Mister Spex once again outperforms the market and reports its financial results for 2022

  • 28. Mar. 2023

Mister Spex once again outperforms the market and reports its financial results for 2022

  • Despite the negative consumer sentiment and declining revenues in the optical market, Mister Spex reached net sales of € 210 million in 2022 (8% growth year-on-year)
  • Adjusted EBITDA margin at -4%, reached upper end of guidance range (-6% to -3%)
  • Seamless omnichannel model results in:
    • Growth in all product categories (Prescription glasses: +5%, Sunglasses: +19%, Contact lenses: +5%)
    • Growth in all segments (Germany: +11%, International: +1%)
    • Growth in all non-financial metrics (Average Order Value: +5%, Number of orders: +5%, Active customers: +2%)
  • Outlook for 2023
    • Net revenue: mid to high single digit growth
    • Adjusted EBITDA margin: positive low single-digit percentage margin

Mister Spex SE, the leading digitally driven omnichannel optician, today announced its financial results for the full year 2022. Revenue for the year increased by 8% to €210 million, up from €194 million in the previous year and well within guidance range (7% to 12% growth). The growth was driven by strong growth across all categories, with particularly strong development in sunglasses and prescription glasses. The core market, Germany has been the key driver behind strong revenue growth in 2022. Adjusted EBITDA margin reached the upper half of the adjusted outlook (-6% to -3%), with -4% or €-8.3 million in 2022.

The past year has been particularly dominated by Russia’s war in Ukraine and the resulting impacts on energy prices and rising costs of living. This had a negative impact on the business development, starting from second quarter of 2022. The evolving degree of uncertainty and rising raw material and energy prices also resulted in a decline in demand for eyewear and ophthalmic services. However, the customer-centric omnichannel model of Mister Spex has proven to be advantageous and led to a strong revenue growth and further market share gains in the core market Germany.

“Lean 4 Leverage” implementation supports sales growth and starts to benefit the adjusted EBITDA

At the beginning of September 2022, Mister Spex initiated the “Lean 4 Leverage” program to substantially increase profitability. One of the measures contained therein was the concentration on the core and this results in first successes. With a revenue of €153 million or 11% growth (2021: €138 million), Mister Spex was able to strongly expand its activities in its home country. Total growth was supported by strong like-for-like sales of 20% in 2022[a] and by 16 new store openings in Germany. Based on the GfK (“Growth from Knowledge”: Consumer Goods Research Company) sales value of the German independent optical market for spectacle frames declined by 5% in 2022. Dirk Graber, founder and Co-CEO of Mister Spex SE says: “The market environment last year was not easy, and I am therefore very happy that we have managed to grow further in Germany thanks to our attractive range of products and services. This is why we expect continuing revenue growth for the coming year too.”

The adjusted EBITDA in 2022 reached €-8.3 million or -4% adjusted EBITDA margin. As part of “Lean 4 Leverage”, marketing budget continues to be optimized with effects already visible in the 4th quarter and in full year.

19% growth in net revenue for sunglasses and 5% growth for prescription glasses

In 2022, all product categories have experienced positive revenue development. Sunglasses was the fastest growing product category with a 19% increase in revenue. The growth was supported by the recovery in the travel sector, growing assortment range and good weather. Prescription glasses increased by 5%, benefiting from accelerated growth of 9% in the second half of the year. Contact lens revenue increased by 5%, supported from stronger development in the first half of the year.

Outlook for 2023

For fiscal year 2023, management expects revenue growth in the mid to high single-digit percentage range. The expansion of the store network by around 10 stores, a slight increase in the number of orders, a slight increase in the average order value and a slight increase in active customers should contribute to revenue growth.

The Management Board expects a positive adjusted EBITDA margin in the low single-digit percentage range for the 2023 financial year compared to -4% in 2022. As a result of the “Lean 4 Leverage” efficiency program, which was launched in the second half of 2022, the Germany segment is expected to significantly contribute to the overall improvement in 2023. Under the program, the focus is on improving the contribution margin and increasing operational efficiency.

