Mister Spex opens several additional stores in Germany in May
- 04. May. 2022
Mister Spex, Europe’s leading digitally driven omnichannel optician, is continuing its successful growth strategy by opening four new stores in Lower Saxony, North Rhine-Westphalia and Baden-Wuerttemberg in May. The Berlin-based company is thus expanding its store network to a total of 58 stores in Germany, Austria and Sweden. The opening series starts on 4 May 2022 in Braunschweig, followed by openings in Duisburg and Oldenburg on 11 May 2022. From 18 May 2022, the Mister Spex team will welcome and advise customers in Freiburg. In all stores, the staff will provide on-site type and trend advice, as well as eye tests and spectacle fittings.
Visitors in the new stores can access a selected range of around 1,000 pairs of glasses and sunglasses on site. A direct digital link also provides access to the entire online range. It offers a total of over 10,000 pairs of glasses and sunglasses from more than 100 well-known brands, attractive premium and luxury brands, trendy independent labels and high-quality own brands as well as selected designer and influencer collaborations. In the stores, all the eyewear and sunglasses models on display have QR codes and small product cards that visitors can take home to buy their glasses online. Of course, all this is available at completely transparent prices, including free quality lenses. To become familiar with the digital Mister Spex world, the employees in the stores are available to provide advice and, for example, create a central customer account.
Mirko Caspar, Co-CEO of Mister Spex SE, explains: “With the consistent link between online business and the store network, we are creating a unique shopping experience for eyewear enthusiasts. Customers decide for themselves which service they need when they prefer to buy glasses and where they use it. We aim to make the eyewear buying experience more intuitive, easier and more transparent.”
 All frames include two anti-reflective, scratch-resistant single vision plastic lenses (refraction index 1.5) no greater than sph. +6.0/-6.0 D; cyl. +2.0/-2.0 D.
Addresses and opening hours of the new Mister Spex stores:
Mister Spex Store Braunschweig (starting 04 May 2022)
Platz am Ritterbrunnen 1
Mon. – Sat.: 10:00 am till 8:00 pm
Mister Spex Store Duisburg (starting 11 May 2022)
Mon. – Sat.: 10:00 am till 7:00 pm
Mister Spex Store Oldenburg (starting 11 May 2022)
Mon. – Sat.: 10:00 am till 7:00 pm
Mister Spex Store Freiburg (starting 18 May 2022)
Mon. – Fri.: 9:30 am till 7:00 pm
Sat.: 09:30 am till 6:00 pm
Contact details for journalists:
Mister Spex Corporate Communication
About Mister Spex:
Founded in 2007, Mister Spex SE (together with its subsidiaries, “Mister Spex”) is a multi-award-winning company that has become the leading digitally native omnichannel optician in Europe. Mister Spex has been at the forefront of the industry’s transformational shift, growing from a pure online player into a successful omnichannel optician with more than 7.1 million customers, 10 online shops across Europe and physical retail stores. A digital native, technology and innovation have always been an integral part of the company’s evolution, from 2D to 3D digital frame fitting tools to intelligent browsing functionalities. The focus of Mister Spex is to make eyewear purchase for customers an easy, transparent and fun shopping experience by combining a comprehensive and varied range of high-quality products with optician expertise and services through its customer service, own stores and an extensive network of partner opticians.
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