Mister Spex closes 2013 with revenues of 47 million Euro and 1 million customers

  • 30. Jan. 2014

During the last year, the online eyewear shop Mister Spex has extended its leading position in the German and European online optics industry. The Berlin-based e-commerce company achieved revenues of 47 million Euro in 2013 in Europe (2012: 26 million Euro), meaning a growth of 80 percent compared to the previous year. The number of customers increased from 500,000 to more than one million across Europe. Mister Spex has also grown its network of local partner opticians in Germany to 400 (2012: 300). “In addition to the organic growth in our core German market, the purchase of the Swedish online eyewear shops Lensstore and Loveyewear in the middle of 2013 also contributed to the successful development of our business”, says Mister Spex founder and CEO Dirk Graber.

It remains Mister Spex’s objective to continue strong growth in 2014 and to further strengthen its market leadership. To achieve these goals the company will focus on the further development of the prescription glasses market. Managing Director Mirko Caspar explains: “We still see the greatest potential within prescription glasses. It is the biggest market, and initial consumer reservations about purchasing glasses online are diminishing. We have the largest available assortment of branded eyewear and our local service through our partner opticians means we are well positioned for growth.”

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About Mister Spex:

Mister Spex was founded in 2007 and is today the leading omnichannel optician in Europe. The company has won numerous prestigious awards for its compelling business model and, from the very beginning, has been a key driver of the digital transformation that has fundamentally changed the optics industry. In just a few years, Mister Spex has developed from a pure online player to a successful omnichannel optician with over five million customers, 10 European online shops and numerous own stationary stores throughout Germany. As a digital native business, technology and innovation have always played a central role in the company’s development. This includes 2D and 3D vitual try-on and intelligent filter functions. Mister Spex’s goal is to establish the purchase of eyewear as a simple and transparent shopping experience that makes shopping a pleasure. To achieve this, the company offers a large, varied range of quality products, as well as comprehensive expertise and advice via its customer service, its own stores and its nationwide network of partner opticians.

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