Mister Spex strengthens its management team

  • 08. Sep. 2015

Robert Motzek becomes managing director of Europe’s leading online optician.

Robert Motzek complements the management team at Mister Spex. As the third managing director, Motzek will from the first of October take on the lead of the Scandinavian business consisting of daughter companies Lensstore, Loveyewear and Lensit as well as continue to be responsible for extension of the partner optician network and the departments business intelligence and M&A. The 34-year-old has been part of the Mister Spex team with Dirk Graber and Mirko Caspar since 2013. He worked continuously on expanding the business into additional European markets such as recently the Netherlands and Switzerland.


Mister Spex managing director Robert Motzek.
Copyright: misterspex.co.uk

Motzek’s appointment adds a key figure to the management of Europe’s leading online optician. Before his career at Mister Spex, he worked several years for the private equity company Apax partners and was engaged in a plethora of transactions in the areas of retail & consumer and business services. Motzek: “I see an enormous growth potential for Mister Spex in Europe. In many countries the online business for glasses, sunglasses and contact lenses is still in its infancy”.

Founder Dirk Graber will continue to be responsible for the departments business development, IT, finance & controlling, operations and HR. Mirko Caspar will continue to lead the marketing, CRM, category management, public relations and product management teams. In future he will also focus on growing the international markets from Berlin.

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Mister Spex Public Relations


About Mister Spex:

Mister Spex GmbH is Europe’s leading online optician. Through its website, the Berlin-based company offers, alongside contact lenses, the most comprehensive range of directly available designer glasses and sunglasses in Europe, all at attractive prices. In addition to transparent pricing and cost savings for complete prescription glasses, customers benefit from free services such as eye tests and glasses adjustments, as Mister Spex already works in partnership with more than 500 local opticians in Germany, Austria, Switzerland, the Netherlands and Sweden. The Mister Spex service team is made up of qualified opticians providing customer advice by telephone or e-mail. The company has its own edging and mounting lab in Berlin, where the final production and quality control of the glasses takes place. The good quality of the glasses was confirmed in December 2014 by the German consumer research and advice foundation Stiftung Warentest, which named Mister Spex one of the best tested opticians (test 1/2015, p. 86 ff.).

Mister Spex is celebrating its tenth anniversary in 2018. Throughout Europe the company counts more than 3 million customers. Mister Spex currently employs over 450 staff and has been an apprenticeship company since 2015. The company operates its own websites in Germany, France, Spain, Austria, Switzerland, the Netherlands and Great Britain and took over the Swedish online eyewear shop Lensstore, which now operates as Mister Spex in Norway, Finland and Sweden, as well as the Norwegian contact lens retailer Lensit in January 2015. In February 2016 Mister Spex opened its first store in Berlin and was honored with the Red Dot Award for its innovative store concept in the same year. By now there are in total 19 Mister Spex stores. In 2017 Mister Spex also received the iF Design Award and the POPAI D-A-CH Award for its store design.

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