Mister Spex closes 2013 with revenues of 47 million Euro and 1 million customers
- 30. Jan. 2014
During the last year, the online eyewear shop Mister Spex has extended its leading position in the German and European online optics industry. The Berlin-based e-commerce company achieved revenues of 47 million Euro in 2013 in Europe (2012: 26 million Euro), meaning a growth of 80 percent compared to the previous year. The number of customers increased from 500,000 to more than one million across Europe. Mister Spex has also grown its network of local partner opticians in Germany to 400 (2012: 300). “In addition to the organic growth in our core German market, the purchase of the Swedish online eyewear shops Lensstore and Loveyewear in the middle of 2013 also contributed to the successful development of our business”, says Mister Spex founder and CEO Dirk Graber.
It remains Mister Spex’s objective to continue strong growth in 2014 and to further strengthen its market leadership. To achieve these goals the company will focus on the further development of the prescription glasses market. Managing Director Mirko Caspar explains: “We still see the greatest potential within prescription glasses. It is the biggest market, and initial consumer reservations about purchasing glasses online are diminishing. We have the largest available assortment of branded eyewear and our local service through our partner opticians means we are well positioned for growth.”
Contact details for journalists:
Mister Spex Public Relations
About Mister Spex:
Founded in 2007, Mister Spex is a multi-award-winning company that has become the leading omnichannel optician in Europe. The company has been at the forefront of the industry’s transformational shift, growing from a pure online player into a successful omnichannel optician with more than 5 million customers, 10 online shops across Europe and several physical retail stores in Germany, Austria and Sweden. A digital native, technology and innovation have always been an integral part of the company’s evolution, from 2D to 3D digital frame fitting tools to intelligent browse functionalities. The focus of Mister Spex is to make eyewear purchase for customers an easy, transparent and fun shopping experience by combining a comprehensive and varied range of high-quality products with optician expertise and services through its customer service, own stores and an extensive network of partner opticians.
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