Mister Spex increases sales in 2014 to 65 million euros and is in the black
- 09. Feb. 2015
In 2014 Mister Spex was once again able to grow further, increasing on a 47 million revenue in 2013 to 65 million euros this year. This represents an increase of 38 percent. In addition, the online glasses shop finished up last year for the first time in the black. For further European expansion Mister Spex has a total investment of 32 million euros. The money largely comes from the US investment bank Goldman Sachs, which invested earlier in the year at Mister Spex. A portion of these funds have now been used for expansion in Scandinavia: Norway’s contact lens online shop Lensit.no now belongs also to the Mister Spex group.
The Mister Spex Management Dirk Graber and Mirko Caspar (right) is still on the road to success.
Copyright: Mister Spex
“We are pleased that we continued our course for growth in 2014 and could expand our position as the European leader in online optics now with 1.5 million customers,” said Mister Spex-founder and CEO Dirk Graber. “By achieving the profitability and stabilization of our position in Scandinavia with the purchase of Lensit, we are prepared to expand in existing and new European markets.” By mid-2013 Mister Spex already had acquired the Swedish online eyewear stores Lensstore and Loveyewear. Together with the newly acquired contact lens distributor Lensit in Norway Mister Spex becomes the second largest online optician in Scandinavia. In 2015 Mister Spex aims, in addition to international expansion plans, to also develop the internal logistics of the company as well as the network of opticians with whom they work locally. Currently, the online eyewear shop is already working in Germany and Austria with 500 partners.
“Customers ofMister Spex receive the all-round service they need when buying a pair of glasses.” said Mirko Caspar, co-managing director of Mister Spex. “Firstly our partner opticians offer free eye tests and adjustments to glasses. Secondly there is the largest assortment of immediately available designer eyewear at fair prices in our shop. We are therefore well placed to continue to grow this year and see the online glasses purchasing in Europe effectively strengthen.“ For 2015 Mister Spex aims to achieve an average double-digit growth.
Contact details for journalists:
Mister Spex Public Relations
About Mister Spex:
Founded in 2007, Mister Spex is a multi-award-winning company that has become the leading omnichannel optician in Europe. The company has been at the forefront of the industry’s transformational shift, growing from a pure online player into a successful omnichannel optician with more than 5 million customers, 10 online shops across Europe and physical retail stores in Germany, Austria and Sweden. A digital native, technology and innovation have always been an integral part of the company’s evolution, from 2D to 3D digital frame fitting tools to intelligent browse functionalities. The focus of Mister Spex is to make eyewear purchase for customers an easy, transparent and fun shopping experience by combining a comprehensive and varied range of high-quality products with optician expertise and services through its customer service, own stores and an extensive network of partner opticians.
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