{"id":2874,"date":"2015-09-21T21:09:38","date_gmt":"2015-09-21T19:09:38","guid":{"rendered":"https:\/\/corporate.misterspex.com\/en\/home-page\/who-we-are\/meilensteine\/"},"modified":"2025-11-11T11:58:38","modified_gmt":"2025-11-11T10:58:38","slug":"milestones","status":"publish","type":"page","link":"https:\/\/corporate.misterspex.com\/en\/company\/milestones\/","title":{"rendered":"Milestones"},"content":{"rendered":"<h2><strong>Mister Spex: a Success Story<\/strong><\/h2>\n<p>Around 40 million Germans need help seeing. Many people like to wear eyeglasses nowadays, unlike in the past, where they were often seen as a necessary evil rather than a fashion accessory. The less-than-welcoming attitudes of the past were also due to the high and extremely non-transparent prices charged for frames and lenses as well as a shopping experience that was often more clinical than emotionally appealing.<\/p>\n<p>As the digital revolution began gathering steam, Dirk Graber asked himself whether and how customers could benefit from the emerging internet experience. His vision: to bring the advantages of e-commerce, i.e. a larger, immediately available range of looks and transparent price models, into optical retail and thus establish a new way of buying eyewear.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Mister Spex: a Success Story Around 40 million Germans need help seeing. Many people like to wear eyeglasses nowadays, unlike in the past, where they were often seen as a necessary evil rather than a fashion accessory. The less-than-welcoming attitudes of the past were also due to the high and extremely non-transparent prices charged for [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":26172,"parent":44,"menu_order":34,"comment_status":"closed","ping_status":"closed","template":"page-erfolgsgeschichte.php","meta":{"_acf_changed":false,"footnotes":""},"class_list":["post-2874","page","type-page","status-publish","has-post-thumbnail","hentry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Milestones - Mister Spex Corporate Website<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/corporate.misterspex.com\/en\/company\/milestones\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Milestones - Mister Spex Corporate Website\" \/>\n<meta property=\"og:description\" content=\"Mister Spex: a Success Story Around 40 million Germans need help seeing. 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