Mister Spex increases sales in 2014 to 65 million euros and is in the black
- 09. Feb. 2015
In 2014 Mister Spex was once again able to grow further, increasing on a 47 million revenue in 2013 to 65 million euros this year. This represents an increase of 38 percent. In addition, the online glasses shop finished up last year for the first time in the black. For further European expansion Mister Spex has a total investment of 32 million euros. The money largely comes from the US investment bank Goldman Sachs, which invested earlier in the year at Mister Spex. A portion of these funds have now been used for expansion in Scandinavia: Norway’s contact lens online shop Lensit.no now belongs also to the Mister Spex group.
The Mister Spex Management Dirk Graber and Mirko Caspar (right) is still on the road to success.
Copyright: Mister Spex
“We are pleased that we continued our course for growth in 2014 and could expand our position as the European leader in online optics now with 1.5 million customers,” said Mister Spex-founder and CEO Dirk Graber. “By achieving the profitability and stabilization of our position in Scandinavia with the purchase of Lensit, we are prepared to expand in existing and new European markets.” By mid-2013 Mister Spex already had acquired the Swedish online eyewear stores Lensstore and Loveyewear. Together with the newly acquired contact lens distributor Lensit in Norway Mister Spex becomes the second largest online optician in Scandinavia. In 2015 Mister Spex aims, in addition to international expansion plans, to also develop the internal logistics of the company as well as the network of opticians with whom they work locally. Currently, the online eyewear shop is already working in Germany and Austria with 500 partners.
“Customers ofMister Spex receive the all-round service they need when buying a pair of glasses.” said Mirko Caspar, co-managing director of Mister Spex. “Firstly our partner opticians offer free eye tests and adjustments to glasses. Secondly there is the largest assortment of immediately available designer eyewear at fair prices in our shop. We are therefore well placed to continue to grow this year and see the online glasses purchasing in Europe effectively strengthen.“ For 2015 Mister Spex aims to achieve an average double-digit growth.
Contact details for journalists:
Mister Spex Public Relations
About Mister Spex:
Mister Spex was founded in 2007 and is today the leading omnichannel optician in Europe. The company has won numerous prestigious awards for its compelling business model and, from the very beginning, has been a key driver of the digital transformation that has fundamentally changed the optics industry. In just a few years, Mister Spex has developed from a pure online player to a successful omnichannel optician with over five million customers, 10 European online shops and numerous own stationary stores throughout Germany. As a digital native business, technology and innovation have always played a central role in the company’s development. This includes 2D and 3D vitual try-on and intelligent filter functions. Mister Spex’s goal is to establish the purchase of eyewear as a simple and transparent shopping experience that makes shopping a pleasure. To achieve this, the company offers a large, varied range of quality products, as well as comprehensive expertise and advice via its customer service, its own stores and its nationwide network of partner opticians.
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