the three fastest growing online eyewear companies in Europe. As early as 2013 we will jointly generate revenues of 48 million Euro.”
Mister Spex, Germany’s largest online optician, has successfully closed an investment of 16 million Euro. New investor Scottish Equity Partners (SEP) led the financing round in the Berlin-based e-commerce company. Existing investors including XAnge and DN Capital also participated in the round.