The annual report and further information for analysts and investors are available on the Mister Spex Investor Relations website. The results for the first quarter 2023 will be published on May 11th 2023.


Group Income Statement in €m   Non-financial KPIs
  2022 2021 Change     2022 2021 Change
Revenue 210,1 194,2 8%    

Active Customers3 (in m)


1,73 1,71 2%
Revenue DE 153,3 137,8 11%    

Number of Orders4
(in m)


2,3 2,2 4%
Revenue INT 56,8 56,4 1%    

Average Order Value5 (in EUR)


89.8 85.9 5%
Gross profit1 101,9 95,5 7%  



Gross profit margin1 48% 49% -0.6bp  



Adjusted EBITDA2 -8,3 4,1 >-100%  





  Q4 2022 Q4 2021 Change     Q4 2022 Q4 2021 Change
Revenue 43,5 44,3 -2%    

Active Customers3 (in m)


1,7 1,7  2%
Revenue DE 33,0 31,5 5%    

Number of Orders4
(in m)


0,4 0,5 -3%
Revenue INT 10,5 12,8 -18%    

Average Order Value5 (in EUR)


89.80 85.90 5%
Gross profit1 22,4 23,1 -3%  



Gross profit margin1 51.4% 52.2% -0.8bp  



Adjusted EBITDA2 -3,7 1,6 >-100%  




1) Management defines gross profit as revenue less cost of materials and gross profit margin as the ratio of gross profit to revenue.
Adjusted EBITDA, defined as earnings before interest, taxes, depreciation and amortisation, adjusted for share-based payment expenses according to IFRS 2, one-off transformation costs and other one-off effects that are not part of the regular course of business.  
Customers who ordered in the last twelve months excluding cancellations.
4) Orders after cancellations and after returns.
5) Calculated as revenues divided by number of orders after cancellation and after returns, over the last twelve months.


[a] LFL 2020 store panel: All stores before and including 2020.



This publication contains forward-looking statements. These statements are based on the current views, expectations and assumptions of the management of Mister Spex SE and involve known and unknown risks and uncertainties that could cause actual results, performance or events to differ materially from those expressed or implied by such statements. Actual results, performance or events may differ materially from those described herein as a result of factors affecting Mister Spex, such as changes in general economic conditions and the competitive environment, capital market risks, foreign exchange rate fluctuations and competition from other companies, as well as changes in international and national laws and regulations, particularly with respect to tax laws and regulations. Mister Spex SE assumes no obligation to update forward-looking statements.

This publication contains supplementary financial measures (not specifically identified in relevant accounting frameworks) that are, or may be, so-called alternative performance measures. For purposes of evaluating the financial condition and results of operations of Mister Spex, these supplemental financial measures should not be considered in isolation or as an alternative to the financial measures presented in the consolidated financial statements and determined in accordance with relevant accounting frameworks. Other companies that present or report alternative performance measures with a similar title may calculate them differently. Explanations of financial ratios used can be found in the Annual Report 2022 of Mister Spex, which is available at https://ir.misterspex.com/.

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Mister Spex Corporate Communication

About Mister Spex:

Founded in 2007, Mister Spex SE (together with its subsidiaries, “Mister Spex”) is a multi-award-winning company that has become the leading digitally native omnichannel optician in Europe. Mister Spex has been at the forefront of the industry’s transformational shift, growing from a pure online player into a successful omnichannel optician with more than 7.1 million customers, 10 online shops across Europe and physical retail stores. A digital native, technology and innovation have always been an integral part of the company’s evolution, from 2D to 3D digital frame fitting tools to intelligent browsing functionalities. The focus of Mister Spex is to make eyewear purchase for customers an easy, transparent and fun shopping experience by combining a comprehensive and varied range of high-quality products with optician expertise and services through its customer service, own stores and an extensive network of partner opticians.

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