Mister Spex acquires deep-tech company Tribe

  • 07. Dec. 2020

Europe’s leading omnichannel optician Mister Spex has acquired the Berlin-based deep-tech company Tribe to develop together AI-based solutions in the optician and eyewear industry. With this step, Mister Spex underlines its commitment to continuously optimize the customer experience in a technology-driven manner.

“We are always looking for new technological solutions to make buying glasses even easier and better,” says Mister Spex Managing Director Dr. Mirko Caspar. “With the investment in Tribe we want to further extend our digital lead and we are looking forward to working with a great team”.

The newly acquired technology company Tribe will continue to operate independently and autonomously. Both parties have agreed not to disclose the purchase price. Tribe was founded in 2018 and focuses on AI-based applications that significantly improve the customer experience when buying glasses. The company had already implemented the virtual fitting for Mister Spex on Instagram in early 2020. “We believe that buying glasses should be as easy as buying clothes and as safe as going to the ophthalmologist,” says Julian Hölz, founder and CEO of Tribe together with Dr. Kevin Metka. “The cooperation with the market leader in online optics is a strong sign of confidence and a great motivation to take the next step in this direction.”

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About Mister Spex:

Mister Spex was founded in 2007 and is today the leading omnichannel optician in Europe. The company has won numerous prestigious awards for its compelling business model and, from the very beginning, has been a key driver of the digital transformation that has fundamentally changed the optics industry. In just a few years, Mister Spex has developed from a pure online player to a successful omnichannel optician with over three and a half million customers, 10 European online shops and numerous own stationary stores throughout Germany. As a digital native business, technology and innovation have always played a central role in the company’s development. This includes 2D and 3D vitual try-on and intelligent filter functions. Mister Spex’s goal is to establish the purchase of eyewear as a simple and transparent shopping experience that makes shopping a pleasure. To achieve this, the company offers a large, varied range of quality products, as well as comprehensive expertise and advice via its customer service, its own stores and its nationwide network of partner opticians.

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