Leading German online optician Mister Spex acquires Swedish online shops Lensstore and Loveyewear to strengthen leading market position in Europe

  • 17. Jul. 2013

Germany’s largest online optician Mister Spex further develops its position as market leader in Europe by acquiring the eyewear online shops Lensstore and Loveyewear from Sweden. “With this step we demonstrate our leading position in Europe and accelerate our international expansion”, says Dirk Graber, founder and CEO of Mister Spex. “We merge the business activities of the three fastest growing online eyewear companies in Europe. As early as 2013 we will jointly generate revenues of 48 million Euro.”

Lensstore sells contact lenses with a geographic focus on Sweden, Norway and Finland. Loveyewear offers premium brand prescription glasses and sunglasses in Sweden. The current management team led by Fredrik Malm and Patrik Hamilton as well as all employees will remain with the company. Mister Spex Managing Director Mirko Caspar states: “With Lensstore and Loveyewear we have found the best partners for Mister Spex in the Nordics. We were convinced by their strong customer focus, the resulting high growth rates and the excellent management team. We share a passion for digitizing the eyewear industry and will combine Mister Spex’s expertise in the sale of prescription glasses and sunglasses with the excellent market position of Lensstore and Loveyewear in contact lenses and premium eyewear in the Nordics.”

Lensstore’s and Loveyewear’s founder Fredrik Malm adds: “The cooperation with Mister Spex is ideal for us in order to continue our successful development in Sweden and beyond. It allows us to offer our customers the complete range of optical products online and to accelerate the growth of our business.”

According to Mirko Caspar the eyewear market in the Nordic countries is especially attractive. “The share of the population wearing contact lenses in the Nordics is four times higher than in Germany. In addition, Scandinavians are much attuned to the Internet and online-shopping. This provides an ideal foundation for our international strategy, meaning that Mister Spex will be present in the most relevant e-commerce markets in Europe.”

The acquisition was financed by the existing venture capital investors of Mister Spex.

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About Mister Spex:

Mister Spex was founded in 2007 and is today the leading omnichannel optician in Europe. The company has won numerous prestigious awards for its compelling business model and, from the very beginning, has been a key driver of the digital transformation that has fundamentally changed the optics industry. In just a few years, Mister Spex has developed from a pure online player to a successful omnichannel optician with over three and a half million customers, 10 European online shops and numerous own stationary stores throughout Germany. As a digital native business, technology and innovation have always played a central role in the company’s development. This includes 2D and 3D vitual try-on and intelligent filter functions. Mister Spex’s goal is to establish the purchase of eyewear as a simple and transparent shopping experience that makes shopping a pleasure. To achieve this, the company offers a large, varied range of quality products, as well as comprehensive expertise and advice via its customer service, its own stores and its nationwide network of partner opticians.

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