Online optician Mister Spex pushes ahead with European expansion, launching its own online shop in Switzerland

  • 31. Mar. 2015

Mister Spex, Europe’s leading online eyewear retailer, is expanding into Switzerland. The new shop at is now active on the Swiss market and offers customers the entire Mister Spex range of over 7,000 different designer glasses, sunglasses and contact lenses. The company’s own service team with qualified opticians is on hand to assist customers requiring individual advice. Mister Spex is already successful in Germany, Austria, France, Spain and Great Britain thanks to its websites in these countries, and has recently expanded its European business in Scandinavia by acquiring online shops Lensstore, Loveyewear and Lensit. The company’s launch in Switzerland is now another step in the expansion of its European operations.

“The Swiss market is challenging, but very attractive to us, as no local service has been provided so far to equal ours”, explained founder and CEO of Mister Spex, Dirk Graber. “Affinity with online services and online user behaviour in Switzerland are generally comparable with Germany, however, so far, there have been hardly any relevant activities by online eyewear shops on the Swiss market. We are confident that we will soon become successful here due to the wide range of products and the excellent value for money that we offer. Our aim is to become the market leader in online optics in Switzerland too.”

Shipping for all sunglasses, contact lenses and custom-made glasses is free of charge. The assembly and quality control of the glasses takes place at the company’s own optician’s workshop. Furthermore customers of Mister Spex in Switzerland can order up to four frames at the same time to try on at home. After selecting the frames that suit them best, customers enter their prescription information at and then their new glasses are dispatched to them right away. In order to fulfil Swiss customs regulations, the company has established its own logistics infrastructure so that its customers are not negatively affected by the special import and export regulations. In addition, the Swiss webshop will be launched with software provided by its new IT partner Intershop. The English language Mister Spex website has already recently been changed over from the original in-house production to Intershop and France and Spain will follow suit in the near future.

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Mister Spex Public Relations

About Mister Spex:

Mister Spex was founded in 2007 and is today the leading omnichannel optician in Europe. The company has won numerous prestigious awards for its compelling business model and, from the very beginning, has been a key driver of the digital transformation that has fundamentally changed the optics industry. In just a few years, Mister Spex has developed from a pure online player to a successful omnichannel optician with over five million customers, 10 European online shops and numerous own stationary stores throughout Germany. As a digital native business, technology and innovation have always played a central role in the company’s development. This includes 2D and 3D vitual try-on and intelligent filter functions. Mister Spex’s goal is to establish the purchase of eyewear as a simple and transparent shopping experience that makes shopping a pleasure. To achieve this, the company offers a large, varied range of quality products, as well as comprehensive expertise and advice via its customer service, its own stores and its nationwide network of partner opticians.

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