Mister Spex wins ECMOD Direct Commerce Award 2015
- 05. Jun. 2015
Along with the software-provider Intershop, Europe’s leading online optician Mister Spex has been awarded for their successful shop relaunch in Great Britain.
Last night, Mister Spex was awarded with the ECMOD Direct Commerce Award 2015 in the category “Health & Beauty” during a ceremony in London. Mister Spex has been active in the UK with its online shop since 2010 and received the award for the successful migration from their former IT-infrastructure to the commerce platform “Intershop Commerce-Suite”. The collaboration with Intershop started in January 2014 and focussed on the complex transition to the new UK shop platform; this migration was successfully completed in September.
Robert Motzek, Chief International & Multichannel Officer at Mister Spex, accepted the ECMOD Direct Commerce Award on behalf of Mister Spex at the Hurlingham Club in London: “The migration of our British online shop to Intershop was an important step for the successive and successful expansion of our international websites. We are very pleased to be honoured by the ECMOD Direct Commerce Award for that efficient collaboration and the positive outcome.”
Following UK, the relaunch of the French and Spanish shops were realised in early 2015. New websites, such as the Mister Spex shop in Switzerland three months ago, were set up with Intershop solutions from the start. The migration of the company’s main shop in Germany is planned in the near future as well. ”Overall, Mister Spex now feels well-prepared for expanding into additional international markets”, Motzek underlines. Jochen Moll, CEO of Intershop, adds: “Mister Spex presents a perfect example for understanding and leveraging the chances in today´s market. The strengths of our platform in internationalization, scalability and high performance helps Mister Spex to realize their ambitious plans.”
Established in 1998, the ECMOD award was created by the Direct Commerce Magazine to celebrate excellence across direct commerce and multichannel businesses. All entries were judged by a panel of independent experts.
Contact details for journalists:
Mister Spex Public Relations
About Mister Spex:
Founded in 2007, Mister Spex is a multi-award-winning company that has become the leading omnichannel optician in Europe. The company has been at the forefront of the industry’s transformational shift, growing from a pure online player into a successful omnichannel optician with more than 5 million customers, 10 online shops across Europe and several physical retail stores in Germany, Austria and Sweden. A digital native, technology and innovation have always been an integral part of the company’s evolution, from 2D to 3D digital frame fitting tools to intelligent browse functionalities. The focus of Mister Spex is to make eyewear purchase for customers an easy, transparent and fun shopping experience by combining a comprehensive and varied range of high-quality products with optician expertise and services through its customer service, own stores and an extensive network of partner opticians.
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