Leading European online optician Mister Spex appoints retail expert Peter Williams as chairman of board

  • 02. Dec. 2013

Mister Spex, Europe’s largest online retailer for branded eyewear, has appointed former Selfridges CEO Peter Williams as non-executive chairman of the board.

Peter Williams - Beiratsvorsitzender Mister Spex_Web

Williams has significant experience as board member and chairman and currently also holds non-executive roles at fashion online retailer Asos, gaming company Sportech and cinema chain Cineworld. He has spent over 30 years in a variety of both executive and non-executive positions in consumer-facing businesses spanning retail, leisure, media and consumer products. In his executive career he worked at Selfridges as CFO and CEO during its renaissance to become one of the world’s leading department stores. “Peter Williams brings in a lot of retail expertise as well as fashion and e-commerce knowledge from leading online businesses like Asos”, says Mister Spex CEO Dirk Graber. “With his profile Peter perfectly completes our board. Together we strive for our vision of becoming Europe’s favorite way and place to buy eyewear”, adds Managing Director Mirko Caspar.

Peter Williams comments: “Having played a part in the successful development of Asos I was looking for a new challenge to contribute to an innovative online business. It is Mister Spex’s clear ambition to be the number one online eyewear retailer in Europe and I can help the company to strengthen its position as a market leader.”

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Contact details for journalists:

Mister Spex Public Relations


About Mister Spex:

Mister Spex GmbH is Europe’s leading online optician. Through its website, the Berlin-based company offers, alongside contact lenses, the most comprehensive range of directly available designer glasses and sunglasses in Europe, all at attractive prices. In addition to transparent pricing and cost savings for complete prescription glasses, customers benefit from free services such as eye tests and glasses adjustments, as Mister Spex already works in partnership with more than 500 local opticians in Germany, Austria, Switzerland, the Netherlands and Sweden. The Mister Spex service team is made up of qualified opticians providing customer advice by telephone or e-mail. The company has its own edging and mounting lab in Berlin, where the final production and quality control of the glasses takes place. The good quality of the glasses was confirmed in December 2014 by the German consumer research and advice foundation Stiftung Warentest, which named Mister Spex one of the best tested opticians (test 1/2015, p. 86 ff.).

Mister Spex is celebrating its tenth anniversary in 2018. Throughout Europe the company counts more than 3 million customers. Mister Spex currently employs over 450 staff and has been an apprenticeship company since 2015. The company operates its own websites in Germany, France, Spain, Austria, Switzerland, the Netherlands and Great Britain and took over the Swedish online eyewear shop Lensstore, which now operates as Mister Spex in Norway, Finland and Sweden, as well as the Norwegian contact lens retailer Lensit in January 2015. In February 2016 Mister Spex opened its first store in Berlin and was honored with the Red Dot Award for its innovative store concept in the same year. By now there are in total 19 Mister Spex stores. In 2017 Mister Spex also received the iF Design Award and the POPAI D-A-CH Award for its store design.

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