Store number 60: Mister Spex reaches the next milestone with a new branch in Trier
- 30. Jun. 2022
Mister Spex, Europe’s leading digitally-driven omnichannel optician, is opening a new store in Trier on 30 June. The Berlin-based company is thus expanding its store network to 60 stores in Germany, Austria and Sweden. Of the 20 store openings planned for this year, Mister Spex has already opened twelve in the first half of the year and is continuing its successful expansion strategy.
Mirko Caspar, CEO of Mister Spex SE, explains: “We are entirely on track. The continuous expansion of our Europe-wide store network is progressing rapidly. We are convinced that our digitally integrated omnichannel offering of online services and local on-site advice creates an intuitive, seamless shopping experience for our customers. I am happy that we are now also represented with a store on the Mosel.“
The omnichannel strategy of the listed optician consistently focuses on the individual needs of its customers and enables them to use precisely the service they need and prefer for buying glasses at various touchpoints. Customers in the store also benefit from all the online advantages and can access the entire Mister Spex range virtually, including more than 10,000 pairs of glasses and sunglasses from over 100 brands.
Address and opening hours of the new Mister Spex store:
Mister Spex Store Trier
Simeonstraße 33
54290 Trier
Mo.- Fr.: 10:00 am till 7:00 pm
Sa.: 10:00 am till 6:00 pm
Contact details for journalists:
Mister Spex Corporate Communication
press@misterspex.de
About Mister Spex:
Mister Spex is one of Germany’s leading optical retailers, distinguished by its seamless integration of online and offline presence, innovative technologies, a comprehensive product range, and exceptional customer service. Since its founding in 2007, Mister Spex has evolved from a pure online player into a successful omnichannel optician, serving over 8 million customers and four online shops across Europe as well as 65 own retail stores in Germany. Mister Spex employs over 120 highly qualified opticians who ensure top-notch optical services in their stores. As a digital native, technology and innovation have always been central to the company’s development. Utilizing advanced technologies such as digital 2D-to-3D tools for frame adjustment and intelligent browsing functionalities, Mister Spex sets new standards in the optics industry, offering extraordinary value to its customers. Mister Spex focuses on making the eyewear purchasing experience unique, simple, transparent, and enjoyable, combining a wide and diverse range of high-quality products with extensive optical expertise and advice through customer service, its own stores, and an extensive network of partner opticians.
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