Leading European online optician Mister Spex appoints retail expert Peter Williams as chairman of board

  • 02. Dec. 2013

Mister Spex, Europe’s largest online retailer for branded eyewear, has appointed former Selfridges CEO Peter Williams as non-executive chairman of the board.

Peter Williams - Beiratsvorsitzender Mister Spex_Web

Williams has significant experience as board member and chairman and currently also holds non-executive roles at fashion online retailer Asos, gaming company Sportech and cinema chain Cineworld. He has spent over 30 years in a variety of both executive and non-executive positions in consumer-facing businesses spanning retail, leisure, media and consumer products. In his executive career he worked at Selfridges as CFO and CEO during its renaissance to become one of the world’s leading department stores. “Peter Williams brings in a lot of retail expertise as well as fashion and e-commerce knowledge from leading online businesses like Asos”, says Mister Spex CEO Dirk Graber. “With his profile Peter perfectly completes our board. Together we strive for our vision of becoming Europe’s favorite way and place to buy eyewear”, adds Managing Director Mirko Caspar.

Peter Williams comments: “Having played a part in the successful development of Asos I was looking for a new challenge to contribute to an innovative online business. It is Mister Spex’s clear ambition to be the number one online eyewear retailer in Europe and I can help the company to strengthen its position as a market leader.”

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Mister Spex Public Relations

About Mister Spex:

Mister Spex was founded in 2007 and is today the leading omnichannel optician in Europe. The company has won numerous prestigious awards for its compelling business model and, from the very beginning, has been a key driver of the digital transformation that has fundamentally changed the optics industry. In just a few years, Mister Spex has developed from a pure online player to a successful omnichannel optician with over five million customers, 10 European online shops and numerous own stationary stores throughout Germany. As a digital native business, technology and innovation have always played a central role in the company’s development. This includes 2D and 3D vitual try-on and intelligent filter functions. Mister Spex’s goal is to establish the purchase of eyewear as a simple and transparent shopping experience that makes shopping a pleasure. To achieve this, the company offers a large, varied range of quality products, as well as comprehensive expertise and advice via its customer service, its own stores and its nationwide network of partner opticians.

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