SpexPro: Mister Spex Launches Private Label for Premium Eyewear Lenses

  • 10. Sep. 2024

SpexPro: Mister Spex Launches Private Label for Premium Eyewear Lenses

More clarity, sharpness, and comfort: With the new premium lenses “SpexPro”, Mister Spex SE, Europe’s leading omnichannel optician, is elevating its product portfolio to a new level. These lenses are a strategic expansion of Mister Spex’s premium private label segment. They meet high standards for visual comfort, protection, and durability.  

This launch is also aimed at significantly increasing revenue share within the prescription eyewear segment while expanding the company’s premium product portfolio, further supporting Mister Spex’s overarching growth strategy and enhancing profitability targets. 

“With the introduction of our new premium lenses, we are marking another milestone in the continuous development of our product portfolio, sustainably strengthening our premium private label segment,” said Stephan Schulz-Gohritz, Chairman of the Management Board and CFO of Mister Spex. “The launch of SpexPro lenses represents a significant advancement that allows us to considerably increase our market share in prescription eyewear lenses, thereby further enhancing our profitability.” 

Developed in Germany SpexPro lenses offer high standards in clarity, sharpness, and comfort. Every detail has been meticulously considered to offer users a significant upgrade over standard lenses. The premium lenses not only deliver perfect vision but also provide optimal protection and maximum durability, thanks to high-quality coatings that ensure a long lifespan. Each lens is custom-made based on the individual’s vision prescription and specific eyewear, guaranteeing an exceptional level of personalization and exclusivity. 

“The development of our own premium lenses was a logical step in the evolution of our business model. It is part of our vision to offer our customers not only top-tier eyewear and service but also the best lenses available on the market,” added Schulz-Gohritz. 

SpexPro lenses are now available online and in all Mister Spex stores. 

For more information on SpexPro, please visit: SpexPro lenses by Mister Spex 

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Contact details for journalists:

Mister Spex Corporate Communication
press@misterspex.de


About Mister Spex:

Founded in 2007, Mister Spex SE (together with its subsidiaries, “Mister Spex”) is a multi-award-winning company that has become the leading digitally native omnichannel optician in Europe. Mister Spex has been at the forefront of the industry’s transformational shift, growing from a pure online player into a successful omnichannel optician with more than 7.1 million customers, 10 online shops across Europe and physical retail stores. A digital native, technology and innovation have always been an integral part of the company’s evolution, from 2D to 3D digital frame fitting tools to intelligent browsing functionalities. The focus of Mister Spex is to make eyewear purchase for customers an easy, transparent and fun shopping experience by combining a comprehensive and varied range of high-quality products with optician expertise and services through its customer service, own stores and an extensive network of partner opticians.


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