Mister Spex increases sales in 2014 to 65 million euros and is in the black
- 09. Feb. 2015
In 2014 Mister Spex was once again able to grow further, increasing on a 47 million revenue in 2013 to 65 million euros this year. This represents an increase of 38 percent. In addition, the online glasses shop finished up last year for the first time in the black. For further European expansion Mister Spex has a total investment of 32 million euros. The money largely comes from the US investment bank Goldman Sachs, which invested earlier in the year at Mister Spex. A portion of these funds have now been used for expansion in Scandinavia: Norway’s contact lens online shop Lensit.no now belongs also to the Mister Spex group.
The Mister Spex Management Dirk Graber and Mirko Caspar (right) is still on the road to success.
Copyright: Mister Spex
“We are pleased that we continued our course for growth in 2014 and could expand our position as the European leader in online optics now with 1.5 million customers,” said Mister Spex-founder and CEO Dirk Graber. “By achieving the profitability and stabilization of our position in Scandinavia with the purchase of Lensit, we are prepared to expand in existing and new European markets.” By mid-2013 Mister Spex already had acquired the Swedish online eyewear stores Lensstore and Loveyewear. Together with the newly acquired contact lens distributor Lensit in Norway Mister Spex becomes the second largest online optician in Scandinavia. In 2015 Mister Spex aims, in addition to international expansion plans, to also develop the internal logistics of the company as well as the network of opticians with whom they work locally. Currently, the online eyewear shop is already working in Germany and Austria with 500 partners.
“Customers ofMister Spex receive the all-round service they need when buying a pair of glasses.” said Mirko Caspar, co-managing director of Mister Spex. “Firstly our partner opticians offer free eye tests and adjustments to glasses. Secondly there is the largest assortment of immediately available designer eyewear at fair prices in our shop. We are therefore well placed to continue to grow this year and see the online glasses purchasing in Europe effectively strengthen.“ For 2015 Mister Spex aims to achieve an average double-digit growth.
Contact details for journalists:
Mister Spex Public Relations
About Mister Spex:
Mister Spex GmbH is Europe’s leading online optician. Through its website, the Berlin-based company offers, alongside contact lenses, the most comprehensive range of directly available designer glasses and sunglasses in Europe, all at attractive prices. In addition to transparent pricing and cost savings for complete prescription glasses, customers benefit from free services such as eye tests and glasses adjustments, as Mister Spex already works in partnership with more than 500 local opticians in Germany, Austria, Switzerland, the Netherlands and Sweden. The Mister Spex service team is made up of qualified opticians providing customer advice by telephone or e-mail. The company has its own optician’s workshop in Berlin, where the final production and quality control of the glasses takes place. The good quality of the glasses was confirmed in December 2014 by the German consumer research and advice foundation Stiftung Warentest, which named Mister Spex one of the best tested opticians (test 1/2015, p. 86 ff.).
Mister Spex is celebrating its tenth anniversary in 2018. Throughout Europe the company counts more than 3 million customers. Mister Spex currently employs over 450 staff and has been an apprenticeship company since 2015. The company operates its own websites in Germany, France, Spain, Austria, Switzerland, the Netherlands and Great Britain and took over the Swedish online eyewear shop Lensstore, which now operates as Mister Spex in Norway, Finland and Sweden, as well as the Norwegian contact lens retailer Lensit in January 2015. In February 2016 Mister Spex opened its first store in Berlin and was honored with the Red Dot Award for its innovative store concept in the same year. By now there are in total eleven Mister Spex stores. Besides the first one in the German capital, there are additional ones in Berlin, Oberhausen, Bremen, Bochum, Dortmund, Main Taunus shopping center near Frankfurt, Erfurt, Essen, Münster and Frankfurt. In 2017 Mister Spex also received the iF Design Award and the POPAI D-A-CH Award for its store design.
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