Mister Spex Black Friday Campaign 2025: Over 16% Sales Growth in German Stores
- 09. Dec. 2025
Mister Spex, one of Germany’s leading optical retailers, delivered a solid performance during its Black Friday 2025 campaign period. Store revenue increased by 16% compared to the Black Friday campaign period in 2024, underscoring the continued importance of the company’s store business within its omnichannel model. The Mister Spex online website registered more than 1.2 million visits during the campaign period, reflecting the strong traffic on its online platform and the reach generated by the comprehensive and precisely targeted marketing campaign. The campaign was executed across the full marketing funnel, including Performance Marketing (Paid Social, Native, Affiliate), CRM, onsite activities, retail touchpoints, and owned social media channels.
Store revenue increased by 16% year-on-year, driven by positive developments in both prescription glasses and sunglasses sales. In stores, prescription glasses grew by 14%, while sunglasses increased by over 20% year-on-year.
Demand for optical services remained high throughout the campaign. Mister Spex conducted around 20,000 eye exams and more than 500 eye health checks, underscoring the growing relevance of comprehensive services related to vision and eye health. During the Black Friday weekend alone, around 5,000 eye exams were conducted.
The “Mister Spex Switch” subscription model performed strongly during the Black Friday period, recording its highest number of new subscriptions since the service was launched in May 2025. New subscriptions increased by 63% compared to the equivalent pre-campaign period. “Mister Spex Switch” accounted for 13% of total store sales during the Black Friday campaign period.
Tobias Krauss, CEO of Mister Spex, says: “This year’s Black Friday campaign confirms the progress we are making in strengthening the fundamentals of our business. The strong sales performance in our stores, combined with sustained demand for optical services and the continued momentum of the subscription model Mister Spex Switch, shows that our strategic direction is working.”
Contact details for journalists:
Mister Spex Corporate Communication
press@misterspex.de
About Mister Spex:
Mister Spex is one of Germany’s leading optical retailers, distinguished by its seamless integration of online and offline presence, innovative technologies, a comprehensive product range, and exceptional customer service. Since its founding in 2007, Mister Spex has evolved from a pure online player into a successful omnichannel optician, serving over 8 million customers and four online shops across Europe as well as 65 own retail stores in Germany. Mister Spex employs over 120 highly qualified opticians who ensure top-notch optical services in their stores. As a digital native, technology and innovation have always been central to the company’s development. Utilizing advanced technologies such as digital 2D-to-3D tools for frame adjustment and intelligent browsing functionalities, Mister Spex sets new standards in the optics industry, offering extraordinary value to its customers. Mister Spex focuses on making the eyewear purchasing experience unique, simple, transparent, and enjoyable, combining a wide and diverse range of high-quality products with extensive optical expertise and advice through customer service, its own stores, and an extensive network of partner opticians.
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