Mister Spex opens its 40th German store in Erlangen and continues to expand both nationally and internationally
- 15. Sep. 2021
Today, Europe’s leading digitally-driven omnichannel optician is opening a new store in the Erlangen Arcaden shopping centre – its 40th brick-and-mortar store in Germany. A week later, on September 22nd, the continued expansion will also be driven forward internationally with a second store in Vienna. After the first launch in the Austrian capital was celebrated in April 2021 in the Shopping City Süd (SCS) centre, another branch is now following in the Donau Zentrum, the largest shopping centre in Vienna.
In Erlangen, visitors to the new store can expect more than 750 pairs of glasses and sunglasses across a sales area of 65 square metres. In Vienna’s Donau Zentrum, there are more than 900 frames to choose from, across almost 95 square metres. In addition, simultaneous online access is provided to over 10,000 pairs of glasses and sunglasses from over 100 well-known brands. The range consists of high-quality own brands, attractive luxury and premium brands, such as Gucci, Moncler or Tom Ford, and also hip independent labels, such as Off-White or L.G.R. A special feature of the business model: quality lenses with a 1.5 index are available free of charge for all pairs of glasses. In addition, as in all Mister Spex stores, we offer free services such as eye tests and glasses adjustments. Due to current hygiene and precautionary measures, we recommend booking an appointment for this services online in advance.
“After successfully going public with Mister Spex at the beginning of July, I am enthusiastic, that we are now pushing ahead with our announced further expansion with store number 40 in Germany and with our next international launch,” says Mirko Caspar, CEO of Mister Spex SE. “At an increasing number of locations, our customers have the opportunity to decide for themselves when, where and how to buy their new pair of glasses – and which service they want to use via which channel. Our frames can be tried on virtually or at home, and the same applies to services such as, for example, measuring pupillary distance. Many customers can also take an online eye test. Of course, in addition to providing access to the online shop, we also offer these services on site in our stores, providing you the opportunity of having a first-hand, tactile experience. As always, we combine the best of both worlds.”
When the second store is opened in Vienna at the end of September, Mister Spex will then operate a total of 44 of its own stores.
Addresses and opening times of the new Mister Spex stores:
Store at Erlangen Arcaden
Nürnberger Str. 7
91052 Erlangen
Mon to Sat, 8:00 a.m. to 8:00 p.m.
Store in the Donau Zentrum, Vienna (as of 22nd September)
Wagramer Str. 94
1220 Vienna
Mon to Wed, 9:00 a.m. to 7:00 p.m.
Thu to Fri, 9:00 a.m. to 8:00 p.m.
Sat, 9:00 a.m. to 6:00 p.m.
Contact details for journalists:
Mister Spex Corporate Communication
press@misterspex.de
About Mister Spex:
Mister Spex is one of Germany’s leading optical retailers, distinguished by its seamless integration of online and offline presence, innovative technologies, a comprehensive product range, and exceptional customer service. Since its founding in 2007, Mister Spex has evolved from a pure online player into a successful omnichannel optician, serving over 8 million customers and four online shops across Europe as well as 65 own retail stores in Germany. Mister Spex employs over 120 highly qualified opticians who ensure top-notch optical services in their stores. As a digital native, technology and innovation have always been central to the company’s development. Utilizing advanced technologies such as digital 2D-to-3D tools for frame adjustment and intelligent browsing functionalities, Mister Spex sets new standards in the optics industry, offering extraordinary value to its customers. Mister Spex focuses on making the eyewear purchasing experience unique, simple, transparent, and enjoyable, combining a wide and diverse range of high-quality products with extensive optical expertise and advice through customer service, its own stores, and an extensive network of partner opticians.
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