Mister Spex: Andreas Eriksson becomes new Managing Director Nordic Operations
- 29. Apr. 2020

On April 20, Andreas Eriksson (47) started as the new Managing Director Nordic Operations at Mister Spex in Stockholm. He is responsible for the markets in Sweden, Norway and Finland. The strategic focus of Eriksson and his team is to further expand all logistics processes in order to achieve Mister Spex’s growth targets across all countries. Eriksson will report directly to Chief Operations Officer (COO) Stefanie Budesheim-Wels. He succeeds Nils Rådström, who has held the position as Managing Director Nordics at Mister Spex for three years and is leaving the company to pursue new professional challenges. Mister Spex would like thank Rådström for his great work and achievements during this time.
Eriksson has worked for the Lensway Group for more than ten years. He therefore has valuable operational experience and extensive industry knowledge. In addition to logistics and production processes, his professional career to date has focused on areas such as purchasing, category management and coaching for management topics. In 2001 he received his Master of Science degree in Mechanical Engineering and Manufacturing Systems from the Royal Institute of Technology in Stockholm (Kung-liga Tekniska Högskola).
“In recent years, Mister Spex has fundamentally changed and simplified the way we buy eyewear across Europe,” says Eriksson. “I am delighted to be part of this important development. My focus will be on making optimal progress in all centralized and decentralized processes.“
Dr. Mirko Caspar, Managing Director of Mister Spex, adds: “We are convinced that with Andreas Eriksson and the new structure we are very well positioned for the further growth phase in the Scandinavian countries. We also thank Nils Rådström for his commitment and loyalty over the past three years and wish him all the best for the future”.
Contact details for journalists:
Mister Spex Corporate Communication
press@misterspex.de
About Mister Spex:
Mister Spex is one of Germany’s leading optical retailers, distinguished by its seamless integration of online and offline presence, innovative technologies, a comprehensive product range, and exceptional customer service. Since its founding in 2007, Mister Spex has evolved from a pure online player to a successful omnichannel optician with more than 8 million customers and 10 online shops across Europe, as well as brick-and-mortar retail stores. Mister Spex employs over 120 highly qualified opticians who ensure top-notch optical services in their stores. As a digital native, technology and innovation have always been central to the company’s development. Utilizing advanced technologies such as digital 2D-to-3D tools for frame adjustment and intelligent browsing functionalities, Mister Spex sets new standards in the optics industry, offering extraordinary value to its customers. Mister Spex focuses on making the eyewear purchasing experience unique, simple, transparent, and enjoyable, combining a wide and diverse range of high-quality products with extensive optical expertise and advice through customer service, its own stores, and an extensive network of partner opticians.
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