Pontus Lindbom is the new Managing Director of Mister Spex in Sweden, Norway and Finland
- 19. Oct. 2021
As of 1 October 2021, Pontus Lindbom will be the new Managing Director of Nordic Eyewear AB in Stockholm, a Scandinavian subsidiary of Mister Spex SE that is active in the Swedish, Norwegian and Finnish markets. In addition to his position as Managing Director, Pontus Lindbom will also be taking on the management of the retail area in the three countries and will be responsible for the store P&L there. He will be reporting to Carsten Hennig, Vice President, International, at Mister Spex.
Pontus Lindbom has many years of international experience to look back on thanks to leadership positions at customer-oriented multi-channel brands. After working for IKEA for ten years in Sweden, Japan, and, finally, as Executive Vice President, in Germany, he most recently worked as the Executive Director for Europe for Daniel Wellington AB.
“I’m really looking forward to my new challenge, continuing to drive Mister Spex’s success in the Nordic countries,” says Pontus Lindbom. “When the first two stores opened in Sweden in April, we brought the successful omni-channel model from Germany to Scandinavia. I am sure the combination of online and offline offers will be the future of ophthalmic optics, and I look forward to continuing to convince the industry and potential customers of Mister Spex and its services.”
Dr Mirko Caspar, CEO of Mister Spex, adds: “With Pontus Lindbom, we have managed to win over an expert who is an excellent match for us not only because of his professional experience, but also because of his passion for customer-oriented omni-channel consumer brands. Sweden, Norway and Finland are very attractive markets for Mister Spex – markets in which we are growing rapidly and where we also see a lot of potential. We are all the more pleased that Pontus Lindbom will be making our brand and our range even more well known locally.”
In his position, Pontus Lindbom succeeds Andreas Eriksson, who will be taking on new responsibilities at the start of 2022.
Contact details for journalists:
Mister Spex Corporate Communication
press@misterspex.de
About Mister Spex:
Mister Spex is one of Germany’s leading optical retailers, distinguished by its seamless integration of online and offline presence, innovative technologies, a comprehensive product range, and exceptional customer service. Since its founding in 2007, Mister Spex has evolved from a pure online player to a successful omnichannel optician with more than 8 million customers and 10 online shops across Europe, as well as brick-and-mortar retail stores. Mister Spex employs over 120 highly qualified opticians who ensure top-notch optical services in their stores. As a digital native, technology and innovation have always been central to the company’s development. Utilizing advanced technologies such as digital 2D-to-3D tools for frame adjustment and intelligent browsing functionalities, Mister Spex sets new standards in the optics industry, offering extraordinary value to its customers. Mister Spex focuses on making the eyewear purchasing experience unique, simple, transparent, and enjoyable, combining a wide and diverse range of high-quality products with extensive optical expertise and advice through customer service, its own stores, and an extensive network of partner opticians.
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