Mister Spex launches online eyewear shop in the Netherlands and further increases its market share in Europe

  • 30. Jun. 2015

As of today customers in the Netherlands and Flanders can reach Europe’s leading online optician at misterspex.nl.

The Berlin-based company Mister Spex further increases its international activities and strengthens its position as Europe’s leading online eyewear retailer. After expanding to Switzerland in March its e-commerce service is now also available in the Netherlands. At misterspex.nl customers can find – as on all Mister Spex websites – the most comprehensive range of directly available designer glasses and sunglasses in Europe. To provide high quality customer service in the Netherlands, a specialized team offers support via a free hotline in the local language. Mister Spex provides Flanders, the northern Dutch-speaking part of Belgium with the same service and product range as the Netherlands; all orders are directly delivered from Berlin.

Mirko Caspar, co-managing director of Mister Spex, expects strong growth for the Netherlands: „The market structure of our neighboring country is comparable to the one in Germany. We therefore feel comfortable, that our extensive experience in Germany will help us succeed in the Netherlands.” A strong marketing campaign, which includes TV-commercials starts with the launch of the new website.

Shipping for all sunglasses, contact lenses and custom-made glasses is free of charge. Furthermore customers of Mister Spex in the Netherlands and Flanders can order up to four frames at the same time to try on at home. The assembly and quality control of the glasses takes place at the company’s own optician workshop in Berlin, where professional opticians and optometrists work at the highest industrial standards. Only advanced, modern equipment is used as well as frames from original brand manufacturers.

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About Mister Spex:

Mister Spex GmbH is Europe’s leading omnichannel optician. Throughout Europe the Berlin-based company has more than 3 and a half million customers and operates own online shops in Germany, Austria, Switzerland, France, Spain, Great Britain, Finland, Norway, Sweden and the Netherlands. Alongside contact lenses, Mister Spex offers a comprehensive range of directly available glasses and sunglasses, all at attractive prices. Customers can choose from designer frames as well as independent brands and popular private label models. One aspect that makes Mister Spex unique is that high-quality lenses (refraction index 1.5) with UV filter and anti-reflective, scratch-resistant coating are already included in the price of glasses.

In addition to transparent pricing and cost savings for complete prescription glasses, customers benefit from free services such as eye tests and glasses adjustments at one of the Mister Spex stores or partner opticians. By now Mister Spex operates multiple own stores throughout Germany. In February 2016 Mister Spex opened its first store in Berlin and was honored with the Red Dot Award for its innovative store concept in the same year. In 2017 the company also received the iF Design Award and the POPAI D-A-CH Award for its store design. Furthermore, Mister Spex works in partnership with more than 500 local opticians in Germany, Austria, Switzerland, the Netherlands and Sweden. The Mister Spex service team is made up of qualified opticians providing customer advice by telephone or e-mail. The company has its own edging and mounting lab in Berlin, where the final production and quality control of the glasses take place. Mister Spex has been an apprenticeship company for various professions since 2015 and started training optician apprentices in 2016.

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