Mister Spex: Andreas Eriksson becomes new Managing Director Nordic Operations

  • 29. Apr. 2020

On April 20, Andreas Eriksson (47) started as the new Managing Director Nordic Operations at Mister Spex in Stockholm. He is responsible for the markets in Sweden, Norway and Finland. The strategic focus of Eriksson and his team is to further expand all logistics processes in order to achieve Mister Spex’s growth targets across all countries. Eriksson will report directly to Chief Operations Officer (COO) Stefanie Budesheim-Wels. He succeeds Nils Rådström, who has held the position as Managing Director Nordics at Mister Spex for three years and is leaving the company to pursue new professional challenges. Mister Spex would like thank Rådström for his great work and achievements during this time.

Eriksson has worked for the Lensway Group for more than ten years. He therefore has valuable operational experience and extensive industry knowledge. In addition to logistics and production processes, his professional career to date has focused on areas such as purchasing, category management and coaching for management topics. In 2001 he received his Master of Science degree in Mechanical Engineering and Manufacturing Systems from the Royal Institute of Technology in Stockholm (Kung-liga Tekniska Högskola).

“In recent years, Mister Spex has fundamentally changed and simplified the way we buy eyewear across Europe,” says Eriksson. “I am delighted to be part of this important development. My focus will be on making optimal progress in all centralized and decentralized processes.“

Dr. Mirko Caspar, Managing Director of Mister Spex, adds: “We are convinced that with Andreas Eriksson and the new structure we are very well positioned for the further growth phase in the Scandinavian countries. We also thank Nils Rådström for his commitment and loyalty over the past three years and wish him all the best for the future”.

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About Mister Spex:

Mister Spex was founded in 2007 and is today the leading omnichannel optician in Europe. The company has won numerous prestigious awards for its compelling business model and, from the very beginning, has been a key driver of the digital transformation that has fundamentally changed the optics industry. In just a few years, Mister Spex has developed from a pure online player to a successful omnichannel optician with over five million customers, 10 European online shops and numerous own stationary stores throughout Germany. As a digital native business, technology and innovation have always played a central role in the company’s development. This includes 2D and 3D vitual try-on and intelligent filter functions. Mister Spex’s goal is to establish the purchase of eyewear as a simple and transparent shopping experience that makes shopping a pleasure. To achieve this, the company offers a large, varied range of quality products, as well as comprehensive expertise and advice via its customer service, its own stores and its nationwide network of partner opticians.

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