Online optician Mister Spex pushes ahead with European expansion, launching its own online shop in Switzerland

  • 31. Mar. 2015

Mister Spex, Europe’s leading online eyewear retailer, is expanding into Switzerland. The new shop at is now active on the Swiss market and offers customers the entire Mister Spex range of over 7,000 different designer glasses, sunglasses and contact lenses. The company’s own service team with qualified opticians is on hand to assist customers requiring individual advice. Mister Spex is already successful in Germany, Austria, France, Spain and Great Britain thanks to its websites in these countries, and has recently expanded its European business in Scandinavia by acquiring online shops Lensstore, Loveyewear and Lensit. The company’s launch in Switzerland is now another step in the expansion of its European operations.

“The Swiss market is challenging, but very attractive to us, as no local service has been provided so far to equal ours”, explained founder and CEO of Mister Spex, Dirk Graber. “Affinity with online services and online user behaviour in Switzerland are generally comparable with Germany, however, so far, there have been hardly any relevant activities by online eyewear shops on the Swiss market. We are confident that we will soon become successful here due to the wide range of products and the excellent value for money that we offer. Our aim is to become the market leader in online optics in Switzerland too.”

Shipping for all sunglasses, contact lenses and custom-made glasses is free of charge. The assembly and quality control of the glasses takes place at the company’s own optician’s workshop. Furthermore customers of Mister Spex in Switzerland can order up to four frames at the same time to try on at home. After selecting the frames that suit them best, customers enter their prescription information at and then their new glasses are dispatched to them right away. In order to fulfil Swiss customs regulations, the company has established its own logistics infrastructure so that its customers are not negatively affected by the special import and export regulations. In addition, the Swiss webshop will be launched with software provided by its new IT partner Intershop. The English language Mister Spex website has already recently been changed over from the original in-house production to Intershop and France and Spain will follow suit in the near future.

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Mister Spex Public Relations


About Mister Spex:

Mister Spex GmbH is Europe’s leading omnichannel optician. Throughout Europe the Berlin-based company has more than 3 and a half million customers and operates own online shops in Germany, Austria, Switzerland, France, Spain, Great Britain, Finland, Norway, Sweden and the Netherlands. Alongside contact lenses, Mister Spex offers a comprehensive range of directly available glasses and sunglasses, all at attractive prices. Customers can choose from designer frames as well as independent brands and popular private label models. One aspect that makes Mister Spex unique is that high-quality lenses (refraction index 1.5) with UV filter and anti-reflective, scratch-resistant coating are already included in the price of glasses.

In addition to transparent pricing and cost savings for complete prescription glasses, customers benefit from free services such as eye tests and glasses adjustments at one of the Mister Spex stores or partner opticians. By now Mister Spex operates multiple own stores throughout Germany. In February 2016 Mister Spex opened its first store in Berlin and was honored with the Red Dot Award for its innovative store concept in the same year. In 2017 the company also received the iF Design Award and the POPAI D-A-CH Award for its store design. Furthermore, Mister Spex works in partnership with more than 500 local opticians in Germany, Austria, Switzerland, the Netherlands and Sweden. The Mister Spex service team is made up of qualified opticians providing customer advice by telephone or e-mail. The company has its own edging and mounting lab in Berlin, where the final production and quality control of the glasses take place. Mister Spex has been an apprenticeship company for various professions since 2015 and started training optician apprentices in 2016.

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