Mister Spex starts successful partner programme with local opticians in the Netherlands
- 31. May. 2016
Europe’s leading online optician Mister Spex, which already supplies customers in Germany, Austria and Switzerland, will now be offering various offline services in cooperation with Dutch partner opticians.
This puts Mister Spex on course for further expansion in Europe. The launch of the online shop in the Netherlands means that the Berlin-based company is now cooperating with more than twenty local partner opticians, who offer additional free-of-charge services such as eyesight tests and fitting adjustments for Mister Spex customers. The €9.90 charged for eyesight testing is deducted in full from any subsequent order submitted via the Mister Spex online shop.
When choosing a suitable pair of glasses, customers can initially ask for up to four models to be shipped to their home address free of charge. A filter function and virtual try-on service are provided to help them make the right selection. Customers buying bifocal/progressive-lens glasses in particular are recommended to take the trial frames to a partner optician. Customers can use the Mister Spex website to find their nearest partner optician, request eyesight test vouchers and directly arrange an appointment. The results of the corresponding eye test are then returned, along with the tried-on frames, to Mister Spex for the prescription lenses to be fitted in the company’s optical workshop in Berlin. The customer of each finished pair of glasses then receives a voucher entitling him or her to a free fitting by a partner optician.
The launch of the partner optician programme in the Netherlands is a consequence of the multichannel expansion strategy of the Berlin-based online optical specialist.
“Customers simply want great glasses with a price-to-performance ratio to match, with local service when they need it. And that is exactly what we intend to offer them, including – as of now – in the Netherlands”, explains Mirko Caspar, CEO of Mister Spex.
The over-arching reason for shop-based opticians to join the partner network is clear:
“Anyone who prefers to get their glasses from Mister Spex and therefore requires an eye test or subsequent fitting is an extra customer who would otherwise have been unlikely to visit his or her local optician. The opticians concerned can therefore take advantage of less-busy periods and make more efficient use of the their shop floorspace to generate additional revenue”, says Markus Stammberger, General Manager of Brillen Mosqua of Ludwigsburg in Germany, a satisfied, longterm partner optician of Mister Spex.
The partner programme, which was initially launched in Germany in 2011, has now been successfully expanded to include Austria (2014) and Switzerland (2015). This expansion into the Netherlands marks the next step in the continuous growth of the network, as part of the comprehensive,
international multichannel approach of Mister Spex.
Contact details for journalists:
Mister Spex Public Relations
About Mister Spex:
Mister Spex GmbH is Europe’s leading online optician. Through its website, the Berlin-based company offers, alongside contact lenses, the most comprehensive range of directly available designer glasses and sunglasses in Europe, all at attractive prices. In addition to transparent pricing and cost savings for complete prescription glasses, customers benefit from free services such as eye tests and glasses adjustments, as Mister Spex already works in partnership with more than 500 local opticians in Germany, Austria, Switzerland, the Netherlands and Sweden. The Mister Spex service team is made up of qualified opticians providing customer advice by telephone or e-mail. The company has its own edging and mounting lab in Berlin, where the final production and quality control of the glasses takes place. The good quality of the glasses was confirmed in December 2014 by the German consumer research and advice foundation Stiftung Warentest, which named Mister Spex one of the best tested opticians (test 1/2015, p. 86 ff.).
Mister Spex is celebrating its tenth anniversary in 2018. Throughout Europe the company counts more than 3 million customers. Mister Spex currently employs over 450 staff and has been an apprenticeship company since 2015. The company operates its own websites in Germany, France, Spain, Austria, Switzerland, the Netherlands and Great Britain and took over the Swedish online eyewear shop Lensstore, which now operates as Mister Spex in Norway, Finland and Sweden, as well as the Norwegian contact lens retailer Lensit in January 2015. In February 2016 Mister Spex opened its first store in Berlin and was honored with the Red Dot Award for its innovative store concept in the same year. By now there are in total 14 Mister Spex stores. Besides the first one in the German capital, there are additional ones in Berlin, Oberhausen, Bremen, Bochum, Dortmund, Main Taunus shopping center near Frankfurt, Erfurt, Essen, Münster, Frankfurt, Hamburg, Cologne and Hannover. In 2017 Mister Spex also received the iF Design Award and the POPAI D-A-CH Award for its store design.
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