Market study 2021
To provide insights into the trends of digital disruption in the eyewear market, Mister Spex partnered with Dynata, the world’s largest first-party data platform for insights, activation and measurement, to carry out a comprehensive market study.
The study was conducted in Q1 of 2021 and focused on three main markets: Germany, the UK, and Sweden. 92% of the target group surveyed were between the age of 18 and 69 years and required visual aids. Of this group, 54% had previously considered purchasing spectacles online.
The focus areas of the market study were:
- Socio-demographics such as gender, age, income, etc.
- Purchasing behaviour and intentions of eyewear products such as purchase frequency, online affinity, purchase motivation, etc.
- Eyewear suppliers and their perceptions such as brand image, repurchase intentions, etc.
- Perceptions on products and services such as online eye tests and virtual glasses try-on.
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