Leading German online optician Mister Spex secures 16 million Euro investment to support international growth

  • 14. May. 2013

Mister Spex, Germany’s largest online optician, has successfully closed an investment of 16 million Euro. New investor Scottish Equity Partners (SEP) led the financing round in the Berlin-based e-commerce company. Existing investors including XAnge and DN Capital also participated in the round.

Mister Spex will use the new capital to increase its partnerships with independent opticians and to support international expansion. Dirk Graber, founder and CEO of Mister Spex, says: “We will use this funding to concentrate on the acceleration of our already successful multi-channel programme with local opticians in Germany. We plan to grow the service network for our customers from our current base of 300 to a target of 400 to 500 partner opticians in the medium term. Additionally we plan to develop our international online shops for France, Spain and Sweden. Our new investor has international e-commerce expertise and this funding round will enable us to expand upon our position as the largest online optician in Germany.”

Jochen Klüppel of Mister Spex’s first venture capital investor Grazia Equity says: “Mister Spex has already succeeded in becoming market leader in one of the most exciting e-commerce markets in Europe. The company has a strong management team and has achieved sales growth of more than 50 percent in the last year. We believe this founding round will enable Mister Spex to take a significant share of the 20 billion Euro European eyewear market.”

Since its formation in December 2007, Mister Spex has grown rapidly and achieved turnover of 26 million Euro in 2012. The company has more than 500,000 customers purchasing from an extensive range of more than 5.000 models of high quality fashion and well-known brand prescription glasses, sunglasses and sports glasses as well as contact lenses. Mirko Caspar, Co-Managing Director at Mister Spex, continues: “With our huge product portfolio, excellent quality and attractive prices we have been able to establish Mister Spex as the primary online retailer in the German eyewear market within a short period of time. Our aim is now to replicate that model within Europe.”

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About Mister Spex:

Mister Spex GmbH is Europe’s leading omnichannel optician. Throughout Europe the Berlin-based company has more than 3 and a half million customers and operates own online shops in Germany, Austria, Switzerland, France, Spain, Great Britain, Finland, Norway, Sweden and the Netherlands. Alongside contact lenses, Mister Spex offers a comprehensive range of directly available glasses and sunglasses, all at attractive prices. Customers can choose from designer frames as well as independent brands and popular private label models. One aspect that makes Mister Spex unique is that high-quality lenses (refraction index 1.5) with UV filter and anti-reflective, scratch-resistant coating are already included in the price of glasses.

In addition to transparent pricing and cost savings for complete prescription glasses, customers benefit from free services such as eye tests and glasses adjustments at one of the Mister Spex stores or partner opticians. By now Mister Spex operates multiple own stores throughout Germany. In February 2016 Mister Spex opened its first store in Berlin and was honored with the Red Dot Award for its innovative store concept in the same year. In 2017 the company also received the iF Design Award and the POPAI D-A-CH Award for its store design. Furthermore, Mister Spex works in partnership with more than 500 local opticians in Germany, Austria, Switzerland, the Netherlands and Sweden. The Mister Spex service team is made up of qualified opticians providing customer advice by telephone or e-mail. The company has its own edging and mounting lab in Berlin, where the final production and quality control of the glasses take place. Mister Spex has been an apprenticeship company for various professions since 2015 and started training optician apprentices in 2016.

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