Marketing expert Davide Croci joins Mister Spex as new CMO
- 03. Apr. 2023
Mister Spex, the leading European omnichannel optician, announced today that Davide Croci will be joining the team as the new Chief Marketing Officer, starting on April 1st. He comes with over 15 years of experience in marketing and sales leadership, having previously served as the VP of Marketing, Sales and Commercial Development at FlixBus. During his tenure, he oversaw the successful growth of FlixBus across more than 30 markets, steering demand for all group’s verticals and brands including the rail carrier FlixTrain and the historic US coach brand Greyhound.
“We are thrilled to have Davide on board with us at Mister Spex,” said Mirko Caspar, Co-CEO of Mister Spex. “His track record as asuccessful marketing strategist and his experience in scaling and leading high performance teams make him a perfect fit for the role. We are looking forward to growing and innovating in the eyewear industry with Davide on our team.” In his new role, Davide Croci will report directly to Mirko Caspar and will guide the marketing team through the next chapters of profitable growth in Europe. He will be responsible for the areas Acquisition Marketing, Brand & Retail Marketing, CRM, International and Category Management.
“I am excited to join the talented team at Mister Spex and help shape the future of the company,” said Davide Croci. “Mister Spex has already established itself as a leader in the online eyewear retail industry, and I look forward to working with the team to take it to the next level.”
Davide Croci’s leadership experience and expertise in scaling businesses will be crucial in driving Mister Spex’s growth and innovation as they continue to lead the omnichannel eyewear industry in Europe.
Contact details for journalists:
Mister Spex Corporate Communication
press@misterspex.de
About Mister Spex:
Mister Spex is one of Germany’s leading optical retailers, distinguished by its seamless integration of online and offline presence, innovative technologies, a comprehensive product range, and exceptional customer service. Since its founding in 2007, Mister Spex has evolved from a pure online player to a successful omnichannel optician with more than 8 million customers and 10 online shops across Europe, as well as brick-and-mortar retail stores. Mister Spex employs over 120 highly qualified opticians who ensure top-notch optical services in their stores. As a digital native, technology and innovation have always been central to the company’s development. Utilizing advanced technologies such as digital 2D-to-3D tools for frame adjustment and intelligent browsing functionalities, Mister Spex sets new standards in the optics industry, offering extraordinary value to its customers. Mister Spex focuses on making the eyewear purchasing experience unique, simple, transparent, and enjoyable, combining a wide and diverse range of high-quality products with extensive optical expertise and advice through customer service, its own stores, and an extensive network of partner opticians.
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