Mister Spex Black Friday Campaign 2024: Over 30% Like-For-Like Sales Growth in German Stores
- 09. Dec. 2024
Mister Spex, Europe’s leading omnichannel optician, achieved strong results during its Black Friday 2024 campaign, with like-for-like sales in its German stores growing by over 30% compared to the Black Friday Campaign period in 2023. This strong performance was driven by increased foot traffic and precisely targeted marketing efforts, underscoring the importance of the company’s brick-and-mortar network within its omnichannel strategy.
The campaign period generated net revenue of approximately € 10 million. Prescription glasses emerged as a key driver, with sales increasing by 7%, led by an 11% rise in Mister Spex’s own-brand products.
The company also conducted over 7,500 eye exams during the campaign period, an 11% increase compared to 2023, highlighting the growing demand for comprehensive vision care services. The best-selling product on Black Friday was the Cherry Blossom model from the collaboration between Box of Sweets and Mister Spex. This successful partnership highlights how Mister Spex leverages collaborations and curated offerings to generate strong customer demand.
Operational efficiency played a critical role in the campaign’s success. Mister Spex processed over 110,000 orders while reducing delivery times by approximately 1.5 days, demonstrating the company’s focus on meeting customer expectations through optimized logistics and inventory management.
Stephan Schulz-Gohritz, Chairman of the Management Board, emphasizes: “Black Friday is one of the most important periods for the retail industry. Our strong campaign results this year demonstrate that our transformation and restructuring program, SpexFocus, is steering the company in the right direction and laying important foundations for the future. My heartfelt thanks go to our employees, whose dedication and commitment made this success possible.”
Francesco Liut, Chief Commercial Officer at Mister Spex, stated: “This year’s Black Friday campaign highlights the strength of our omnichannel strategy and the significant growth potential of our stores in Germany. These results reflect the successful execution of our initiatives and underline our ability to deliver value to our customers across all channels.”
Contact details for journalists:
Mister Spex Corporate Communication
press@misterspex.de
About Mister Spex:
Mister Spex is one of Germany’s leading optical retailers, distinguished by its seamless integration of online and offline presence, innovative technologies, a comprehensive product range, and exceptional customer service. Since its founding in 2007, Mister Spex has evolved from a pure online player into a successful omnichannel optician, serving over 8 million customers and four online shops across Europe as well as 65 own retail stores in Germany. Mister Spex employs over 120 highly qualified opticians who ensure top-notch optical services in their stores. As a digital native, technology and innovation have always been central to the company’s development. Utilizing advanced technologies such as digital 2D-to-3D tools for frame adjustment and intelligent browsing functionalities, Mister Spex sets new standards in the optics industry, offering extraordinary value to its customers. Mister Spex focuses on making the eyewear purchasing experience unique, simple, transparent, and enjoyable, combining a wide and diverse range of high-quality products with extensive optical expertise and advice through customer service, its own stores, and an extensive network of partner opticians.
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