Mister Spex opens several additional stores in Germany in May
- 04. May. 2022
Mister Spex, Europe’s leading digitally driven omnichannel optician, is continuing its successful growth strategy by opening four new stores in Lower Saxony, North Rhine-Westphalia and Baden-Wuerttemberg in May. The Berlin-based company is thus expanding its store network to a total of 58 stores in Germany, Austria and Sweden. The opening series starts on 4 May 2022 in Braunschweig, followed by openings in Duisburg and Oldenburg on 11 May 2022. From 18 May 2022, the Mister Spex team will welcome and advise customers in Freiburg. In all stores, the staff will provide on-site type and trend advice, as well as eye tests and spectacle fittings.
Visitors in the new stores can access a selected range of around 1,000 pairs of glasses and sunglasses on site. A direct digital link also provides access to the entire online range. It offers a total of over 10,000 pairs of glasses and sunglasses from more than 100 well-known brands, attractive premium and luxury brands, trendy independent labels and high-quality own brands as well as selected designer and influencer collaborations. In the stores, all the eyewear and sunglasses models on display have QR codes and small product cards that visitors can take home to buy their glasses online. Of course, all this is available at completely transparent prices, including free quality lenses[1]. To become familiar with the digital Mister Spex world, the employees in the stores are available to provide advice and, for example, create a central customer account.
Mirko Caspar, Co-CEO of Mister Spex SE, explains: “With the consistent link between online business and the store network, we are creating a unique shopping experience for eyewear enthusiasts. Customers decide for themselves which service they need when they prefer to buy glasses and where they use it. We aim to make the eyewear buying experience more intuitive, easier and more transparent.”
[1] All frames include two anti-reflective, scratch-resistant single vision plastic lenses (refraction index 1.5) no greater than sph. +6.0/-6.0 D; cyl. +2.0/-2.0 D.
Addresses and opening hours of the new Mister Spex stores:
Mister Spex Store Braunschweig (starting 04 May 2022)
Platz am Ritterbrunnen 1
38100 Braunschweig
Mon. – Sat.: 10:00 am till 8:00 pm
Mister Spex Store Duisburg (starting 11 May 2022)
Königstraße 12
47051 Duisburg
Mon. – Sat.: 10:00 am till 7:00 pm
Mister Spex Store Oldenburg (starting 11 May 2022)
Achternstraße 14
26122 Oldenburg
Mon. – Sat.: 10:00 am till 7:00 pm
Mister Spex Store Freiburg (starting 18 May 2022)
Rathausgasse 36
79089 Freiburg
Mon. – Fri.: 9:30 am till 7:00 pm
Sat.: 09:30 am till 6:00 pm
Contact details for journalists:
Mister Spex Corporate Communication
press@misterspex.de
About Mister Spex:
Mister Spex is one of Germany’s leading optical retailers, distinguished by its seamless integration of online and offline presence, innovative technologies, a comprehensive product range, and exceptional customer service. Since its founding in 2007, Mister Spex has evolved from a pure online player to a successful omnichannel optician with more than 8 million customers and 10 online shops across Europe, as well as brick-and-mortar retail stores. Mister Spex employs over 120 highly qualified opticians who ensure top-notch optical services in their stores. As a digital native, technology and innovation have always been central to the company’s development. Utilizing advanced technologies such as digital 2D-to-3D tools for frame adjustment and intelligent browsing functionalities, Mister Spex sets new standards in the optics industry, offering extraordinary value to its customers. Mister Spex focuses on making the eyewear purchasing experience unique, simple, transparent, and enjoyable, combining a wide and diverse range of high-quality products with extensive optical expertise and advice through customer service, its own stores, and an extensive network of partner opticians.
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