Mister Spex raises EUR 65 million to accelerate international growth and retail network expansion

  • 28. Aug. 2019

Mister Spex, Europe’s leading online optician, has raised over EUR 65 million to drive further business expansion. The Büll Family Office led the equity round with participation from existing investors (Grazia Equity, Stephan Schambach and Ehssan Dariani among others) while Global Growth Capital has provided a senior debt facility. 2018 as a financial year marked a further milestone for the business, with Mister Spex maintaining strong top-line growth while also achieving profitability. This investment will enable the company to accelerate this strong momentum via further development of its retail store portfolio and acceleration of its international expansion plans.

“The continued success achieved over the past year yet again underlines how our business model has changed the whole eyewear sector,” said Dirk Graber, founder and co-CEO of Mister Spex. “The current financing round will enable us to invest in further growth, and we have established three clear strategic priorities: further expansion of our retail store network, internationalisation and additional investment into logistics. Through the Büll Family Office, we are delighted to have gained a very experienced partner in the retail sector, which will allow us to gain further momentum. Global Growth Capital has provided a complimentary debt structure to support our store expansion strategy.“

“We strongly believe in Mister Spex as a brand and business model and are looking forward to becoming a part of their success story. Given our long-standing experience in commercial real estate, we will actively support the management team with the expansion of their own store network”, says Albert Büll, founder of the Büll Family Office.

“We believe that Mister Spex has developed a unique business model that not only harnesses changes in consumer behaviour but also leverages multiple online and offline distribution channels to drive profitable growth. We are very exited to partner with their talented team,” says Olya Klüppel, Partner at Global Growth Capital.

Incorporated in 2007, Mister Spex has since become a leading online optician offering an extensive product portfolio of over 10,000 prescription glasses, sunglasses and contact lenses to its three million customers. The company’s online shops serve consumers in ten countries.  In line with its omnichannel strategy, the company operates eleven of its own retail stores in Germany and has developed a wide network of partner opticians in Germany, Austria, Switzerland, the Netherlands and Sweden.

“Our continued success underlines our belief in combining the best of both worlds: online and offline,” added Dr. Mirko Caspar, co-CEO of Mister Spex. “Sales in our online shops continue to grow strongly. However, our experience shows that through the unique combination of online shops, our own retail locations and over 500 partner opticians, we are able to add an additional layer to the consumer experience and fully address the market potential. We remain committed to our omnichannel strategy.“

Download as PDF


Contact details for journalists:

Mister Spex Public Relations
presse@misterspex.com


About Mister Spex:

Mister Spex was founded in 2007 and is today the leading omnichannel optician in Europe. The company has won numerous prestigious awards for its compelling business model and, from the very beginning, has been a key driver of the digital transformation that has fundamentally changed the optics industry. In just a few years, Mister Spex has developed from a pure online player to a successful omnichannel optician with over three and a half million customers, 10 European online shops and numerous own stationary stores throughout Germany. As a digital native business, technology and innovation have always played a central role in the company’s development. This includes 2D and 3D vitual try-on and intelligent filter functions. Mister Spex’s goal is to establish the purchase of eyewear as a simple and transparent shopping experience that makes shopping a pleasure. To achieve this, the company offers a large, varied range of quality products, as well as comprehensive expertise and advice via its customer service, its own stores and its nationwide network of partner opticians.


View all Press Releases
Mister Spex on Linkedin
Mister Spex on Xing
Mister Spex on Instagram