Mister Spex starts successful partner programme with local opticians in the Netherlands

  • 31. May. 2016

Europe’s  leading  online  optician Mister Spex, which  already  supplies  customers  in  Germany, Austria and Switzerland, will now be offering various offline services in cooperation with Dutch partner opticians.

This puts Mister Spex on course for further expansion in Europe. The launch of the online shop in the Netherlands means that the Berlin-based company is now cooperating with more than twenty local partner opticians, who offer additional free-of-charge services such as eyesight tests and fitting adjustments for Mister Spex customers. The €9.90 charged for eyesight testing is deducted in full from any subsequent order submitted via the Mister Spex online shop.

When choosing a suitable pair of glasses, customers can initially ask for up to four models to be shipped to their home address free of charge.  A  filter function and virtual try-on service are provided to help them make the right selection. Customers buying bifocal/progressive-lens glasses in particular are recommended to take the trial frames to a partner optician. Customers can use the Mister Spex  website  to  find their nearest partner optician, request eyesight test vouchers and directly arrange an appointment. The results of the corresponding eye test are then returned, along with the tried-on frames, to Mister Spex for the prescription lenses to be fitted in the company’s optical workshop in Berlin. The customer of each finished pair of glasses then receives a voucher entitling him or her to a free fitting by a partner optician.

The launch of the partner optician programme in the Netherlands is a consequence of the multichannel expansion strategy of the Berlin-based online optical specialist.

“Customers simply want great glasses with a price-to-performance ratio to match, with local service when they need it. And that is exactly what we intend to offer them, including –  as of now –  in the Netherlands”, explains Mirko Caspar, CEO of Mister Spex.

The over-arching reason for shop-based opticians to join the partner network is clear:

“Anyone who prefers to get their glasses from Mister Spex and therefore requires an eye test or  subsequent fitting is an extra customer who would otherwise have been unlikely to visit his or her local optician. The opticians concerned can therefore take advantage of less-busy periods and make more efficient use of the their shop floorspace to generate additional revenue”, says Markus Stammberger, General Manager of Brillen Mosqua of Ludwigsburg in Germany, a satisfied, longterm partner optician of Mister Spex.

The partner programme, which was initially launched in Germany in 2011, has now been successfully expanded to include Austria (2014) and Switzerland (2015). This expansion into the Netherlands marks the next step in the continuous growth of the network, as part of the comprehensive,
international multichannel approach of Mister Spex.

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About Mister Spex:

Mister Spex GmbH is Europe’s leading omnichannel optician. Throughout Europe the Berlin-based company has more than 3 and a half million customers and operates own online shops in Germany, Austria, Switzerland, France, Spain, Great Britain, Finland, Norway, Sweden and the Netherlands. Alongside contact lenses, Mister Spex offers a comprehensive range of directly available glasses and sunglasses, all at attractive prices. Customers can choose from designer frames as well as independent brands and popular private label models. One aspect that makes Mister Spex unique is that high-quality lenses (refraction index 1.5) with UV filter and anti-reflective, scratch-resistant coating are already included in the price of glasses.

In addition to transparent pricing and cost savings for complete prescription glasses, customers benefit from free services such as eye tests and glasses adjustments at one of the Mister Spex stores or partner opticians. By now Mister Spex operates multiple own stores throughout Germany. In February 2016 Mister Spex opened its first store in Berlin and was honored with the Red Dot Award for its innovative store concept in the same year. In 2017 the company also received the iF Design Award and the POPAI D-A-CH Award for its store design. Furthermore, Mister Spex works in partnership with more than 500 local opticians in Germany, Austria, Switzerland, the Netherlands and Sweden. The Mister Spex service team is made up of qualified opticians providing customer advice by telephone or e-mail. The company has its own edging and mounting lab in Berlin, where the final production and quality control of the glasses take place. Mister Spex has been an apprenticeship company for various professions since 2015 and started training optician apprentices in 2016.

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