Mister Spex opens a new store in Hamburg-Bergedorf and continues to drive the profitability of its store network
- 01. Apr. 2026
Mister Spex, one of Germany’s leading opticial retailers, continues the selective expansion of its store network as a key driver of profitable growth and opens a new store in Hamburg-Bergedorf on April 1, 2026. With this new location, Mister Spex increases its store network to 67 locations nationwide, including four in Hamburg.
The Bergedorf store is located in a highly frequented retail area, complements the existing Hamburg network, and strengthens the company’s regional presence. The expansion of the store network follows a clearly defined and disciplined approach: It focuses on markets with proven economic performance, strong brand awareness, and established demand for optical services and consultation.
With continued expansion, Mister Spex further strengthens direct and recurring customer interactions. Particularly for consultation-intensive products such as prescription lenses, as well as for services related to eye health, personal interaction is key: it enables higher average order values and builds long-term customer relationships. These relationships are further supported by services such as the Mister Spex Switch subscription model and the Eye Health Check. With Mister Spex Switch, the company has established a flexible eyewear model that combines low monthly payments with additional services, enabling recurring revenue and regular customer engagement. The Eye Health Check reinforces Mister Spex’s role in optical care and drives additional footfall.
“With the new store in Hamburg-Bergedorf, we are expanding our network in an economically attractive location and are continuing our disciplined expansion strategy. Across approximately 250 square metres, we are implementing our current store concept and, with a local team of experts, laying the foundations for high-quality, personalised consultation. Our stores are the central hub where we bring our optical expertise to life and build long-term customer relationships,” says Heinzpeter Mandl, Executive Vice President Commercial at Mister Spex.
Mister Spex Store Hamburg-Bergedorf
Sachsentor 24, 21029 Hamburg
Mon – Sat: 10:00 am to 6:00 pm
Contact details for journalists:
Mister Spex Corporate Communication
press@misterspex.de
About Mister Spex:
Mister Spex is one of Germany’s leading optical retailers, distinguished by its seamless integration of online and offline presence, innovative technologies, a comprehensive product range, and exceptional customer service. Since its founding in 2007, Mister Spex has evolved from a pure online player into a successful omnichannel optician, serving over 8 million customers and four online shops across Europe as well as 65 own retail stores in Germany. Mister Spex employs over 120 highly qualified opticians who ensure top-notch optical services in their stores. As a digital native, technology and innovation have always been central to the company’s development. Utilizing advanced technologies such as digital 2D-to-3D tools for frame adjustment and intelligent browsing functionalities, Mister Spex sets new standards in the optics industry, offering extraordinary value to its customers. Mister Spex focuses on making the eyewear purchasing experience unique, simple, transparent, and enjoyable, combining a wide and diverse range of high-quality products with extensive optical expertise and advice through customer service, its own stores, and an extensive network of partner opticians.
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